03/18/2026
Are you building products for today—or planning for tomorrow’s demand? In our recent blog on the growing mushroom coffee category, MaryKate Doran, Product Development Scientist II, explores what supplement brand owners should consider when formulating in this evolving space. She discusses ingredient selection, flavor challenges, and delivery format strategies that can influence product positioning and scalability. A compelling read for supplement brand owners: https://zurl.co/BlDfU