02/02/2026
This past Thursday, we hosted the Budist Lounge for the second year at the long-running Friends N’ Family party during Grammy Week. Now in its 27th year, the gathering is organized by several major music labels and brings together more than 2,000 artists and industry leaders. It’s the kind of setting that feels naturally suited for cannabis to be enjoyed, yet rarely gets the chance to be fully integrated into the experience.
Cannabis and music have always shared a connection, but how cannabis shows up socially still matters. The lounge exists to offer a familiar, comfortable environment for people who already consume to rediscover it in a social setting and explore different product types and methods of consumption. This year’s lounge featured six distinct tasting experiences that kept guests moving between bars and returning for seconds.
A special thank you to our featured brands who made each activation memorable: Flower Bar by Farm Cut & Emerald Spirit Botanicals; Dry-Herb V**e Bar by Storz & Bickel; Solventless V**e Bar by Natural Gas & RAWSin; Edible Bar by KANHA; and Beverage Bars by Cheech & Chong seltzers and Bloom & Barrel THC-infused wine.
Moments like this help shift the conversation from stigma toward social celebration. They highlight the care behind the products and the people who make them, and they show that cannabis can sit comfortably alongside music, food, and culture at one of the most anticipated parties of Grammy week.
More to come soon in our full event recap, including behind-the-scenes moments and a closer look at the award-winning products featured.