Hy-Vee Health Exemplar Care, PLC

Hy-Vee Health Exemplar Care, PLC Solving healthcare challenges. More accessible, affordable, personal. Primary and urgent care.

At Exemplar Care, we prioritize a direct relationship between you and your primary care provider, ensuring you receive personalized support and can build a trusted partnership focused on achieving optimal health outcomes. Our direct primary care model includes urgent care, on-site labs, and medication services for your convenience. Headquartered in West Des Moines, we currently have four clinic locations in surrounding communities, with expansion to Davenport, Coralville, Cedar Falls, Cedar Rapids, Sioux Falls and Omaha in late 2024.

10/01/2025

Our Coralville team shares how our membership-based model is changing healthcare.

One monthly fee covers unrestricted access to all services. Same or next-day primary care appointments, no insurance hassles, and providers who actually know you.

Hear why they chose to work here, why providing better access to high-quality care matters to the community, and how we deliver healthcare solutions for individuals, families, and employers.

Nathan Koerselman, President, CFO & COO, shares what makes Hy-Vee Health Exemplar Care different, what sets our team apa...
09/30/2025

Nathan Koerselman, President, CFO & COO, shares what makes Hy-Vee Health Exemplar Care different, what sets our team apart, and why he joined our mission to change healthcare for the better.

Nathan Koerselman didn’t just join Exemplar Care, he joined a mission to fix what’s broken. Real access. Real relationships. No red tape. If you’re tired of ...

Happy National Coffee Day! ☕ Your daily coffee might keep you going, but did you know healthcare can cost less than that...
09/29/2025

Happy National Coffee Day! ☕

Your daily coffee might keep you going, but did you know healthcare can cost less than that latte?

Our membership is under $3 a day. That's cheaper than your pumpkin spice fix and way better for your long-term health!

Learn more:

Explore the direct primary care model and how it offers an alternative to the expensive daily cost of healthcare in the U.S.

September is Su***de Prevention and Awareness Month 💜 At Exemplar Care, we believe that open conversations and compassio...
09/26/2025

September is Su***de Prevention and Awareness Month 💜

At Exemplar Care, we believe that open conversations and compassionate support can save lives. This month, let's come together to recognize the warning signs, offer a listening ear, and encourage those in need to seek help.

You are not alone. Whether you're struggling or know someone who is, support is always available.

Learn more about how we can all make a difference: https://www.exemplar.care/news/september-is-suicide-prevention-and-awareness-month/

If you or someone you know is in crisis, call or text 988, the Su***de & Crisis Lifeline.

This September, join Exemplar Care for Su***de Prevention and Awareness Month 2024. Learn to recognize warning signs and access resources.

Help us recognize our Advanced Practice Providers this week!Thank you for everything you do to prioritize and improve th...
09/25/2025

Help us recognize our Advanced Practice Providers this week!

Thank you for everything you do to prioritize and improve the health and well-being of your patients.

We’re proud to partner with Aplos Health to provide accesible, convenient, personalized direct primary care to the membe...
09/24/2025

We’re proud to partner with Aplos Health to provide accesible, convenient, personalized direct primary care to the members of their health plan!

With Aplos Health Plans, members experience healthcare in a whole new way! There are NO copays and no deductibles ever with our same-day primary care visits for quick, seamless access. Add in convenient virtual care and 24/7 urgent care for life’s unexpected moments, and you have care that truly works around you.
Even better, every member is supported by a white-glove medical navigation team that guides them through the healthcare system, ensuring they get the right care at the right time without the usual hassle.

With Aplos, healthcare isn’t just insurance — it’s a smarter, simpler, more caring way to stay healthy.



Hy-Vee Health Exemplar Care, PLC

Thank you for sharing your experience at our clinic in Omaha, Nebraska, Brad! From the moment you walk in, our team focu...
09/24/2025

Thank you for sharing your experience at our clinic in Omaha, Nebraska, Brad!

From the moment you walk in, our team focuses on personalized, compassionate care that puts you first. No long waits for just five minutes with your doctor, no unexpected costs, just healthcare designed around you.

Healthcare shouldn’t feel rushed or transactional. That’s why our Direct Primary Care membership model is different. Experience the difference for yourself: https://www.exemplar.care/get-started/

Greater Omaha Chamber

Fall is officially here!🍂We’ve put together some tips to help you boost your immune system, enjoy the season outdoors, a...
09/22/2025

Fall is officially here!🍂

We’ve put together some tips to help you boost your immune system, enjoy the season outdoors, and stay well all autumn long.

“Fall” into better health with us:

Prepare for the fall season with our helpful tips for staying healthy. Find out how to boost your immune system and enjoy seasonal foods.

We’re proud to share that we were featured on KMTV 3 News Now! Check out the story to hear directly from our team about ...
09/19/2025

We’re proud to share that we were featured on KMTV 3 News Now! Check out the story to hear directly from our team about our new clinic in Omaha, Nebraska.

🏥 Hy-Vee just opened a new healthcare clinic in Omaha! $89/month gets you unlimited primary care access. What do you think of this model? 💬

Remember the last time you left a doctor’s office without discussing all your needs? We’ve fixed that.With Exemplar Care...
09/18/2025

Remember the last time you left a doctor’s office without discussing all your needs? We’ve fixed that.

With Exemplar Care membership, one simple fee covers all services and gives you unrestricted access to your provider.

No surprises. No copays. No limits. You know exactly what you’re paying before you walk in the door.

Healthcare with complete transparency, the way it should be. Learn more: https://www.exemplar.care/contact-exemplar-care/

09/13/2025

We recently celebrated the grand opening of our Overland Park, Kansas clinic and it was a fantastic turnout!

A huge thank you to the Overland Park Chamber of Commerce and the community for joining us and showing your support. We look forward to caring for you!

Call us at 913-827-1111 or reserve your spot online for care: https://www.exemplar.care/locations/overland-park/

Address

7300 Westown Parkway
West Des Moines, IA
50266

Alerts

Be the first to know and let us send you an email when Hy-Vee Health Exemplar Care, PLC posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Practice

Send a message to Hy-Vee Health Exemplar Care, PLC:

Share

Share on Facebook Share on Twitter Share on LinkedIn
Share on Pinterest Share on Reddit Share via Email
Share on WhatsApp Share on Instagram Share on Telegram