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Captain Coder

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United States
Wichita, KS
Captain Coder

I build custom, secure WordPress websites that tell your brand's story. I focus on SEO, accessibilit

01/16/2026

One of the things that really matters to us? Authenticity.

As much as we chase data. trends, and "secrets," marketing is really just about creating human connection and trust. Without it, no one wants to buy from you.

How are we injecting some humanity into our business? A team photoshoot! (With some willing models.)

Look for more of these pictures soon throughout our social media and a revamped Captain Coder website.

No AI included.

How have you prioritized humanity in your marketing lately?

01/13/2026

Have you spent months seeing your website traffic go down?

This is the most common complaint I heard at the end of 2025. Sites that had been getting tons of traffic all of a sudden had next to none. They were still ranking, but no one was clicking. What possibly causes that to happen?

AI and overviews. Think about the last time you researched something. Did you actually head to Google or did you pop the question into Chat GPT? If you did use Google, did you check the AI overview first and call it good?

This is the reality we're dealing with in the website space. While I 100% believe things will even out (after all, AI is still wrong A LOT and Google is losing ad money to AI overviews), most of these businesses want us to use AI for now. How do we even begin to compete in a space like that?

We follow best practices that have been important for years, but you're probably neglecting.

Web accessibility continues to prove it's that solution. Building accessible websites can take a bit more time up front, but if you invest you'll see the benefits long-term. Including competing when everyone else is struggling.

Recent studies show that accessible websites:

See a 23% increase in traffic

And rank for 27% more keywords

While the world changes, the basic best practices don't really because the companies behind these changes orient them around what we all *should* be doing.

Ready to know how you can improve your website's accessibility? Download our free Creating Accessible Content Checklist at captcoder.com/content.

Tell me - has your website traffic taken a hit this past year?

01/08/2026

Web Accessibility is a non-negotiable for us at Captain Coder.

Honestly, I don't care what the project is; we're going to do it the right way. Does that mean sometimes people "get more than what they pay for?" Sure, I guess. But I believe that what we do matters. What we put on the internet matters. And there's no point putting things out there, promoting your business or school, if not everyone in your audience can access it.

(Yes, I am a perfectionist. Why do you ask? 🙃)

You want your business to grow online. The only way for that to happen is for you to have the right foundation. Whether that's in your website, your social media, or any other digital marketing you put out there. If my team is involved, we're going to ensure that nothing you put out there will make someone else's life harder.

The internet should be for everyone and everyone deserves access to the same information.

Yes, even about your business.

Want to make your marketing more inclusive? Let's chat.

Head to captcoder.com/start and schedule a free discovery call.

06/04/2025

Your university website has to reach multiple types of people.

You're trying to get attention from potential students; you're trying to help current students; you're trying to get donations from community members and other donors; and you're trying to engage with alumni. That is a lot of people to try to reach all at one time with one simple website.

So, how do we make this work for all these people? We ensure that our website follows best practices for user experience and web accessibility. These two pillars come together to help us create a website that is more inclusive and effective.

Let's explore how it works in this week's blog. Read it now at https://captcoder.com/web-accessibility-ux-drive-website-success/

03/07/2025

Is your legal team worried about whether or not your website complies with Title II of the ADA?

You've got some time to work on your website's accessibility (April 2026), but lawsuits are still going ahead against organizations that aren't compliant.

How can you take proactive steps?

Let’s start with figuring out where you currently stand. Your website might be in better shape than you realize. Or you can have a mess you need to clean up (let’s lean hopeful).

With an accessibility audit, we'll lay out exactly what you need to do and where your liabilities are.

Schedule a call now at captcoder.com/start/ to get rollin' on yours.

03/06/2025

Is your university cutting students out of the recruitment process on accident?

If you’re ignoring the accessibility of your website, you are.

When your website is accessible, you can reach every student - up to 27% of whom may have a disability.

I've got good news for you. Improving your accessibility compliance can be easier if you have a WordPress website.

Check out the four ways WordPress makes accessibility easy:

🖼️: Ability to add ALT descriptions

👩‍💻: Ability to select the right HMTL tags

🖥️: Ability to use accessible (and SEO-friendly!) page URLs

📹: Ability to easily add YouTube or Vimeo videos with captions

Want more? Head to my blog post at https://captcoder.com/accessible-wordpress-websites/ for the full list!

03/04/2025

Those of us who work in accessibility just want to provide equal access to the internet. This means regardless of background or disabilities.

I'm sure objectively you understand that not a single human is the same as another. And yet, our systems are set up for conformity that does not exist.

My accessibility work helps those with different abilities easily access the internet. That includes your blind and deaf friends, but also those who have hearing loss because of their jobs. It includes ensuring images and content are legible to people with color blindness. It means not creating designs that can trigger epilepsy symptoms. It means helping those with dyslexia or ADHD read your content.

Everything I do to improve web accessibility helps make a website easier for everyone else.

Do you know what's crazy to me? I've been working in accessibility since 2013, and I've only seen people start to care in the last couple of years. You know why? Because of DEIA initiatives.

DEIA has helped us get wins like ramps instead of stairs, medical studies that include women and people of color, and yes, improvements to the web.

Let's be good people and work together to provide fair access.

(Plus, you'll stop excluding up to 27% of your potential audience.)

01/13/2025

Who else needed a break from social media this last fall?

Between the state of the world and some growth (yay!) in the business, I took a step back and prioritized the quiet.

I think I've been too quiet, though, and there are a lot of things I'd love to talk about, so look out world, unfiltered Marisa is entering the chat.

Tell me honestly - does social media burn you out? What are you doing to mitigate that feeling?

08/30/2024

Imagine your website is a store. Would you lock the front door and turn away customers?

An inaccessible website does just that. It excludes around 29% of the US adult population with disabilities, costing you potential sales.

It’s not just about reaching all your potential customers; an inaccessible website can impact your finances, reputation, and operations.

Keep inaccessibility from draining your bottom line.

In this week’s blog, I’m breaking down the hidden costs.

Read it now at the captcoder.com/cost-inaccessibility/

08/28/2024

Not having an accessible website can cost you big in legal settlements.

According to Usable Net's tracking of digital ADA lawsuits, 233 new suits were filed in July 2024 alone.

233 in one month.

Of those 233, 102 were against companies that have been sued for digital accessibility problems before. That means they didn't fix the issues the first time around.

Even more concerning, 62 of those suits were filed against companies using a third-party widget to "fix" their accessibility.

The harsh truth is that you can’t just download and pay a subscription to fix this problem. It has to be fixed correctly. Your website and digital assets must be built correctly to provide the best experience for everyone.

If you're ready to protect your business and provide your customers with a great experience, it's time to hire a partner.

Let's talk about your options and what getting compliant will look like. Book it now at captcoder.com/start

08/22/2024

Your university has always had to follow specific ADA guidelines, but new rules affecting your website were published on April 24, 2024. Are you ready?

This year, Title II of the Americans with Disabilities Act (ADA) solidified the requirement for state and local government entities, including universities, to provide equal access to individuals with disabilities through their websites. While universities have two years from publication (April 24, 2026) to comply with these new rules, this isn’t something you can wait for.

Most university websites are large, and in my experience, many people are involved in keeping them current.

If you want to meet that April 2026 deadline, you have to start working now.

In this article, I'm breaking down some of the things you need to understand and the necessary steps to make your university website accessible.

Read it now at https://captcoder.com/ada-title-ii-what-your-university-needs-to-know/

08/21/2024

It's the first week of another semester!

Since 2020, I've been teaching Digital Marketing at Wichita State and loving it. I love sharing the strategies that drive consumer decisions online and seeing my students put together some pretty impressive ideas.

Last year, we added a Web Strategies class that allows me to explore the art of creating amazing websites and doing it accessibleibly!

I love sharing everything I've seen change (and NOT change!) over the last 20 years I've worked in marketing. Sharing, teaching, and seeing students grow is a unique experience.

Here's to many more years of it!

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Wichita, KS

Opening Hours

Monday	9am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Website

https://captcoder.com/

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