Dr Rob Robinson

Dr Rob Robinson Dr. Rob Robinson is the founder and clinical director of Family Care Counseling Associates, Inc., in Wilbraham, Massachusetts.

Family Care Counseling Associates is one of the largest privately owned and operated mental health groups in Western Massachusetts. Rob is a Licensed Marriage and Family Therapist and a Clinical Member of the American Association for Marriage and Family Therapy. For over 10 years Rob appeared on WHYN Newsradio 560 in a popular weekly radio segment called "Shrink Rap" and is now a regular guest on WWLP/TV22's show "Mass Appeal". Links to Rob's Mass Appeal appearances can be found on this website along with other material you may find helpful. Rob is currently working on a book called: "Unhappy? Lose your Mind", which is expected to be released in 2018. Feel free to leave your email address to receive free self-help material, excerpts from Rob's upcoming book and other useful information!

We tune up our cars. We tune up our bodies.But what about our mental health?Most of us maintain the things that matter —...
09/02/2025

We tune up our cars. We tune up our bodies.

But what about our mental health?

Most of us maintain the things that matter — so why not our minds?

(Mass Appeal) – We tune up our cars. We tune up our bodies. Most of us take care of things that matter to us. So have you ever considered a mental health tune-up?Dr. Rob Robinson, Clinical Di…

“The most important person is the one you’re with right now.”That simple truth is a powerful reminder to be present—to t...
08/14/2025

“The most important person is the one you’re with right now.”

That simple truth is a powerful reminder to be present—to truly connect in the moment. This is especially important in marriage, where presence builds connection, trust, and love.

During my recent appearance on Mass Appeal, I shared 5 key attributes of a conscious marriage and explored how mindfulness can strengthen relationships.



(Mass Appeal) – “The most important person we are with is the person we are with now”. That statement emphasizes the importance of being “Present” and mindful in the m…

Is your relationship due for a tune-up? I shared 6 powerful tips to strengthen your connection in my latest appearance o...
07/16/2025

Is your relationship due for a tune-up? I shared 6 powerful tips to strengthen your connection in my latest appearance on Mass Appeal.

(Mass Appeal) – Does your relationship need a tune-up? Our relationships require a certain level of maintenance and Dr. Rob Robinson from Family Care Counseling is here to spell out 6-ways to…

Want more happiness in your life? It starts with your daily habits! I shared 5 simple ways to boost your happiness and w...
06/18/2025

Want more happiness in your life? It starts with your daily habits! I shared 5 simple ways to boost your happiness and well-being on Mass Appeal—check it out!

(Mass Appeal) – If you want more happiness in your life then it’s important to know that happiness is impacted by the intentional things you do in our daily life. Dr. Rob Robinson, Clin…

Rebuilding a relationship after an argument can feel daunting—but it doesn’t have to be. With the right approach, healin...
05/07/2025

Rebuilding a relationship after an argument can feel daunting—but it doesn’t have to be. With the right approach, healing and growth are possible. On my latest appearance on Mass Appeal I share practical steps to help navigate this process and strengthen your connection.

(Mass Appeal) – If you’ve ever been in a relationship and had an argument, building that relationship back can be very challenging. But it doesn’t have to be that hard if you foll…

Self-awareness is key to personal growth—without it, real change is nearly impossible. I joined Mass Appeal to share way...
02/13/2025

Self-awareness is key to personal growth—without it, real change is nearly impossible. I joined Mass Appeal to share ways to improve your self-awareness and unlock personal development!

(Mass Appeal) – Self-awareness is the most important component for personal growth and change. Without it, meaningful change would be limited at best, and personal development would be virtua…

As winter's darkest days settle in, many experience the "winter blues," which can range from a low mood to seasonal affe...
01/15/2025

As winter's darkest days settle in, many experience the "winter blues," which can range from a low mood to seasonal affective disorder. On my recent appearance on Mass Appeal I share five tips to boost your mood and energy this season.

(Mass Appeal) – Now that we’re in winter’s darkest and coldest days, many people report feeling the “winter blues”. However, these “winter blues” can be a …

Ever notice how amazing it feels when someone truly listens to you? Listening builds deeper connections, trust, and love...
11/16/2024

Ever notice how amazing it feels when someone truly listens to you? Listening builds deeper connections, trust, and love. On my latest appearance on Mass Appeal I discussed the three steps to becoming a great listener!

(Mass Appeal) – Have you ever noticed how amazing you feel in the presence of someone who really listens to you? You feel energized, validated and attached to that person. Being a great liste…

In my latest appearance on Mass Appeal, I shared insights on the power of practicing presence and embracing the present ...
10/29/2024

In my latest appearance on Mass Appeal, I shared insights on the power of practicing presence and embracing the present moment!

(Mass Appeal) – One author suggested that “human beings” may be the most inappropriately named species on the planet. Doctor Rob Robinson, Clinical Director of Family Care Counsel…

In my recent appearance on Mass Appeal, I shared five powerful strategies to boost self-confidence, build resilience, an...
10/08/2024

In my recent appearance on Mass Appeal, I shared five powerful strategies to boost self-confidence, build resilience, and feel better about ourselves. Check it out!

(Mass Appeal) – Self-esteem is the relationship we have with ourselves in thought, and there is a significant difference between “fragile” self-esteem and “deserved” s…

Starting our youngest family members on a path to lifelong happiness is essential for their mental well-being and physic...
09/11/2024

Starting our youngest family members on a path to lifelong happiness is essential for their mental well-being and physical health. In my latest appearance on Mass Appeal, I shared insights on how we can nurture a mentally joyful and physically healthy life for our children!

(Mass Appeal) – It’s important to start our youngest family members on a path of lifelong happiness and by doing so you’ll be ensuring them a mentally joyful and physically health…

Hello all! In my recent appearance on Mass Appeal, I addressed the fundamental tools necessary for improving communicati...
07/10/2024

Hello all! In my recent appearance on Mass Appeal, I addressed the fundamental tools necessary for improving communication with your partner for a healthier relationship!

(Mass Appeal) – Summer is a great time to work on the relationship with your partner because you may find yourself alone, just the two of you, and being able to have a conversation without ei…

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35 Post Office Park
Wilbraham, MA
01095

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Monday 9am - 4pm
Tuesday 9am - 4pm
Wednesday 9am - 4pm
Thursday 9am - 4pm
Friday 9am - 4pm

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(413) 596-6922

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Rob Robinson is the founder and clinical director of Family Care Counseling Associates, Inc., located in Wilbraham, Massachusetts, one of the largest privately owned mental health clinics in Western Massachusetts. Rob has a Bachelors, Masters and Doctorate degree in Counseling Psychology and is a Licensed Marriage and Family Therapist, treating people for over 35-years. Prior to entering Private Practice, Rob worked as a Project Manager for 10-years for the General Electric Corporation. Rob is a Fellow in the American Association for Marriage and Family Therapy, a graduate of the Authentic Happiness Coaching Program in Positive Psychology under Martin Seligman, one of the original founders of Positive Psychology and a recent graduate of the Eckhart Tolle School of Awakening. Rob is a former adjunct Professor at Springfield College in Springfield, Massachusetts, and St. Joseph's University in West Hartford, Connecticut. Rob is currently writing a book on the practical applications of spirituality and is a regular guest on a NBC local program called 'Mass Appeal'. You can access many of Rob's VLOGs and Mass Appeal segments at www.drrobrobinson.com and on YouTube. For information on Family Care Counseling Associates, Inc., you can visit www.fccainc.com