MCR, inc.

04/30/2015

How to get your direct mail noticed http://bit.ly/1xeUqh1

Direct mail is not effective if recipients do not read it. The first thing that your direct mail needs to do is to get noticed in the mailbox. This...

04/29/2015

7 videos that can help you be a better fundraiser http://bit.ly/1HAnO4O

I've been inspired by these excellent videos, and I think you might be too. Give yourself a little time and enjoy them! 1. Paul Zak on the future...

04/28/2015

Why it’s important to prepare for the FY end today http://bit.ly/1OxcKHw

If you're on a June/July fiscal year, you need to make plans now for a strong year's end. That means updating your messaging that you decided last...

04/27/2015

Mailing Tip Monday: In order to get a consistent tone and content, write your follow up letter at the same time you write the first letter.

04/24/2015

Remember to keep your letters donor-centered! http://bit.ly/1FRPujt

04/23/2015

How dating your donors might just be the best fundraising tactic http://bit.ly/1LSFGuZ

Fundraising is not unlike courtship, or at least dating. Good dating advice is a lot like good fundraising advice, as you can read in this post...

04/22/2015

Do men and women respond to different fundraising appeals? http://bit.ly/1xuH5kY

04/21/2015

Who out there is new to the fundraising game? Check out these tips on how to ask for money http://bit.ly/1yhp4k6

There are many reasons why people give to charity. The #1 reason is because they’re asked. Asking for money doesn’t come naturally to everyone....

04/20/2015

Mailing Tip Monday: Including a line of handwritten text can add just the personal touch that your donors need to feel appreciated.

04/17/2015

Just a reminder that direct mail is still consistently gets a good ROI’s http://bit.ly/1LPsVkO

04/16/2015

Think letters are outdated? Study shows that readers absorb less on eReaders than on paper http://bit.ly/1OvDVCF

04/15/2015

Check out this surprising tweak to increase donor retention http://bit.ly/1EN2q8W

Donors need to know their gift is making an impact. And as Ken Burnett says, 2 weeks is tool long to wait. This surprising tweak to makes it...