11/19/2025
There IS a difference. And, it is never unclear. Do you want your athletes to be healthy no matter what, or are you just interested in it as long as it doesn’t stop a relationship, a marketing effort, a community climb? Are you committed to progress with kindness and complete care always, or just when you have time to send the text to the medical team or encourage uncomfortable conversation? Are you in it for you or for them? I know where we stand. 100%. Every time. All the time.