The Vet Tech Society

01/25/2026

I get asked all the time about tips and tricks for your vet tech business. “Can I pick your brain” has officially become my least favorite cringey makes me wanna vomit phrase 😡.

BUT I am going to fill you in on some insights.

No, tips and tricks will not grow a business alone. Consistency, relationships, and determination are crucial.

Top 10 things that works for every business owner when they first start out:

1: talk to at least 3-5 new people a day or show up somewhere daily

2: go to any free networking event you can

3: learn how to utilize your virtual business card or carry some.

4: small tasks daily = big rewards in the long run

5: Read books. I have at least 7 in the course to start with.

6: always remain coachable. You don’t know everything. Never feel like you can never stop learning. In life and in business.

7: don’t let imposter syndrome sneak in. Know your truth.

8: Never fall victim to shiny object syndrome. commit to one course and can create consistency.
When you bounce around you never build foundation.

9: Find hobbies outside of work that light your fire.

10: gratitude. Always say thank you. Say thank you for the good times, the ebb and flow, and learn from the mistakes you make.

And a bonus: INVEST.
That’s the one that no one actually wants to do. No one wants to put money where their mouth is. But let me tell you, when you invest and know it’s worth it, then you have skin in the game.

But so many won’t. Why? I have a theory.
Now it’s up to you. and not just looking for a quick fix. You’re scared. You don’t want to start and fail. So you stay stuck in a self sabotage loop.

And only you can break it.

When you invest, you also are putting yourself out there. You’re showing yourself that you can do something. But when you hide and just ask for a free advice, that’s where you’re wrong. That’s where you lose. There are so many free groups. But it’s lacking the structure. The foundation. It’s pieces and parts of what you want so you spin your wheels.

You have to act differently. Respond differently. Take accountability for your actions.

Only then will you grow. No one can do the work for you. No one can build your business for you. No one can give you cheat codes.

Do it for you. Show all the way up. Even when you don’t want to.

This course has all the pieces. The parts. The foundation. Stability.
And coaching if you want it. I can be with you as you build! Wouldn’t you want support ? I would. I did. I had coaches too. To hold me accountable. To call out my excuses. Until I did it differently.

Any questions? Drop em. I’m here for you!
Let’s go

Xo,
Serena Pudelski, RVT
The OG Solo RVT Coach





01/21/2026

It’s been stupid cold up here in Cleveland, Ohio. Icy, negative temperatures. A couple snow days for the kids. Unrelentless winds, making house calls so much fun.

I have weather policies for a reason. If there’s a snow day, I will not be coming for the majority. (Unless pet sitting. Pet sitting takes precedence over policy).

If their driveway is impassible I’m not coming. If I get there, and it’s impassible, I’ll be charging a fee. The entire appointment cost actually.  I travel to different towns with different weather conditions per town. I’m also carrying my house call bag. I’m not risking falling because a driveway isn’t cleared.

On my onboarding phone call/wrap up text, every single client gets a copy of my weather policy. It’s also posted on my business page. 

And once a year, all active clients get a brief recap of policies in January as a reminder of all the things not just weather, but regular policies and procedures as well for the new year ahead.

(PS: all of my active policies and procedures are in the course for you to utilize! I have actually updated a couple of them in the last couple weeks! And every time I make an update on my forms that I use personally in my business, you also will benefit from that. It may take me a couple extra weeks to get there, but you will get a copy of it if you are actively in the course) 🌸

If the roads are unsafe, I’m not risking traveling in crappy weather just for routine care.  It can wait a couple days if necessary. It’s not the end of the world. 

I have had to play musical appointments for a couple days this week and last week.

Luckily, my clients have been around long enough that they understand and are appreciative. They are also decent human beings so don’t want me out in the crappy weather either.

And it has really solidified a random theory I thought the other day.

“The Mailman Theory.”
People expect delivery drivers to come out in all kinds of weather. Mail delivery, Amazon, FedEx, UPS. 

Guess what? That’s not me. That does not have to be you, either.

You don’t have to risk dying in a snowstorm for clients.

It’s not worth it. Move the appointment.

You have permission.

Give yourself permission.

Have I driven in snow storms? Absolutely.

Actually I got annoyed and stuck in a pretty severe storm this weekend. No warnings were given, except an alert on my phone three minutes before it slammed us with white out conditions.

I only had two more appointments left, so I powered through. But literally only because I was equally distant between my client and my house (20 minutes). 
By the time I was done at my client, it had cleared up. But it took me an additional 35 minutes to get there. Otherwise I would’ve canceled or at least delayed a couple hours.

What’s the weather like for you where you are?

This is us for today ! Warming up to 34°F!!

🤣🤣🤣🤣

Navigating a business model for yourself should be simple to implement. I have so many forms/templates/checklists for you to build on!

The course is literally a “business in a box” so all you have to do is put the work in. 

Make this your year! We could do it together!

XO,
Serena Pudelski, RVT
The OG Solo RVT Coach
www.thevettechsocietymovement.com


12/20/2025

Being a Solo RVT is not for the weak. But it’s my favorite. I’ve built a life around doing what I love. Veterinary medicine. 🐾 I created something from nothing. A new path.

But I’m not in a clinic, I have not been behind clinic walls since 2018.
And I’ve never looked back. 😍

Everyday it requires consistency, diligence, patience, balance and dedication.

It’s just me. The pet owners.
Every single day.
But that’s why I love it. It’s more personal, I have more time to discuss pet care. It helps with owner compliance when they understand treatment plans, or hire me to assist.

It’s not a hobby. It’s a livelihood. It’s not a “little business” but a statement. That it’s possible to be a Solo RVT and make an impact. And thrive doing it.

If I say I’m going to do something, I do it. I show up.

No not every day is perfect. But I every day is worth it.

A business model others aim to achieve. I see it. It’s catching on. The Mobile Life as a veterinary professional is catching on, and for good reason. People need it!

It’s:
What I teach. 🤓
What I coach. 👩🏽‍🏫
What I’ve taught. 💻
What I practice. 💪🏽 ⚽️
What I invest in 💵

It’s not just house calls, it’s relationships.
With people, their pets, other professionals, and being a reliable partner in a pet care business.

In all stages of life, from puppies, kittens, adults, and seniors discussing every aspect of pet care. Client education is 90% of my
job. 📚

I started my business in 2016, and have learned so much in the last 9 years. Every win. Every mistake. It’s why I coach RVTs. So they can get a leg up and not reinvent the wheel.

As a Traveling Vet Tech, I am required to carry an active license. I’m not your average pet care provider.

I help owners with:

routine care.

Prescribed care.

And so much more in between.
I’m not a fit for everyone.

Neither are you.

But for those I’m meant to help, meant to be in my world, it sure is fun over here. 🌍

Hi, my name is Serena Pudelski, RVT
The OG Solo RVT Coach

I’m a mom, wife, CEO in my life, published author, award winner, business coach, and Solo RVT.

Founder of:
The Traveling Technician
And
The Vet Tech Society Movement

Welcome to the party. 🎉

Www.serenapudelski.com

08/03/2025

Cleveland area RVTs!!!

My tattooist and I were discussing Vet Tech Week coming up in October!!

He would be happy to host a Vet Tech Week pop up tattoo day that week!!

Details to come!!

Let me know who’s interested! Comment below

06/13/2025

I haven’t been into a vendor fair in a long time! Here is what I recommend bringing!
It was so much fun !

If you haven’t been to one, I highly recommend it!!

🔴 table (many times it’s provided, but sometimes not)

🟠 tablecloth

🟡 packing tape/duct tape to secure items

🟢 business banner/poster

🔵 either business flyers or sheet with services offered. Don’t put prices on it!

🟣 I brought copies of my book for people to buy - I have a cc reader & venmo

🔴 business cards

🟠 grocery bags & pens

🟡 Clorox wipes & sanitizer

🟢 chair

🔵 tote bag for merch

🟣 snacks/water

◻️ also, depending on the theme of your event, bringing dog treats, or pens, or anything like that is always fun! I bring dog treats that’s pretty much it though. 

Merch gets expensive so don’t feel you need to buy stuff.

I put QR codes in multiple places with links to my website for ease of communication as well. 

Remember: network events are about building RELATIONSHIPS and planting seeds. Learning about others. Not making sales.

Onboarding comes later 😉

Remember: have fun! Have conversations!

It’s time. Quit procrastinating!

Message me if you have questions!

My course will guide you with EVERYTHING you need!

And if we work together, that’s the best way to get on the right path, and get PAYING clients asap!

LFG

Xo
Serena Pudelski, RVT
The OG Solo RVT Coach

06/03/2025

I would never do a remote work from home job. I tried. Couldn’t stand it.

I built a business from home. I burned it down. On purpose. It’s not that I couldn’t do it. It’s that it wasn’t what I wanted. it wasn’t who I was.

And guess what?! That’s OK. You don’t have to be successful at every single thing. Just what you want to do. And keep doing it until you are successful at it. 

I like to work with animals every single day. I love to see their excitement. I love to see the confident owners learning new skills to help me.
I see posts every single day that veterinary professionals want to work from home.

Yes there are options out there.

However, do you really want to work from home?

Do you really want to not see animals every single day?

Do you really not want to make a bigger impact in their lives every single day?

It’s simple. You don’t. You may think you want to. But you don’t.

The truth is, you want the best of both worlds. But friends: it’s possible. 

There are many aspects of my job that I can do from home yes.

The digital client education courses. 📚 💻

The client education. 🐶 🐱

The business back end of things I do from home. 🖥

I could never truly just work from home. It’s not what I am meant for nor are you. We are meant to serve the animals and the people that need us.

what do you really want?

Really dig into that. What do YOU want? And don’t just give me some generic answer. Don’t give me what you think I want to hear. What do you actually want?

🐾 flexibility so you can see your family or your pets more

🐾 get out of that toxic environment and call the shots in your own life

🐾 increase your pay to whatever you want.

🐾 you want to not beg for days off

🐾 you want more money yesterday

🐾 you want to feel respected

🐾 you want appreciation

🐾 you want peace of mind

🐾 you want to feel the gratitude

🐾 you want to build some thing with your own two hands and watch it flourish

🐾 you want to be seen and heard

Every single person that came into the Vet Tech Society Movement group answered the number one question: why do you want to start your own business?

with:

they want flexibility because they’re burned out and broke.

Guess what, That’s exactly what that group is for.

To build a business you are proud of.

To build a business with your name all over it that you mold with your two hands.

That’s how I coach. That’s what the course teaches you how to do. It teaches you to speak up. It teaches you confidence.

It teaches you a business mindset. I teach you that you can and should do anything your heart desires.

If you’re ready to grow. To finally stop accepting less than you deserve, we should chat.

No I’m not going tell you how to start a business over messenger. Stop playing small.

But you can schedule an interview to talk about the course if you so choose. AFTER Watching the webinar first.

To see if that is your next step.

To ask any questions you want.

To see if it’s meant for you. Because honestly, not everyone should start a business.

Not everyone has that drive. But those people in this group? They do. You do. So do it already.

Not every day is perfect. But every day is worth it. 🌈

Who’s in? 

05/05/2025

I have seen some cringy desperation posts on business pages. And not just pet care related. 😱

I get it. You panic. People cancel. You don’t know how to set boundaries. Or have safety nets in place for cancelled appointments. You didn’t set policies appropriately. Hard truth: You didn’t invest in yourself to do business the right way.

But the way you present yourself to clients (and frankly, other professionals) will be your vibe and calling card first.

Fact: When you drop your prices out of panic, you’re training your clients to wait for a deal—not respect your time or see your business as VIP pet care.

Teach your audience that you’re reliable, professional, and worth every penny.
Hold your value. Set strong boundaries. And stop using discounts to fix what policies should prevent. If I see one more nail trim at $20 I’m going to scream. 

This is exactly why investing in a business coach—or taking my course—matters.
It gives you the structure you desperately need, strong infallible strategy, and 1:1 support so you don’t end up fishtailing into desperation.

Your business deserves better than survival mode. Let’s build it right.

We don’t do panic sales around here.
Because our time, energy, and expertise have value—no matter what the calendar says.

Want to support your business sustainably?

Here’s what works:
• Set clear cancellation policies
• Take non-refunable deposits
• Communicate professionally and consistently
• Respect your own boundaries and pricing, so others will too

Your services are not a clearance item. Build a brand that doesn’t need to go on sale.

Don’t just “oh, i can just give you a discount”
STOP that s**t. Why?!

I don’t care if the client asks for one. The answer is: NO!!! Thats a fast track to get fired, before you’re a client.

I love helping techs get off the ground. You can do this.

I see you. I got you. Promise.

XO,
Serena Pudelski, RVT
The OG Solo RVT Coach

02/11/2025

You don’t have to say yes to every client.

I highly encourage you not to.

Not every client is respectful. Not every client understands the value of a vet tech/DVM

Not every client grasps what we do, and how medical care actually works . 🫤

In this arena of business ownership, you are allowed to tell clients NO.

Whether the topic is:

-I want to get the best price
-I need vaccines
- I want an appointment today
-I want a discount
- I need a nail trim on a doodle
- i need a shot and nothing else 🤦🏽‍♀️🙄🙄
Etc etc…..

Welp, yesterday had a doozy of a voicemail.

I knew how the call was going to go based on the person’s attitude. So much in fact, I blocked him on my personal Fb and my business page before calling him back. Yeah. It was that bad.

The gist of the voicemail:

“My cat is 15. A year and a half ago she got a shot because she gets sneezing fits. I think a mold problem. I cant do anything about that . I got senior vitamin medicine lysine, it didn’t work. She doesn’t take it. Then another year later I had the traveling vet came. She got a shot and it disappeared, and now it’s back.
I need you to give my cat the new shot, leave me alone, and nothing else. And you better have caller ID because I dont answer the phone otherwise.”

Sigh. All the red flags.

The call lasted 58 seconds. My blood was enraged.

Didn’t matter what I said. He wasn’t listening. He clearly is used to being obnoxious and disrespectful. He was literally screaming when i said I can’t help.

I will never tolerate disrespect .
I will never tolerate being yelled at.
I will never tolerate old men telling me what to do.

Tell me you’ve been fired from clinics without telling me 🙄

Sometimes you have to block people. That’s ok!

10/13/2024

Happy Vet Tech Week 🎉🎉🎉🎉🎉

Happy National Veterinary Technician Week to all of the amazing veterinary technicians and veterinary nurses out there! Your hard work and dedication is unmatched and your patients wouldn’t receive the same level of care without you🩺🐈‍⬛🐕🐇💊🐎🐄🐖🔬🐓🦜💉🐁🐢🐍🩻🦥🦒