Southern Roots NHS

Locally owned and operated by Wilmington native Jolene Hearn. Southern Roots (previously known as Hot Pink & Lace) was established in November 2009.

If you can put it on your skin, hair or lips...we can make it! We specialize in All Natural/Organic and Herbal personal care products that are completely handmade. Check out our Etsy store for a complete list of available items, or feel free to contact us for a customized and personalized item for you or your business, party, shower, etc.

Operating as usual


Mark your calendars folks! We are getting excited for fall!

September 15th 2022

Photos from Southern Roots NHS's post 06/13/2022

Fresh made, limited edition 4 oz jars this week only


Kids!!! Kids!! Do your kids have dry, itchy skin ???

Stay tuned for test samples of a potential new product!

Super Hero Body Serum for Kids is a nourishing combination of oils and extracts to help with dry, itchy played in skin. Bumps, scratches, scrapes, bug bites even will wish this oil away. Use up to 3x a week for no itchies

Intended for children ages 2 -12

Reply below if interested!

1 oz samples only preorder $12.00
Amber glass dropper
Patch test recommended πŸ‘Œ

Ingredients: Avocado Oil, Apricot Kernel Oil, Jojoba Oil, Meadowfoam Oil, Goji Berry Oil, Elderberry Extract.

We'll soon breakdown and highlight each oils amazing profile soon! ✨️

Photos from Southern Roots NHS's post 05/15/2022

Photos from Southern Roots NHS's post


Magnesium Cream is one of our favorite items! It's made fresh in the shop. All from scratch!

8 oz jars available!


Happy 4th of July Sale!

Good Morning!!

We're hosting a one day sale on all in stock and full sized items!

Enjoy a Mix and Match Sale!

At least 3 items enjoy 5% off

At least 5 items enjoy 10% off

Plus every order, no minimum, enjoys DOUBLE samples!! Today only! 😱

Enjoy an additional shopping coupon when you order at least 7 items for our Christmas in July Week celebration! ✨

Today only!

Thank you for supporting handmade and local ❀


The Science of Grounding


The rain may have gotten us this morning, but we still have some amazing goodies available!!

Enjoy our exclusive products ✨

✨ Lavender Magnesium Cream 7 g sample packets $2 each
✨ Plain Jane Magnesium Cream 1 oz sample $4
✨ Wound Care Ointment 1 oz sample $7
✨ Active Daily Moisturizer 1 oz sample $10 ✨ Active Face Serum 10 ml $10 (made to order)
✨ Washcloth Minis $2

A wide variety of soaps including Turmeric, all holiday soaps, Complexion Bar, Pumpkin Spice, Oatmeal Stout, Lavender Shea, Jewelweed Pine Tar and more!

Only ONE bar left of our Frankincense and Myrrh Stone Soap!

Mix and Match multiple goodies for discounts!

Free First Class shipping credit ($2.75) with your $25+ order today only!

❄ Front Porch Pick Up Available ❄


Who's excited for Small Business Saturday!!!

Come on by starting at 845 am until 1015 am

Lots o goodies, including all fresh made creams, ointments and more, and the oh so adorable new mini washcloths!! 😍

Specials only announced in person

Come see me, socialize, wear a 😷 and enjoy our unique collection of handmade goods for your skin, mind, body and soul ✨

PS We're accepting orders today for our new Active Face Serum!! It is amazing! Only $10/10 ml


This cutie is excited for Small Business Saturday, he's put three Christmastime bars in the soap box to showcase for our Meet the Maker Open House

See us November 28th
8:45 am - 10:15 am

In our new outdoor studio ✨


See me at our Small Business Saturday event
Saturday November 28th
845 am - 1015 am
Pm for address, see our new outdoor studio!

Wear a 😷 and social distance πŸ’œ

Front porch pick up, shipping and curbside service available


We are so excited to be revamping our Active line up here at Southern Roots!

Our Daily Moisturizer is now going to be an amazing cream! This day cream was just made yesterday and we need testers!

This whipped cocoa butter cream is blended fresh with amazing, beneficial ingredients including Pomegranate Seed Oil, Borage Oil, Unrefined H**p Seed Oil and more! Not to mention innovative, anti aging, restore and repair actives, peptides, proteins and more.

Essential Oil free for delicate face and eye use.

7g sample packets and 2 oz jars available, pm for price πŸ˜€

Ingredients are in the comments ✨


We are so excited to share with you a special today πŸ’•

All fresh made to order creams enjoy $1 off per 8 oz jar
For orders placed and paid today only!

That includes our Magnesium Cream too!

Or enjoy this *cream and sugar fall special*
8 oz Cocoa Butter Cream $15
8 oz Free Spirit Sugar Scrub $8

Enjoy both for just $20!
Add a face mask for half price 🍁

All Christmas orders 25% deposit special (vs 50) today only (orders over $50) ✨


Beautiful all handmade from scratch goodies from Southern Roots in celebration of my 35th birthday πŸŽ‚ ✨



Our Kakadu Plum Face Mask!

Now available for shipping or front porch pick up ❀

We love our face masks! Most are made to order!

Ingredients: Kaolin, Yogurt, Coconut Milk, Kakadu Plum, Oatmeal. 7 grams by net weight

$8 each, enough for 2 applications on the face

We tested 1.5 tsp face mask mix and 1.5 tsp water and left on for 10 minutes. Rinse gently with lukewarm water. Apply your favorite Serum and viola!

Exquisite, one time only mask! Just for our celebration! ✨


This wound was open from a skin cancer removal surgery, with stitches taken out on just 5 days ago πŸ‘€ our wound care ointment was used once every 24 hours about 12 days in total. With stitches in for 7/8 days and then the past 5 days with stitches out. This was approximately 3 inches in length.

Samples available, One 2 oz jar left
Made to order after that y'all!

This will be our final formulation πŸ˜ƒπŸ₯°

$3, 7g sample packet
$13, 2 ounce jar
$45, 8 ounce jar made fresh to order


Beyond blessed and excited to be able to now offer custom anti aging lotions and creams.

Our new Active Daily Moisturizer is still being tested, along with our Active Eye Cream too! Full size bottles of our new Active Face Serum are ready to order and will be ready to debut for Summer Solstice!

Tailor your skin care to your exact needs ✨
By skin type and intention ✨
Reiki infused ✨

Testers needed for our Wound Care Ointment ❀


Good Morning everyone! Being completely transparent this morning! How is everyone doing today ☺

I'm loving the new Active line up! I am reformulating our Active Eye Cream, so I haven't been using it as much, but the Moisturizer and Serum are amazing and I am noticing smoother and more healthy looking and hydrated skin. I love the gentle aromas of the Elderberry Foaming Face Wash, it is so refreshing and cleans gently. I have used our Milk and Honey Oat too for a gentle face cleanse too. Lots of wonderful, gentle and effective skin care going on. ✨

Still working on evening out that skin tone too!

We are working on orders and new projects next 2 weeks and will also resting. Y'all, listen, it is important to keep hydrated in this heat. Sunday I suffered from heat exhaustion and have been recovering here at home since. It is no joke. I've taken in almost a gallon of water each day since then and still thirsty and tired. Quite eye opening and I'm here to tell, its no fun! My body just can't take it. Know the signs and symptoms and know your limits with the heat.

Thank you all for your orders and comments, we are so excited for our new line and we are still working hard to restock our year round favorites too! πŸ₯°πŸ™πŸ’œπŸ˜Ž


Southern Roots NHS

We are reformulating our Active Eye Cream with new/extra ingredients! Our current Active Eye Cream is on sale!

Made with Marigold extract and Lupein Extract with Collagen $20/2 oz or enjoy 2 jars for $35, until gone!


Good Morning! So blessed to be offering this exclusive face serum πŸ‘‡πŸ˜± this month

All handmade from scratch with exclusive and premium ingredients πŸ‘Œ accepting orders now for June 20th debut ✨ or hang on tight for our daily moisturizer coming soon. Test samples available now. πŸ’œπŸ‘€


We are reformulating our Active Eye Cream with new/extra ingredients! Our current Active Eye Cream is on sale!

Made with Marigold extract and Lupein Extract with Collagen $20/2 oz or enjoy 2 jars for $35, until gone!


Eek! Our raw ingredients have arrived a day early! Only two more to start on our wound care ointment and this week, our first ever batch of the potentially new, Active Daily Moisturizer! This is a targeted blend of oils, amino acids, nutrients and Hexapeptides for anti aging skin and numerous skin loving properties.

Samples available soon, reply below if you'd like to try a sample!

$5 each 7g sample packet or free with paid order


Healthcare Professionals and Anyone Interested!

I'm working on developing a Wound Care ointment this year soon. Samples available with your late summer/early fall orders, or by donation of $5! If you're interested, let us know below! πŸ˜ƒ


Southern Roots NHS

This amazing powder mix is our new Calamine Powder! Add it to water or your favorite unscented lotion or cream to use as a remedy for the bug bites, itchies or even poison oak type skin irritations.

We have sample packets available ($2 each) and 4 ounce jars ($20).

Ingredients: Baking Soda, Bentonite clay, Kaolin clay.

Each jar is fresh made and blended to order!

Thank you for supporting handmade and local!

Available to order through Labor Day!


Coming Soon
starting June 20th

Sample sizes, full sizes, freebies with orders, giveaways, exquisite handmade items and more! let's celebrate being you! Loving you! Loving life! Staying positive! πŸ₯°πŸ™πŸ§ΌπŸŒ±

Join us from Summer Solstice through the Dog Days of Summer for a celebration of turning 35 this year (πŸ˜±πŸ€¦β€β™€οΈπŸ˜©πŸ₯°πŸ€ͺ) and a wonderful time to celebrate and debut our new Active line and feature our *golden* products!

Deposits and Preorders are being accepted.

Active Eye Cream
$25, 2 oz jar

Active Face Serum $30, 2 oz dropper bottle

Elderberry Foaming Face Wash
$18, 8.5 oz pump

Active Daily Moisturizer - Stay Tuned!
4 oz bottle

Complexion Bar for Mature Skin
$5, 2.5 oz bar

Free Spirit Sugar Scrub
$4, 2 oz jar
$10, 8 oz jar

Rose Clay Face Mask
$4, 7g dry mix packet

Complimentary Sun Balm No 2 mini stick with your order


Can you guess what this Golden ingredient is?

This tree of life tree hails from Australia and contains the highest concentration of vitamin C of any single natural food source in the world.

It'll be featured in a beautiful golden face mask for our celebration! Limited availability and this ingredient is now sold out, so what we're able to make, is what we'll have!

It'll make a beautiful trio with our active face serum and complexion bar ahhh 😍


Who's ready to enjoy our complete line up?!

Our Active line is simply amazing! It's our new, and still in progress, targeted anti aging line of goods! We are so excited! Its perfect for the active woman, 30 and up! Testers include ladies up to 80! πŸ₯°

We're proud to offer soon an eye cream, night time repair and restore face serum, elderberry foaming face wash and coming soon a day time moisturizer! As we venture into the custom and specialty skincare niche, we vow to continue to offer unique, effective, beneficial and affordable services and options that are created just for you!

Stay tuned to see this beautiful line soon! During its debut you can enjoy a sugar scrub, lip balm and face mask option too to add on for a beautiful, all around skin care regime.

Stay around for our golden celebration and see even more unique items! 🌟



We still have some available - empty or custom filled.

Thank you everyone for the amazing response! We still have some beautiful Gemstone bottles available plus one full set too!
Thank you!


Fresh made! They need new homes yall!

Let me know asap! Every 3 bottles sold today equals 1 bottle donated to our local community!

Front porch pick up and shipping available today and tomorrow!


We've got extra and are passing the savings on to you! Just made on the 2nd, and lasts at least 10-12 months

Free shipping over $50


This amazing powder mix is our new Calamine Powder! Add it to water or your favorite unscented lotion or cream to use as a remedy for the bug bites, itchies or even poison oak type skin irritations.

We have sample packets available ($2 each) and 4 ounce jars ($20).

Ingredients: Baking Soda, Bentonite clay, Kaolin clay.

Each jar is fresh made and blended to order!

Thank you for supporting handmade and local!

Available to order through Labor Day!


Southern Roots NHS

CBD Skin Serum


An exclusive serum offered by Southern Roots as part of our new Active line.

Ingredients: *Jojoba (Simmondsia chinensis) Oil, Daikon (Raphanus sativus) Seed Extract, *Chia (Salvia hispanica) Seed Oil, *Camellia (Camellia oleifera) Oil, Tomato (Solanum lycopersicum) Seed Oil, Caprylic/Capric Triglyceride, Cranberry (Vaccinium macrocarpon) Oil, Sunflower (Helianthus annuus) Oil, *Sea buckthorn (Hippophae rhamnoides) Berry, Cannabidiol Isolate, Jasmine Grandiflorum (Jasminum grandiflorium) Absolute, Rose (Rosa damascena) Absolute, Coenzyme Q10 (Ubidecarenone), Tocopherol (Vitamin E).

ENJOY AMAZING love from this all plant based, VEGAN blend of oils and super beneficial ingredients. Check out some highlights and enjoy! 🌱

It can even be used on the hair too! 😱

● 300mg/ounce of premium CBD isolate

● Bautiful bright orange color is derived from CoQ10 and antioxidant-heavy Seabuckthorn Berry Oil

● Array of fatty acids from Chia Seed and Camellia Seed Oils, combined with amino acid-rich CBD

● Moisturize and tone skin with Organic Jojoba Oil and Daikon Seed Extract

● Jasmine Grandiflorum Absolute and Rose Absolute create an enticing and luxurious blend of aromatics 🀩πŸ₯°

● Facial serum, body oil, or hair oil

6 - 2 ounce bottles available $35
6 - 10 ml trial size bottles $12

Each 2 oz bottle ordered today enjoys a complimentary 2 oz jar of our free spirit sugar scrub!

Each 10 ml bottle ordered today enjoys a 7g sample packet of our new Active Eye Cream!

Free shipping over $50!


Good Morning everyone! Wowee, do I love reading about and researching new and exciting ingredients to share with you all!

We're gauging interest for fabulous whipped soap! It's like whipped cream y'all!

Ingredient highlights include Glycerin, Fermented radish root and Damascus Rose distillate. What's great is that's its customizable with aromatics or extracts!

Vegan too! 🌱🧼

Enjoy an 8 oz jar for $15, includes the option to add a single essential oil. Add a blend for $3

Enjoy a complimentary 2 oz sugar scrub with your 2 jar purchase.

We have multiple botanical extracts and essential oils that can be added. Great for shaving and hand washing too! Natural colors can be added too! :)

We're only offering 64 ounces of whipped soap this spring/summer.


We're making a fresh batch of our favorite Lavender Dreams lotion! Our fresh made h**p seed oil lotion with aromatic and gentle French Lavender essential oil. Enjoy in these awesome sizes!

We've been asked to make a bunch of 3 oz bottles of lotion for some awesome nurses next week! If you'd like to get in on the fresh batch, be sure place your order no later than Monday morning at 10 am. Mmm ahhh

***Place an order for a 12 pack special and be entered to win a 2 oz bottle of our new CBD Skin Serum! A $35 value!

Videos (show all)

Shop Small with Southern Roots
Free Spirit Cocoa Butter Cream Hair Cream application πŸ’•
Cutting the first bar of our Pumpkin Oatmeal Facial Bar soap! Mmm Mmm Available September 22nd!
I chuckle at myself when watching. Take a look at this beauty :: Winter Refresh ::Available at the Harbor Mops Event Dec...
Making a yummy batch of Chocolate Mocha Peppermint Cream!! Reserve your jar today for pick up at the Quarter Auction thi...
Here's our bug stick debut! Our next batch will be made next week plus a fresh batch of catnip oil as well :)
Here's a video I just shot of me applying our new Sun Balm. I love the creaminess and the way it absorbs into the skin. ...
Our PURE LOVE bath fizzy :)Fizzies for at least 60 seconds! Pretty cool!!Coconut Milk, Coconut Oil, Lavender, Fir Needle




8 Northwood Dr
Wilmington, NC

Opening Hours

Tuesday 10am - 3pm
Thursday 10am - 3pm
Friday 10am - 3pm

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