09/06/2025
Psych Saturday: Will It Work for Me
I am accosted every day with sponsored posts, infomercials, and other advertisements. We live in a world where we are constantly being sold solutions to our problems. Like many others, I would love help with a wide assortment of issues, including my hearing loss, overall wellness, weight management, fitness as an ever-aging man, and, of course, elevating my riding skill and ability.
Horse people share in this experience. The internet is flooded with solutions to a million different challenges riders face. There are products and services to fix one unsoundness or another behavioral issue. Promises, promises, and more promises.
I was recently reading a discussion in a Facebook group started by a rider facing fears. As is often the case with fear-related posts, the conversation was flooded with goodwill. People offered compassion and shared their personal stories of overcoming fear. Many normalized the experience and then offered solutions or resources that worked for them.
I do not often feel compelled to respond directly to these posts, but something about this one drew me in. I realized what had caught my attention: the conversation paralleled the way solutions are presented in the commercial world. Read this. Follow this strategy. Work with this person (including a generous endorsement of Riding Far). All of your problems will be solved. Promises, promises, and more promises. All well-intentioned.
There are obvious problems with this marketing strategy. Perhaps the most important is that no single approach or solution works for everyone. We are individuals. Certainly, there are commonalities, yet there are also differences in nearly every aspect of our being. Many times these small, subtle differences in neurology, physiology, psychology, or behavior make all the difference in whether a particular solution works for us.
What if, instead of playing off people’s problems and fears and offering amazing products and services that promise to solve everything, we elevated people and organizations that make it their mission to develop broad and deep knowledge drawn from a wide range of sources and perspectives? Imagine a service that begins with the question, “Who are you?”, honoring the individuality of both person and experience. A service that partners with you in creating a plan that makes sense for you and works with your strengths. A service that actively connects and integrates multiple perspectives and knowledge bases, rather than operating in a silo—or worse, offering services with limited education, knowledge, or expertise.
What struck me in that Facebook conversation, and what continues to shape my own work, is the realization that people do not need more promises. They need to be seen, understood, and supported in ways that make sense for them. I have experienced firsthand the allure of quick fixes, and I have also felt the deep satisfaction of discovering solutions tailored to who I am, not who someone thinks I should be. That is the kind of service I believe in and strive to provide: one that respects individuality, integrates diverse knowledge, and builds genuine partnership. In the end, it is not about selling certainty. It is about walking alongside others as they find their own way forward. Join me in championing those who ask, “Who are you?” and empower us to find solutions as unique as we are. ~ Paul
PC- Gilmore Photography