The Joy Tribe Co.

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Canada
Toronto, ON
The Joy Tribe Co.

Self Discovery Coach
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✨helping you find confidence, clarity, self-trust and most of all JOY on your inner journey to discovering yourself.💗

01/19/2026

Let’s take a big ol’ breath for a second.

If dating feels completely overwhelming right now, that doesn’t mean there’s something wrong with you.�And it doesn’t mean you’re not ready.�And it definitely doesn’t mean you’ve “missed your window.”

It means, you’re exhausted.
You’re tired of where dating culture is at right now.

🚨Pressure to know what you want …immediately.�🚨Pressure to decide if someone is “your person” before the drinks hit the table.�🚨Pressure to perform, impress, stay cool, not care too much while secretly hoping a real relationship comes out of it.

That’s A LOT of pressure for something that’s supposed to be about true human connection.

Date on Purpose isn’t about “getting back out there.”

It’s about taking the pressure off dating ENTIRELY.

It’s about creating a space where meeting people feels EXCITING again.
�Where we relearn what it means to relate and connect without a secret agenda.

👌Where conversation comes before chemistry.�👌Where curiosity matters more than impressing someone sitting across from you.�👌Where meaningful prompts give you the courage and the permission to ask the questions you actually want answers to (from others and yourself)
👌Where you don’t have to rush, brace for impact, pretend your someone better than you are or pretend you don’t care about finding connection… because connection lives here for everyone.

❌ No apps.�❌ No awkward speed dating.�❌ No pressure.
👉Just real humans with the courage to try something different.

This is a curated in-person experience for intentional humans who want to meet people on purpose… and see what unfolds when curiosity takes the lead.

If this is what you’ve wished dating could feel like…�this is where you need to be.

🔥NEXT EVENT for 50-65+! on Wednesday, February 18th. Ticket Link IN BIO! Don’t wait!

01/12/2026

Blame it on the fairytales and Disney movies, but I used to think attraction should be the deciding factor when it comes to choosing a partner.

Not because I was naive — but because it felt safe and that's what we've been taught.

After my divorce, I wanted reassurance. I needed to know this was never going to happen again. I wanted something to tell me, “You're cleared for a blissful & pain-free relationship!”

So I built an internal checklist and called it "standards"
And to be clear — I believe in standards and I wouldn’t date without them.

But if I’m honest?
My standards were not attainable for anyone and they slowly turned into walls.

Because when attraction is the deciding factor, you don’t have to risk much.
✔️ It's easy to decide quickly.
✔️It's easy to stay in control.
✔️..and way too easy to leave before things get real.

But... curiosity is different.
❤️‍🔥 Curiosity asks you to hold still...when there’s no instant certainty and you want to run.
❤️‍🔥 When it’s quiet and boring and you want to self sabotage.
❤️‍🔥 When the unknown is unbearable.

Curiousity doesn't ask... does this person make me want to plan our babies names on date one? Nope... It asks:

🧐 Do I want to know more?
🧐 Do I feel safe being myself here?
🧐 Do I like who I am around them?

Because curiosity doesn’t give guarantees. It doesn't give you a certificate of approval.
It asks you to trust yourself instead.

I didn't lower my standards.I just stopped hiding behind them.

Curiousity reveals more than a six pack & million dollar smile.
It shows you the human behind the profile pic. You just have to be willing to be open enough to discover it. 💜

When you picture the ordinary days, the hard seasons, the moments that actually matter...
who do you want standing beside you?

If your dating strategy keeps leading you back to the same old place,
this might be the shift worth exploring. DM me to start now.

Try curiosity in real life.
👉 Date on Purpose (50 - 65+) February 18th @ Wineology Tickets in BIO!

12/13/2025

It's the holidays, love's in the air and you're completely & utterly single.

Your gift to yourself this year is a large pizza, an XL bottle of wine, and Love Actually on repeat.

Whether your marriage just ended, you’re last relationship ripped your heart out or you've been single for years.. sometimes celebrating alone sucks

You wonder if the holidays will ever feel merry again.

So what do you do?

You decide to start embracing the holidays and building a relationship with the most important person in your life - yourself. YAAAAS!

But where in the world do you start? What can you do to start cultivating a self-love practice - holiday style? What does that even mean?

Well, you're in luck, I’ve got a handy dandy guide to helping you do just that.

These 5 tried and true steps will take you on a holiday-themed inner journey to find self-love like never before…Are you ready?

But In order to complete this guide, you will need a journal and a pen to complete the steps provided. There’s 5 steps and you can finish them at your own pace.

You’re only job? Is you’ve got to do the work to see the changes, my friend.

Check out my YouTube channel to watch the full guide now! Link in my BIO

OR you can comment "HOLLY JOLLY" below and I'll send you the link!

12/12/2025

A room full of humans choosing connection over comfort? that’s my kind of magical.❄️

Thank you to everyone who showed up to Date on Purpose with courage, curiosity, and an open heart. Walking into a room of strangers on purpose isn’t easy and you did it anyway.

Huge thank you to for the cozy vibes, incredible service, and cookies and drinks that made the night feel instantly welcoming. Exactly the vibe I was hoping for.

Last night was a reminder that a little holiday magic still exists when people slow down, put their phones away, and lean into real conversation.

And if you felt a little sparky something in the room…you’re not imagining it. That’s the feeling of being seen. ♥️

This was just the beginning, my friends. & beyond.

More connection is coming in 2026. 💫
Stay curious and see you in the new year! ✌️

12/09/2025

Let's be honest with ourselves for a second.

This time of year has a way of making everything just louder —
your joy, your stress, your hope… and yes, your loneliness... we can't forget that one.

Not because you’re doing anything wrong.
Not because you “should be further ahead.”
Just because you’re human and this season has a way of bringing stuff up.

But here’s what most people avoid:

Nothing changes... if you don’t.
Unfortunately, you can’t think your way into connection by forcing it into existence.

If you want to real connection, you have to put yourself where real connection is possible.

On December 11, you’ll be in a room full of adults who:

🎁 Are emotionally available.
🎁 Want something real and IRL.
🎁 Care enough to show up for themselves.

Aren’t afraid to say, “Yes, I’m here to meet someone”

This isn’t about holiday magic ✨
It’s about giving yourself a moment you’ll actually remember

A moment where connection can happen —
because you allowed yourself to walk into the right room.

You've got 4 days left 🔥
If you want something different, choose something different. Get your ticket NOW. ❄️ Date on Purpose: Holiday Meet Cute Edition ❄️ https://www.eventbrite.com/e/date-on-purpose-holiday-meet-cute-edition-registration-1902251327929

12/03/2025

This isn’t one of those nights where you stand in a corner rolling your eyes wondering why the heck you left your house, or pretend you’re fascinated by a stranger’s job you can’t even explain.

And this definitely is NOT speed dating. A free-for-all where you decide someone’s entire romantic potential in ninety seconds.

Not this event. Date on Purpose feels like a sigh of RELIEF.

The room is full of people who are done with half-assed connection, flakiness, the time wasters who say... “I guess - I’m open to seeing where it goes” but then commitment feels like pulling teeth.

In this room, everyone’s intentional. Everyone’s here on purpose and for the same reason. Connection.

This difference is something you can feel the second you walk in.
If you've been craving a unique dating experience doesn’t drain you or make you question your life choices — this is your sign.

Also, I want you to take a breathe and know this...

❤️‍🔥 Gentlemen, this event doesn't ask you to walk in trying to impress anyone. Just bring the you that exists when you’re not overthinking every move. Women feel that and they’re starving for something honest.

❤️‍🔥 ...and Ladies, you can leave your armour at home. This room was built so you can stop bracing for impact and actually let someone meet realest version of you.

All you need to do? Is show up exactly as you are and let the rest unfolds.

Now, is you time to date differently. Join us at Date on Purpose on December 11th Don't wait! Women's tickets are sold out! Men's tickets are selling fast.

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Toronto, ON

Website

https://linktr.ee/thejoytribeco

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Want your practice to be the top-listed Clinic in Toronto?

Ditch the damsel in distress, ignite fierce self-love, and have the confidence to become the heroine of your own love story.

My coaching approach is simple. When you commit to consistently taking care of your body, mind, and soul with compassion - finding love is gets a whole lot easier.

After my divorce, I was forced to feel my raw feelings of pain, anxiety, identity loss, and surrender to the uncertainty of life. This undoubtedly was and is the biggest, most terrifying risk I’ve ever taken. Unapologetically, let go of ideas, thoughts, and people I held so closely to truly move forward. The choices weren’t easy and in fact, most times felt pretty fu***ng impossible. The struggle was real and pain was imminent but I made a choice to show up for myself and keep moving through my journey. I’m grateful I did.

That's great, Erin but how did you get your s**t together?

Holding your s**t together is tough and adding the stress of consistency is even tougher.

Let me ask, when’s the last time you’ve tried a new healthy routine consecutively on your own? I’m going to guess you gave up early, blamed yourself, and wallowed in a huge tub of ice cream. Especially, when you are dealing with extreme heartache. Not having someone to constantly push you through the impossible will only continue your suffering. No one wants that or the extra pounds either. That’s where I come in - your trusted side-kick to guide you through your adventure with the wisdom of having done it before. Truth is, I’ve made the journey before, conquered demons, fallen into dark holes and despite the challenges made it out to tell the tale.

HERE'S WHAT YOU'LL EXPERIENCE:

REDEFINE THE LIFE YOU WANT & WHAT YOU ATTRACT

Develop a clear road map to who you want to be, the life you want to live, and your ideal relationship with proven steps to get there

Uncover past behaviors that attract dead-end, soul-crushing relationships

Develop a clear road map to who you want to be, the life you want to live and your ideal relationship with proven steps to get there

IGNITE FIERCE SELF-LOVE & UNSHAKEABLE CONFIDENCE

Get rid of toxic habits, beliefs, and people that make you feel worthless, helpless, and lost

Cultivate a powerful sense of self-love confidence and respect

Have a game plan around nutrition, movement routines and positive mindset resets that you’ll enjoy and be motivated to do

LOVE YOUR SINGLE LIFE & BECOME DATE READY (FOR REAL!)

Fall in madly love with the single life that you create. Be ready to enter the dating world feeling confident, sexy & you know it.

Confidently be able to say “hell yes” to what feels good for you and “hell no” to what doesn’t including mediocre dates

Let's be clear, if you want to change it takes commitment and I mean more commitment than your last relationship. This isn’t an easy adventure - no epic, blockbuster love story is. More importantly, You’ll learn what love really means and it's not getting married or having a boyfriend. I'm referring to the raw, unconditional love that begins with you. You’ll learn how to deeply love all parts of you, even the part that thinks you’re a train wreck or the part that thinks you’re ass is too big to be pretty. You’re going to fall so god-damn hard in love with your badass bitchiness, you won’t need that do******gs number from the bar. On this authentic self-love adventure, you’ll already have everything you need on your own

It’s time to stop playing the damsel in distress and become the heroine of your own epic love story.