Purely Rooted Goods

Purely Rooted Goods Thoughtfully crafted natural and non toxic products for skin, hair, home, and everyday wellness. Made with transparent ingredients and simple formulations.

If you were wondering where our scent boosters went - they’re back & better than ever!!! Introducing Laundry Scent Cryst...
04/14/2026

If you were wondering where our scent boosters went - they’re back & better than ever!!! Introducing Laundry Scent Crystals 🧺✨

✔️Bigger size
✔️ 6% higher scent load
✔️ Better value & performance overall
✔️ Completely customizable to add how little or how much you want

We’re always seeing if and where we can improve & I’m really proud of this one 🤭

https://www.purelyrootedgoods.com/products/laundry-scent-crystals-natural-laundry-fragrance-booster?_pos=1&_psq=scent+booster&_ss=e&_v=1.0

Spring is here, and with it comes that urge to refresh everything 🌿But what if your spring cleaning went beyond just dec...
04/14/2026

Spring is here, and with it comes that urge to refresh everything 🌿

But what if your spring cleaning went beyond just decluttering… and actually supported a healthier home, too?

Check out our new blog on simple, non-toxic cleaning swaps that can help you create a space that feels lighter, calmer, and more intentional, without overcomplicating your routine.

If you’ve been curious about low-tox living or just want to make a few more mindful choices in your home, this is a great place to start.

Start small. Stay consistent. Choose what feels right for your home.

Check it out here: https://www.purelyrootedgoods.com/blogs/news/blogs-news-non-toxic-spring-cleaning-swaps

Instead of masking your space with heavy, overpowering scents, choose something designed to feel lighter and more intent...
04/12/2026

Instead of masking your space with heavy, overpowering scents, choose something designed to feel lighter and more intentional.

Our refresher sprays are formulated with aloe and glycerin for a soft, breathable mist and fragrance that is free from phthalates and other unnecessary fillers often found in traditional air fresheners.

Use it on linens, in the air, on laundry, or as a subtle body refresh throughout the day.

Simple. Functional. Intentionally made.

See our collection here: https://www.purelyrootedgoods.com/collections/room-body-spray

When skin feels dry, reactive, or easily irritated, it’s often a sign that the barrier needs support. This layer helps p...
04/10/2026

When skin feels dry, reactive, or easily irritated, it’s often a sign that the barrier needs support. This layer helps protect the skin and hold in moisture, so when it’s compromised, skin can feel more sensitive overall.

Ingredients like rosehip oil and squalane help support moisture retention, while niacinamide (Vitamin B3) can help bring the skin back into balance over time.

Keeping things simple and focusing on hydration and thoughtful ingredients is often the most supportive approach. With consistency, skin can begin to feel calmer, more balanced, and more comfortable. ✨

At Purely Rooted Goods, every product is made in small batches so we can stay closely connected to the ingredients and t...
04/08/2026

At Purely Rooted Goods, every product is made in small batches so we can stay closely connected to the ingredients and the process.

Working in smaller quantities allows us to carefully monitor quality and consistency while preserving the integrity of the plant-based oils and botanicals we use.

Small-batch formulation also allows us to continually refine our products and stay true to the values that started the brand. For us, it’s simple: make products with care, pay attention to the details, and create formulas families can feel good about using every day 🌿

Wellness often comes down to simple habits practiced consistently. Herbal support can be one small way to help the body ...
04/06/2026

Wellness often comes down to simple habits practiced consistently. Herbal support can be one small way to help the body stay balanced and healthy through the changing seasons - and our Elderberry Plus Glycerite was carefully formulated to do just that. This blend combines seven medicinal plants traditionally used to support immune health and can be taken daily as part of a consistent wellness routine.

Here are the ingredients & why we use them:
🌿 Elderberries-– Support immune function and seasonal wellness
🌿 Echinacea Root - Supports the body’s natural defenses
🌿 Mullein Leaf - Supports respiratory health
🌿 Cistus Incanus & Calendula - Help provide balance and gentle support
🌿 Elecampane - Traditionally used to support lung and respiratory wellness

Because it’s made as a glycerite, it’s a gentle option that can be used by both adults and children, and can easily be taken on its own or mixed into water or juice.

If you’re looking for a simple way to support your body this season, you can find it on our website: https://www.purelyrootedgoods.com/products/elderberry-plus-glycerite-4oz

Real Results, Rooted in Care 🌿♥️So many of you have shared how this oil has become part of your routine, and we love see...
04/03/2026

Real Results, Rooted in Care 🌿♥️

So many of you have shared how this oil has become part of your routine, and we love seeing it!

Our Hair Health Hair & Scalp Treatment Oil is made with a blend of nourishing plant oils like avocado, castor, and argan to help restore moisture, soften frizz, and support a healthy scalp. Essential oils like rosemary and tea tree help keep things feeling balanced from root to ends.

It’s a simple step that can make a noticeable difference over time, especially when used consistently. Thank you for sharing your experiences with us. It truly means so much seeing all the support for our small business 🤍

If your body has been feeling off lately - like tired for no reason, overwhelmed, not sleeping right, digestion weird, m...
03/28/2026

If your body has been feeling off lately - like tired for no reason, overwhelmed, not sleeping right, digestion weird, moods all over the place - it’s probably not random. Your body is asking for support. 🌿

And this collection was created exactly for that. Not a quick fix, not a “cover it up” solution, actual herbal support that works with your body to help it reset and function the way it’s supposed to.

We kept this one really intentional:
small batch, focused formulas, and herbs we actually use in our own home.

Here’s what’s inside:
Magnolia, Lions Mane, Catnip, Hawthorn Berry, Prickly Lettuce, Mugwort, & St John’s Wort

They’re live on the website now. And once these sell out, they’re gone. 💖

https://www.purelyrootedgoods.com/collections/home-apothecary-restoreandreboot

03/21/2026

This one has been in the works for a while 🤍

Our limited edition skincare line is live! Full routine is $54.50 or you can grab products individually. Once they’re gone, they’re gone.

Your skin called. It wants this 🖤Our new limited edition skincare line is officially live! This collection was thoughtfu...
03/21/2026

Your skin called. It wants this 🖤

Our new limited edition skincare line is officially live! This collection was thoughtfully formulated to complement your routine with a few new options we’ve been working on behind the scenes. Same standards, same intention - just something new to experience.

✨ What’s included:
• Silk Finish Face Cleanser
• Botanical Barrier Serum
• Clarifying Elixir Creamy Face Oil
• Emulsified Detox Mask for Face + Body

You can grab them individually or get the full routine at a bundled price for the best value!

This is a limited release and once it’s gone, it’s gone.

👉🏼 Shop now:
https://www.purelyrootedgoods.com/

If going non-toxic seems overwhelming…this is your reminder that you don’t have to do everything at once. Start with wha...
03/19/2026

If going non-toxic seems overwhelming…this is your reminder that you don’t have to do everything at once.

Start with what touches your body the most (laundry), what you spray everyday (cleaning supplies), simplify where you can, and give yourself some grace in the process.

Progress over perfection, always. ♥️

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Le Claire, IA

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About Us

My name is Jenny and I am the Founder and President of Purely Rooted Goods. Several years ago I began looking for natural products to use in our household and on our skin. And then when my granddaughter was born as a micro-preemie, we couldn’t find a diaper rash cream to heal her bottom. This necessity was the catapult for this business. I was determined to find something natural that worked, so I set out to see what I could find.

I began researching products, reading labels and investigating ingredients. I realized that if I wanted the highest quality and purest ingredients, that making my own would be the best choice. I compiled a safe and effective list of ingredients for an All-Purpose Salve that was a huge success. Before I knew it the business was growing and I needed help, so it was a perfect opportunity to start working with my daughter, Taelor, who is now the Vice President and works alongside me.

We have a vision of high quality, natural and pure products developed using therapeutic grade essential oils, organic flowers and herbs.

Our mission is to eventually cover many areas of health to be able to help as many people as we can, to live the highest quality of life possible using holistic healing.