Sober AF Coaching

Sober AF Coaching Empowering high-achieving women to reclaim their joy, sober! Linktree: https://linktr.ee/thesobercoachaf 20 years of drinking alcohol… every… single…. DAY…. Yes.

Enough was enough. My daughter had whipped off to Uni and that’s when it hit me…
Who am I? What is the point of me? I’ve been a mum for 20 years, and this had become my sole purpose in life. And in a switch, it dawned on me. I had been stuck in the ‘mum’ rut, with drinking wine as my only hobby and that every plan I made would revolve around the opportunity for a large glass of New Zealand Sauvignon (or I’ll take whatever crappy wine they have on offer!). I would cancel plans (or not make any) if it involved me needing to drive, ‘I can’t afford a taxi, all that valuable wine money spent on just getting to and from a place. Just stay home and you can afford to drink more. I’ll do that. That is far more sensible.’

It was embarrassing at new jobs, or where you are a willing participant in group training sessions, and then the circle of doom kicks off where you would have to take it in turns to introduce yourself and say something interesting about yourself. I would cringe at every step closer it got to being my turn. ‘What would I say?’, ‘what are my hobbies? What is interesting about me?’

The circle of doom would be closing in on me, heat rising through every fibre of my being. Anxiety ridden. I couldn’t exactly answer ‘well, my fun fact is that in the last 20 years I have probably spent over £100k on alcohol… boom!’ while being left hanging with my high five hand in the air and no doubt 20 shocked faces all staring at me, not knowing what to say or do next. I wasn’t convinced that was quite the answer the trainer at the front of the room was looking for. I soon realised that my interesting fact would generally be my daughters interesting fact, the fact she was at University, or was able to speak several languages. Because I had none of my own. I feel quite sad when I think about it. So zero interests or hobbies, coupled with the realisation that I have no real purpose in life… it was time to take long hard look at myself and my life. What I have just realised is that frightening calculation above, the amount I have likely spent on alcohol over the last 20 years could have bought me a house. I’m just going to let that sink in for a moment….
8 months later after a whole load of self-care, an abundance of self-love, re-investing wine tokens into self-development and training as a life coach, pending NLP Practitioner and Hypnotherapist, I want to help others in the same place that I was, in transforming into a life they no longer feel the need to escape from. This is where Sober AF was born and my journey into helping others begins.

If January Felt Hard, You’re Not Weak, You’re Human Starting the year sober or trying to make changes isn’t always easy....
13/02/2026

If January Felt Hard, You’re Not Weak, You’re Human

Starting the year sober or trying to make changes isn’t always easy. Some days feel overwhelming, and that’s completely normal. Struggling doesn’t mean you’re failing, it means you’re trying, learning, and growing.

Be gentle with yourself, celebrate the small wins, and remember: progress isn’t always linear, but every step forward counts. ✨

💬 Real Talk: The Quiet Confidence That Comes With Sobriety 💬Sobriety isn’t flashy, it’s the calm, steady confidence that...
12/02/2026

💬 Real Talk: The Quiet Confidence That Comes With Sobriety 💬

Sobriety isn’t flashy, it’s the calm, steady confidence that grows when you stop relying on alcohol. It’s showing up fully, trusting yourself, and feeling grounded in every moment. That inner strength? It’s quietly powerful. 💖

“Discover Life Beyond the Bottle”Stepping back from alcohol isn’t about missing out, it’s about opening the door to more...
10/02/2026

“Discover Life Beyond the Bottle”

Stepping back from alcohol isn’t about missing out, it’s about opening the door to more clarity, more joy, and more connection with yourself and others. Every sober choice is a step towards the life you truly want.

What I Learned About Myself Without Alcohol Taking a break from alcohol taught me so much about my habits, my energy, an...
08/02/2026

What I Learned About Myself Without Alcohol

Taking a break from alcohol taught me so much about my habits, my energy, and my priorities. I discovered:
✨ I can enjoy social moments fully without a drink
✨ My mornings are clearer, brighter, and more energised
✨ I value my own company and self-care more than ever
✨ Life feels richer when I’m truly present

Sobriety isn’t about restriction, it’s about discovering a stronger, happier version of yourself. 💖

✨ Signs You’re Outgrowing Alcohol ✨You don’t have to quit forever to know your relationship with alcohol is changing. So...
06/02/2026

✨ Signs You’re Outgrowing Alcohol ✨

You don’t have to quit forever to know your relationship with alcohol is changing. Sometimes life nudges you to rethink how it fits into your routine. 💭

Look out for these signs:
- You enjoy social events more without drinking
- You crave clarity and energy over the buzz
- You’re noticing the impact on your sleep, mood, or focus
- You’d rather invest your time and money elsewhere

Outgrowing alcohol doesn’t have to be dramatic, it’s about feeling more in control, more present, and more you. 💖

💡 Why February Is Actually a Powerful Month💡February might feel like the “in-between” month after January’s resolutions,...
05/02/2026

💡 Why February Is Actually a Powerful Month💡

February might feel like the “in-between” month after January’s resolutions, but it’s the perfect time to keep the conversation going about the “grey area” of drinking. 🍷❌

It’s a chance to:
✨ Reflect on your habits without pressure
✨ Explore alcohol-free days or weeks
✨ Build clarity and confidence around your choices

Staying mindful now sets you up for a stronger, healthier relationship with alcohol all year. 💖

What Changed for You in January? 💭✨January is over, and it’s the perfect time to pause and reflect. What shifts did you ...
03/02/2026

What Changed for You in January? 💭✨

January is over, and it’s the perfect time to pause and reflect. What shifts did you notice in your habits, mindset, or energy?
What surprised you about your journey?

Big or small, every change counts and sharing your experience could inspire someone else on their sober path. 💖

Drop a comment below and let us know: what changed for you this month?

How Did Your Dry January Go? 💭✨January is over and now it’s time to check in with yourself. Did you stick to your goals?...
01/02/2026

How Did Your Dry January Go? 💭✨

January is over and now it’s time to check in with yourself. Did you stick to your goals? What surprised you about your journey? What was easier (or harder) than you expected?

Take a moment to reflect on the wins, the challenges, and the lessons. Every step counts, no matter how small. 💖

Share your experience below, let’s celebrate progress, support each other, and inspire the next chapter of your sober journey!

"Your best self is sober"Every day you choose sobriety, you’re showing up as the fullest, brightest version of you. Clea...
30/01/2026

"Your best self is sober"

Every day you choose sobriety, you’re showing up as the fullest, brightest version of you. Clearer mind, stronger body, calmer emotions, that’s the real glow.

Celebrate the small wins, embrace the clarity, and keep stepping into the life you deserve. ✨

If You’re Drinking Again, Read This 💭Slip-ups happen. If you’ve had a drink after trying to stay sober, it doesn’t erase...
29/01/2026

If You’re Drinking Again, Read This 💭

Slip-ups happen. If you’ve had a drink after trying to stay sober, it doesn’t erase your progress or mean you’ve failed.

Take a moment to breathe, reflect, and remind yourself why you started. Every day is a new chance to make choices that support your well-being. 💖

Your journey isn’t defined by one drink, it’s defined by every step you take to care for yourself.

“Sober living, empowered life” ✨Choosing sobriety isn’t about giving something up, it’s about stepping into your power.I...
18/01/2026

“Sober living, empowered life” ✨

Choosing sobriety isn’t about giving something up, it’s about stepping into your power.
It’s clarity over chaos.
Confidence over coping.
Choice over autopilot.
When you remove alcohol, you create space.
Space for energy.
Space for self-trust.
Space to build a life that actually feels like yours.
Sobriety is an act of self-respect.

And empowerment grows every time you choose yourself.

If this resonates, you’re exactly where you need to be 💖

Have you ever heard of Sober Companionship?Most people haven’t, but once they understand what it is, they often say, “Th...
16/01/2026

Have you ever heard of Sober Companionship?

Most people haven’t, but once they understand what it is, they often say, “That’s exactly what I need.”

Sober Companionship gives you consistent, confidential support while you’re changing your relationship with alcohol, without judgement, pressure, or doing it alone.

It’s for women who want accountability, someone to check in with, and a steady voice to help them stay on track.

And now, I’m offering it in three simple tiers so you can choose the level of support that fits your life:

🔹 Bronze — “Low cost, low effort”
Gentle accountability and regular check-ins for those who want support without calls.

🔸 Silver — “The sweet spot”
Weekly guidance and consistent accountability, the perfect balance of structure and support.

🟡 Gold — “The premium anchor”
Deeper transformation, closer contact, and a higher-touch level of support for women ready for real change.

If you’re curious about what Sober Companionship looks like in real life or you’d like details on the different tiers, just drop the word COMPANION below or send me a message.

You don’t have to do this alone.

Support changes everything. 💙

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