02/27/2026
I donโt like beer.
I think itโs f*cking gross.
IPAs.
Hops.
Notes of citrus and pine.
It tastes like a tree.
But a lot of my clients love it.
They light up talking about some limited release double dry-hopped something.
Cool story bro. Still gross.
But...
My job isnโt to turn you into me. Iโm not here to shame beer. Iโm not here to hand you an all-or-nothing mindset that removes all joy from your life.
Iโm here to make your goals work with your real life.
But letโs be real about it.
You can keep the beer.
You just donโt get to keep all the beer.
You can go to happy hour.
You just donโt get yolo, eat and drink your face off, and DoorDash at 11:42 pm.
You can get healthy, fit, lean, tone, snatched, all of the things.
You just canโt do it the exact same way youโve been living.
Thatโs the trade off.
Every result has a cost.
More drinks = slower fat loss.
Fewer drinks = faster progress.
The math is mathing right there, folks.
Health isnโt โdo whatever you want.โ
Itโs choose what matters most and adjust the rest.
Yes, your plan has to fit your life.
But your life also has to shift a little to fit your goals.
If your identity is โI drink 6โ8 beers every weekend,โ and you want visible absโฆ
Something has to give.
Not everything.
Just something.
Build the system around who you are.
Then upgrade who you are by about 10 percent.
If you want help figuring out your tradeoffs instead of pretending they donโt exist, try this: https://jtmnutritioncoaching.lpages.co/restart-cycle-2/