12/12/2025
At the Employee Wellbeing Conference, Nawal El Masri Exhale CEO stepped on stage to remind. In a room filled with leaders from Etihad, ADNOC Group, DP World, HSBC and other regional & international organizations, we guided a simple act of imagination inviting everyone back to day one.
Before the KPIs. Before the structures. Before the pressure to perform. And in that brief pause, something shifted. People remembered the human being beneath the role. The one they saw in their mind. The one often forgotten inside deadlines, systems, and deliverables.
Because organizations don’t burn people out.
Unacknowledged humanity does.
The question we left the room with was simple and essential:
How do we sustain the clarity and calm felt in those 30 seconds inside the systems we’ve built?
This is where Exhale stands. At the intersection of neuroscience, creative healing, and organizational culture supporting workplaces to reconnect with what truly drives performance, innovation, and belonging:
• the human nervous system
• the human story
• the human being
And when organizations learn to honor that remembering, everything changes.
Grateful to share space with organizations leading the way in re-humanizing work.