Linda Greeff : Pocket Cancer Support

Linda Greeff : Pocket Cancer Support I am a oncology /palliative care social worker in South Africa with a passion for cancer advocacy
CV Basil Bloch.

Master’s-level Oncology and Palliative Care Social Worker, ovarian cancer survivor, with 40+ years’ experience in psychosocial support, advocacy, training, and patient-centered cancer care. ACADEMIC DETAILS:

SCHOOL:
Tygerberg High School, Parow, Cape Town

UNIVERSITY TRAINING :
BA Social Work University of Stellenbosch - 1975
BA Hons Social work University of Stellenbosch - 1976
Masters Mental Health University of South Africa - 1984

3. EMPLOYMENT EXPERIENCE: in brief since qualification

Internship:
Weskoppies Psychiatric Hospital - 1979

• Mental Health and psychiatric social work in the private welfare area and public sector hospital setting.
• CANSA (Cancer Association of South Africa) Western Cape social work coordinator and consultant 1983-1991
• Social work private practice 1991-1997 - specialising in Oncology social work.
• GVI oncology services: Oncology Social worker & Coordinator
1997-2002
• GVI Oncology Human Resource Manager & Head of Psycho-social services currently
PROFESSIONAL REGISTRATION AND MEMBERSHIPS

• South African Council for Social Services Professional (SACSSP)

• South African Social Workers in Private Practice Association (SASWIP)

• South African Oncology Social Work Association (SAOSWA)

• Pan African Psycho Oncology Society (PAPOS)

• Member of AFRICAN ORGANISATION FOR RESEARCH AND
TRAINING IN CANCER (AORTIC)

• Member of the American Oncology Social Work Society (AOSW)

• Member South African Oncology Social Work Association (SAOSWA) National Chairperson of SAOSWA since 2002 to the 2010






INTERNATIONAL Conferences attended

Hamburg UICC Conference 1990 - Presented a Poster on the “I Can Cope Program” Implementation in South Africa

Lucerne UICC Psycho Social Aspects of Breast Cancer 1996

New Orleans AOSW (American Oncology Social Work Society Conference) 1999

Ghana (Accra) Aortic Meeting 2003 - Presented a paper re the “Hoping is Coping” group work program in the GVI Practices in South Africa

IPOS Conference Copenhagen 2004: Keynote Speaker

Austin, Texas, (American Oncology Social Work Society Conference) 2005

AACR (American Association for Cancer Research) Survivor Advocate program, Los Angeles 2007

World Cancer Summit, Ireland, Lance Armstrong Foundation 2009

American Cancer Society, Skills building workshop, Accra, Ghana 2009

UICC conference China 2010 as an invited guest of the American Cancer Society

American Cancer Society UN Special Meeting briefing as Cancer Ambassador for South Africa – New York City 2011

Icon conference 2012 Durban

Aortic Conference Durban 2013

Advocacy Leaders meeting Casablanca Morocco 2013

UICC conference Melbourne Australia 2014


ADDITIONAL TRAINING COURSES

• Extensive Narrative training in a Study group with Dr’s Suzanne Shuda and Elize Morkel.
• Attendance of two intensive workshops with Michael White of Dulwich Narrative Therapy Centre, Australia
• Workshop with David Epson re narrative practices with Children
• Play therapy training Dr Gary Landert (USA)
• Therapeutic Hypnosis training, Wellness Institute USA
• Workshops on Grief and Bereavement issues
• Training in Filial Therapy
• Common Shock workshop- Kathe Weingarten from the USA
• Advocacy Training USA 2007
• Advocacy training Livestrong and ACS 2010 and 2011 in South Africa
• Narrative training 2013, 2014 Elize Morkel

Career achievements:

• Development and pioneering “I Can Cope Program” for cancer patients and families in South Africa and Namibia.
• Presentation at Hamburg Conference in 1990
• PAPOS Conference, Pretoria 2003
• Launched the first Cancer Survivors Day in South Africa
o Rolled it out as a National Program, currently in its 5th year

• Contributed to Cancer text book edited by Prof Basil Bloch
o Gynaecological Cancers; Ed Prof. Maskew Miller: 1994
• Development of the Hoping is Coping support program for people living with cancer.
• Received the CANSA - Mariette Loots Award for contribution to developing services for cancer patients and their families in 1989 for the developing of the “I can Cope” cancer group work program.
• Development of in-house training program for radiographers, oncology nurses, administrative staff and oncology social workers
• Co-Founder of the South African Oncology Social Work forum in 2000 after attending the American Oncology Social work Conference in New Orleans in 1999. Current Western Cape Regional Chairperson of SAOSWA.
• Co-Founder and Director of People Living with Cancer organisation in South Africa (www.plwc.org.za & www.cancerbuddies.org.za
• Development of GVI in-house oncology focused training programs for staff development in soft skills for all occupational groups.
• Established Patients centered care model and standards of care within GVI oncology as well as implementing dedicated training programs in this regard.
• Initiated and coordinated the GVI introductory psychosocial skills building training programs that GVI oncology presents for all healthcare professionals; to assist with building interpersonal skills of health care staff, enabling them to deal with the emotional issues of caring for cancer patients and their families.
• Initiated and implemented the National Cancer Survivors day concept in South Africa that is being celebrated throughout SA since 2000 that is now part of the health Calendar of South Africa
• Facilitates the Cancer Buddy support group in Cape Town since 2008 monthly
• Has presented numerous talks at National Cancer conferences
• Has attended and presented at International Cancer Conferences in Africa (2) , USA (4) and Europe (5) between 1994-2012 UICC conferences in China(2010) and Melbourne (2014)
• Participated on the 1st Patient survivor Forum held steering committee during May 2011 who hosted the Voice of Cancer survivors Forum in South Africa to improve cancer advocacy initiative in South Africa
• Currently conducting Photovoice research project with Dr Lynn Edwards for PLWC that was ethically approved by the MRC 2014/2015



Articles Published and other contributions

• The role of counselling in the care of cancer patients and their families; CME (Continuing Medical Education), 1998, Vol16, No5, P415-419
• Making a difference: The multidisciplinary team approach in cancer care; Mrs Linda Greeff & Dr Leon Gouws; The Specialist Forum - October 2003
o Contributed a chapter in a Gynaecological Cancer Handbook Gynecological Cancers; Ed Prof. Maskew Miller: 1994
• Tumori, a Journal of Experimental and clinical Oncology
3RD International Cancer Control Congress Monograph, September –October 2009 p 584

27/09/2025

🔑 Key #7: Stay in Control

Palliative care empowers you to shape your care, even in uncertain times.
Advance care planning lets you say what matters most:
What are your priorities? What’s off the table? Who do you trust to speak for you?
Staying in control brings dignity, even when illness takes much else away.

Palliative care is not just about managing symptoms — it’s about dignity, support, and helping families find meaning in ...
27/09/2025

Palliative care is not just about managing symptoms — it’s about dignity, support, and helping families find meaning in the midst of crisis.

Thank you to Alignd for the oppetunity to share some thoughts .This interview was done for Womens Month .
Cancer AllianceSocial Workers And Community Development.(S.W&C.D):
Mediclinic Southern AfricaNETSAS:Neuro-Endocrine Tumor Southern Africa SupportPalpracNational Department of Health (South Africa)Salomé MeyerIcon Oncology South Africa
https://www.instagram.com/reel/DPEHvoHgl0W/?igsh=M3RsNGVqbnNvYm4z

26/09/2025

🔑 Key #6: Don’t Do It Alone

Caring for someone with serious illness is not a one-person job.
Palliative care uses a team approach—nurses, doctors, social workers, counselors, chaplains—each offering support.
This is hard. No one should walk it alone.
Let the team walk with you.

25/09/2025

🔑 Key #5: One Person Can Guide You

Navigating healthcare can feel overwhelming.
One compassionate clinician who knows you and your story can light the way.
You don’t need many—just one who listens, explains, and walks beside you.
Look for that guide. You deserve one.

23/09/2025

🔑 Key #4: Know What to Expect

Understanding what lies ahead gives you power.
Clear, honest conversations about illness and the future reduce fear and help you prepare.
Palliative care offers truth with compassion, so you can plan and live fully.
Knowledge is peace of mind.

23/09/2025

🔑 Key #3: It’s Not Just About Dying

Many think palliative care is only about the final days—but it’s about living well now, even with serious illness.
It supports you physically, emotionally, and spiritually—long before the final stage.
Palliative care isn’t about giving up—it’s about showing up for life.

22/09/2025

🔑 Key #2: Start Early

Palliative care isn’t just for the end—it’s for the whole journey.
Starting early (even at the time of diagnosis) helps manage symptoms, reduce distress, and make better decisions along the way.
Early palliative care = better quality of life.
Don’t wait. Ask early.

21/09/2025

🌿 7 Keys to Meaningful Care During Serious Illness 🌿

When facing a serious illness, patients and families often feel overwhelmed by the care journey. These seven keys can help you and your loved ones navigate this difficult time with more confidence and support.

✨ Start early. Palliative care should begin sooner rather than later.
✨ Choose meaningful, coordinated care. This helps ensure your journey is guided and supported.
✨ Involve a Palliative Care Team. They bring together doctors, nurses, social workers, and other specialists to care for the whole person – not just the illness.
✨ Take advantage of local resources. In Cape Town, and in many other parts of South Africa, we are fortunate to have community-based palliative care services.
✨ Reach out. Ask your healthcare team for a referral or guidance.
✨ Stay informed. Visit trusted websites and organizations to learn what services are available in your area.
✨ Lean on support. You don’t have to walk this path alone – palliative care is about walking it together.

💛 Remember: Palliative care is not just about the end of life. It is about improving quality of life, managing symptoms, supporting families, and ensuring dignity and comfort at every stage.

If you’re in Cape Town or anywhere in South Africa, reach out to your local palliative care services – help is available. 🌍

Cancer AlliancePalprac

In the following week, I will be discussing and showing you the seven keys of Palliative care as developed by Dr. Sammy ...
21/09/2025

In the following week, I will be discussing and showing you the seven keys of Palliative care as developed by Dr. Sammy Weinemaker .& Hsien Seow ! They really useful and can assist you in your journey with serious illness no matter what it ! follow along and learn more. Please comment what your thoughts are on these keys!

Key #1: You Are the Boss

In palliative care, you (the patient) are at the center of every decision.
Your goals, values, and wishes guide the care team.
You are not a passive recipient—you are the boss of your care journey.
Let’s shift the focus back to where it belongs: with you and your family.

Today I remember  my mom , my safe place, my guide, and my biggest admirer. Her first birthday away from us, on the 11th...
10/09/2025

Today I remember my mom , my safe place, my guide, and my biggest admirer. Her first birthday away from us, on the 11th of September, feels especially hard. I miss her presence in every small detail of life. The loss is unbearable at times ! She is in my heart forever!

09/09/2025

When will accountability finally be taken?
For years, cancer patients in this region have endured severe neglect. Despite repeated appeals, there has been little recognition of the reality of their suffering, nor any meaningful action to address their concerns.

It is our hope that the courts will now treat this neglect and inefficiency within the Department of Health with Cancer Alliance Icon Oncology South AfricaPanorama Centre for Surgical OncologySAASWIPPCancercare South AfricaSouth African Oncology Social Work ForumMediclinic Southern AfricaLiving with CancerNETSAS:Neuro-Endocrine Tumor Southern Africa SupportHardus van DeventerPalpracDie Heuwels FantastiesNational Department of Health (South Africa)Salomé MeyerCentre for Surgical Oncology | SAASWIPP | Cancercare South Africa | South African Oncology Social Work Forum | Mediclinic Southern Africa | Living with Cancer | NETSAS: Neuro-Endocrine Tumor Southern Africa Support | Hardus van Deventer | Palprac | Die Heuwels Fantasties | National Department of Health (South Africa) | Salomé Meyer

What is a healthcare proxcy ? A healthcare proxy, also known as a durable power of attorney for healthcare, is a legal d...
07/09/2025

What is a healthcare proxcy ?
A healthcare proxy, also known as a durable power of attorney for healthcare, is a legal document that allows you to designate someone you trust to make medical decisions on your behalf if you become unable to do so. Here’s a closer look at its key aspects:

1. Purpose
- The main purpose of a healthcare proxy is to ensure your medical care aligns with your wishes when you are not able to communicate those wishes yourself, such as during a serious illness or incapacitation.

2. Choosing a Proxy
- This person can be a family member, close friend, or anyone you trust to make important health decisions for you. It’s crucial to choose someone who understands your values and preferences regarding medical treatment.

3. Legal Requirements**
- The requirements for creating a healthcare proxy may vary by state or country. Generally, you need to complete a specific form, which might need to be signed in the presence of witnesses or notarized. Check local laws to ensure your document is legally binding.

#@4. Authority of the Proxy
- Your healthcare proxy is empowered to make decisions about your medical treatment, including:
- Accepting or refusing medical procedures.
- Choosing healthcare providers or facilities.
- Making end-of-life decisions, such as whether to initiate or continue life-sustaining treatment.

5. Scope of Decisions- The authority of the proxy can be comprehensive or limited, depending on your preferences. You can include specific instructions in your healthcare proxy document about the types of decisions they can make.

6. Communication is Key
- Have a detailed conversation with your chosen proxy about your values, beliefs, and preferences for medical care. It helps them make informed decisions that reflect your wishes when the time comes.

7. Review and Update
- Life circumstances can change, so it’s good practice to review your healthcare proxy regularly, especially after major life events like marriage, divorce, or a significant change in health.

8. Revocation- You have the right to revoke or change your healthcare proxy at any time, as long as you are mentally competent. Make sure to inform your proxy of any changes and update any legal documents accordingly.

Having a healthcare proxy in place can provide peace of mind, knowing that your healthcare wishes will be respected and that your loved ones won’t have to make tough decisions alone during difficult times.

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9 Andrag Street Welgemoed
Bellville
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Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00

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