15/05/2026
Meet Our Creative Magicians
Irene is the founder and creative force behind Kush Beauty Box, a conscious beauty and wellness brand rooted in African traditions, cannabis healing and intentional selfโcare. She holds a BA degree from Wits University where she majored in Media Studies and International Relations. Her professional journey began in retail sales, where she worked across the interior design and fashion boutique industry developing a strong eye for aesthetics, consumer experience, and brand storytelling.
But it was her personal journey with selfโhealing, inner transformation and the power of natural African remedies that sparked the creation of Kush Beauty Box. Today, Irene blends her background in media, culture and retail with her deep passion for holistic wellness, curating products and experiences that honour the body, uplift the spirit and empower women and youth.
Her mission is to reimagine beauty from the inside out; making it more inclusive and sustainable while positioning African beauty and cannabis wellness on the global stage.
Craft