
21/09/2025
Today, we join millions around the world to raise awareness and start conversations about Alzheimer’s disease, a progressive brain disorder and the leading cause of dementia, impacting memory, thinking and behavior.
This year’s theme encourages us to ask questions about symptoms, support, diagnosis, care and prevention, because asking is the first step toward understanding, and early awareness can make all the difference.
What is Alzheimer’s disease?
Alzheimer’s disease is a progressive, degenerative brain disorder that slowly destroys memory, thinking skills and the ability to carry out simple tasks. It is the most common cause of dementia, accounting for 60–80% of dementia cases. It affects not only those diagnosed but their loved ones and caregivers too.
Common early signs include:
✔️ Memory loss that disrupts daily life
✔️ Difficulty solving problems or planning
✔️ Trouble with familiar tasks
✔️ Confusion with time or place
✔️ Struggling with words in speaking or writing
✔️ Misplacing items and losing the ability to retrace steps
✔️ Withdrawal from social activities
✔️ Mood or personality changes
Let’s educate, support and remove the stigma around dementia because awareness and early intervention can make a huge difference.