Drue Birch - The Wellness Initiative

03/09/2025

We're welcoming Nanuki to our distribution family!🍫

Nanuki has been a love affair since its inception — a brand rooted in passion, quality, and wholesome indulgence. Now, we have the absolute pleasure and privilege of bringing these delicious creations to our customers.

Get ready to experience plant-based treats that are as good for the soul as they are for the taste buds!

25/08/2025

Thank you for the positive feedback. Our Head of Sales, Bianca, ensures our team prioritizes personal engagement, making a real difference for our partners from day one.

If you're looking for dedicated support, our reps in Johannesburg, Western Cape, and KwaZulu-Natal are ready to connect plus we offer comprehensive store training to empower your staff.

18/08/2025

Celebrate Women's Month this August with 10% off the entire Mbiri Natural Skincare range!

Mbiri is inspired by the resilient plants and people of the Namibian desert, and they are proud to source many of their key ingredients from women-owned enterprises with sustainable harvesting practices. Treat your skin to nature's greatest gifts while supporting a brand that's about more than just beauty – it's about connecting to a beautiful African story.

Shop the range: https://www.shop.thewellnessinitiative.co.za/product-category/brand/mbiri/

*Only available to retailers and practitioners. Not available to individuals for personal use. Valid from 1-31 August 2025. T&C's Apply.

11/08/2025

Happy Women's Month! 🌸This month, seize the opportunity to elevate your product offerings and connect with your female customers on a deeper level. We're proud to partner with leading brands that offer exceptional quality and address key aspects of women's health and wellness.

* Hello Health Fem Flora: Tap into the booming market for gut, vaginal, and urinary tract health. Offer your customers a science-backed solution for daily balance and confidence.

* Cellucut & Weight Loss Formula: Differentiate your store with a truly revolutionary 12-week weight loss program. Sprezzatura offers a holistic, sustainable approach that includes a powerful supplement, digital tools, and psychological support – a comprehensive solution for lasting results.

* .sa L**e: Meet the growing demand for natural, safe intimate wellness products. OSKE's proudly South African, organic, and water-based lubricant is a premium offering your customers will trust.

Ready to boost your Women's Month sales and empower your customers? Connect with us to learn more about stocking these in-demand brands!

https://www.shop.thewellnessinitiative.co.za/

21/07/2025

Introducing Re:bar

If you're looking for healthy, no-fuss, and tasty options to keep you going, especially around your workouts, Re:Bar is definitely one to watch. They're all about quality and use clean, intentionally sourced, and natural ingredients.

We're particularly excited about their Re:Build protein bars. They're locally made (big plus!) and pack a fantastic combo of premium whey protein, rich dark chocolate, and delicious local almonds.

A big warm welcome to Re:Bar! We're really happy to be working with you and can't wait for everyone to try these out.

Shop the range: https://www.shop.thewellnessinitiative.co.za/product-category/brand/rebar/

*Only available to retailers and practitioners. Not available to individuals for personal use.

16/07/2025

Enjoy 10% Off Happy Earth People

Nutrient-rich pastas and kid-approved cookies for happy tummies!

Shop the range: https://www.shop.thewellnessinitiative.co.za/product-category/brand/happy-earth-people/

*Only available to retailers and practitioners. Not available to individuals for personal use. Valid from 1-31 July 2025. T&C's Apply.

07/07/2025

Enjoy 10% Off Empyre For Men

From enhanced endurance and virility to sharper focus and faster recovery, their premium, globally-sourced ingredients are tailored for men who demand the best.

Shop the range: https://www.shop.thewellnessinitiative.co.za/empyre-for-men-performance-based-supplements/

*Only available to retailers and practitioners. Not available to individuals for personal use. Valid from 1-31 July 2025. T&C's Apply.

30/06/2025

Are you a health-conscious retailer looking to enhance your offerings and cater to the growing demand for local, high-quality products? Look no further!

The Wellness Initiative is your one-stop shop for a curated selection of exceptional South African health and wellness brands. We connect you with the best and brightest, bringing you a diverse range of products that resonate with your discerning clientele.

Why Choose The Wellness Initiative?

✨ Access to Premium Brands: We have selected brands with intention, each with a unique story and a commitment to quality.

🧑🏽‍💼Personalized Support: Our dedicated team provides expert guidance, from product selection to in-store merchandising.

🧑‍💻 Streamlined Ordering: Our user-friendly platform makes it easy to browse, select, and order the products you need.

📦 Prompt Delivery: We ensure timely delivery to your doorstep, keeping your shelves stocked and your customers happy.

🚨 Exclusive Offers: Enjoy exclusive deals and promotions tailored to our valued retail partners.

💸 Key benefits for your business: No Minimum Order Quantity | Low R90 Flat Rate Delivery | 15-Day Payment Terms.

Ready to stock premium local health brands?

Visit our website to see our full range: https://www.shop.thewellnessinitiative.co.za/.

Then, register for wholesale pricing and start your order today: https://www.shop.thewellnessinitiative.co.za/register/

Send a message to learn more

23/06/2025

Introducing Oske Wellnes, a proudly South African brand that's all about your well-being and pleasure!

Crafted in Cape Town with love and care, OSKE offers a gentle, water-based lubricant made with natural and organic ingredients.

Why choose OSKE? Because they put your health and comfort first! This incredible lubricant is:

🌱 Made with vegan and organic ingredients (96% organic!)
💧 Water-based and pH balanced to respect your body's natural state
🤰 Pregnancy-friendly, latex-safe, and toy-friendly for worry-free fun
🚫 Free from nasties like sugar, gluten, alcohol, parabens, petroleum, silicone, sulfates, and glycerine
🐰 Cruelty-free and made with a ""less is more"" philosophy, using only six essential and safe ingredients like soothing Aloe Vera and natural preservatives.

OSKE understands that what you put on your body matters, especially in sensitive areas. That's why they've combined science and nature to create a lubricant that not only feels amazing but also supports your health.

Shop now: https://www.shop.thewellnessinitiative.co.za/product-category/brand/oske/

*Only available to retailers and practitioners. Not available to individuals for personal use.

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16/06/2025

🌿 Enjoy 10% Off Medicine 🌿

Explore our expanded Beyond Medicine range, now featuring:

* Miracle Hair
* Miracle Skin Balm
* Miracle Skin Booster
* Turritopsin
* Pashmine (7ml & 50ml)

Shop the range: https://www.shop.thewellnessinitiative.co.za/product-category/brand/beyond-medicine/

*Only available to retailers and practitioners. Not available to individuals for personal use. Valid from 1-30 June 2025. T&C's Apply.

09/06/2025

Thank you so much for the great feedback! We're genuinely happy to know you had a positive experience with our team, who are dedicated and well-supported to assist our clients - like you.

https://www.shop.thewellnessinitiative.co.za/

02/06/2025

Enjoy 15% Off Down to Earth Skincare Range for the month of June! 💆‍♀️

Fresh new look, same amazing results! The award-winning Down to Earth skincare now has a more modern, simple, and informative look.

While they are excited to launch their new packaging, they aim to avoid wastage and will be doing this by ensuring they first finish their existing packaging and gradually switch over to their new packaging, product by product. So if you receive your DTE favourites and they look a little different, that's why!

Shop the range: https://www.shop.thewellnessinitiative.co.za/product-category/brand/down-to-earth/

*Only available to retailers and practitioners. Not available to individuals for personal use. Valid from 1-30 June 2025. T&C's Apply.