Meg Faure

Meg is the best-selling author of the Baby Sense Series Books and an Occupational Therapist. As well as to offering training courses for parents.
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As a best-selling author in the field of child psychology, parenting and child development, she has written 8 parenting titles in the Sense Series Books. Meg is a mum of three, she has experienced just how different every baby can be and how this impacts all areas of parenting. She has rich experience working as an Occupational Therapist (OT) in various clinical settings including a pediatric reha

b facility in New York, in private practice, and a school for children with special needs. She founded and sold (2014) the product company Baby Sense and in 2020 launched the Parent Sense App – covering all aspects of development, feeding, sleep, and health with responsive routines for babies 0-12 months old. She is a sought-after presenter in the field of childcare and has given talks and courses globally on topics including toddler feeding; self-regulation; infant and toddler behaviour; infant sensory integration; management of infant sleep problems amongst others.

24/04/2026

You know enough. You know your baby. And yet you second guess yourself constantly.

That is not a you problem. That is a support problem. What the research has shown, clearly and consistently, is that a mother’s confidence is not built from within.

It is built by what surrounds her.

The people who notice her effort. The ones who say, out loud, you are doing this well. The partner who takes something off her plate. The friend who sits with her and does not offer advice, just presence.

When those things are missing, the consequences are not just emotional. They are clinical.

Feeling unsupported is one of the strongest risk factors for postnatal depression. Not a personality trait. Not a character flaw. A gap in support.

That means postnatal depression could be, in part, a preventable outcome. And prevention starts with how we show up for new mothers.

So this post is not just for mothers. It is for everyone around them.

Share this with another mum and let them know that you’re part of their village. 💕

20/04/2026

Your baby won’t let you put them down. You’re exhausted, touched out, and wondering if it will always be this way.

It won’t.

But first, let me tell you something important.
Your baby isn’t broken. They don’t need fixing. What they need is sensory support.

Every baby arrives with their own sensory personality, their own biological wiring, their own way of experiencing the world. That wiring shapes everything, how they sleep, how they settle and how much closeness they need to feel safe.

Parents who’ve had more than one baby know this in their bones. The same parents, the same home, the same love and two completely different little people with completely different needs. That’s not a parenting failure. That’s just the magic of individuality.

When you understand what your baby’s nervous system is actually asking for, everything shifts.

I’ve put together a free settling guide built around the sensory science behind your baby’s need for closeness, with practical tools for when you’re ready to try something new.

Comment SETTLE below and I’ll send it straight to your DMs. 💛

And if you’re happily nap-trapped and soaking up every moment? Good. Stay there. Enjoy every minute of it! This one is for the mums who want or need a different approach. We’re all different, have our own sensory needs and are individuals just like our babies…

Don’t forget to check out my book, Sleep Sense, if you’re looking to better understand your baby’s sleep needs. Downloadable on the .app (Link in Bio), in book stores and online (Takealot and Amazon).

18/04/2026

This isn’t just about screens. It’s about understanding your child’s developing brain and why the first few years matter more than most parents realise.

If you’ve ever wondered whether the TV is doing harm or how to set boundaries that actually stick, this free live webinar is for you.

We’ll cover:
🧠 What’s actually happening in your little one’s developing brain
📺 Why screens before age 2 are discouraged, and what to do instead
💤 How screen time affects sleep and behaviour
💪 How to build healthy, realistic habits that work for your real life

Tech & Tots: Navigating Screen Time
📅 22 April, 8pm SAST on Zoom

Come learn the science, ditch the guilt and leave feeling confident in your own home.

Register free 👉 https://parentsense.app/webinar-tech-and-tots/

Or comment WEBINAR and I’ll send you the link via DM to make it even easier to sign up!

17/04/2026

One of the questions I get asked most often is about screen time.

And I get it - because real life is busy.
Sometimes you just need to make dinner, finish something quickly, or keep your toddler occupied for a moment… and the TV goes on.

But then comes the question: am I doing the right thing?

As an Occupational Therapist, one of the most important things I want parents to understand is this:

The first few years of life are when your child’s brain is developing most rapidly - and it learns best through real-life interaction, movement, and connection, not passive screen time.

That doesn’t mean screens are “bad” - but how and when we use them really matters.

That’s exactly what I’ll be unpacking in my upcoming FREE webinar.

🌿 Tech & Tots: Navigating Screen Time

We’ll talk about:

What’s actually happening in your child’s brain
Why screen time before age 2 is discouraged
How screens impact sleep and behaviour
And how to set healthy, realistic habits from the start
🗓 22 April
⏰ 8 PM (SAST)
📍 Live on Zoom

👉 Join me here:
https://parentsense.app/webinar-tech-and-tots/

I’d love to help you feel more confident navigating this in your own home 💛

16/04/2026

Research into the microbiome of babies delivered via c-section shows that a child’s microbiome can be shaped in many more ways beyond delivery.

Did you bring one of your babies into this world via a c-section delivery?

13/04/2026

I know it doesn’t always feel that way. There are days when you lose your patience before 8am. Days when your baby won’t stop crying and you have no idea why. Days when you compare yourself to someone online who seems to have it all together, and you feel like you’re falling short.

Here’s what I want you to know, from 20 years of sitting with mums just like you: the very fact that you worry about doing it right means you are already doing it right.

Your baby doesn’t need you to be perfect. They need you to be present. They need your warmth, your voice, your arms.

They need the mum who shows up, even on the hard days. Even when you’re running on no sleep and cold coffee.

Perfectly imperfect is not a compromise. It is the most honest, most beautiful kind of love there is.

You are exactly the mum your baby needs. Not the one you imagine you should be. You.

Share this with a mum who needs to hear it today. 💛

11/04/2026

If you’ve ever handed your toddler a screen and immediately felt a wave of guilt, this one is for you.

You are not a bad parent. You are a parent living in the real world, where screens exist and life is demanding and some days survival looks like ten minutes of Bluey while you drink a hot cup of tea.

There are actual, evidence-based guidelines from the WHO and the American Academy of Pediatrics. Most parents have never seen them laid out simply. So I did that for you.

And there is one question worth asking beyond the minutes: what is my child not doing while the screen is on? If the answer is “connecting with me or playing,” shorten the session. If the answer is “whinging while I showered,” give yourself grace.

Swipe for the full guidelines, the research, the meltdown explanation, and a simple framework you can actually live with.

Comment SCREENS below and I will send you my Screen Time Guide straight to your DMs.

Download the .app | Use code 100TECHTOT for free access to my Tech and Tots course, where I go even deeper on the topic, and you can go through it at your own pace.

09/04/2026

You realised too late. They’re overtired. And now the settling feels impossible.

First, you’re not alone. This happens to every parent, and it does not mean your routine is broken.

Swipe through for exactly what to do right now, step by step.

Comment HELP below and I’ll send you the link to the sleep courses in the Parent Sense app, because sometimes you need more than a tip. You need a plan.

Use SLEEPSOS50 to get 50% off on the Sleep Sense course, valid until end of April.

07/04/2026

You gave your toddler twelve minutes of screen time while you made dinner. And now the guilt is creeping in.
I hear this every single week.

Here’s what’s true: new research did find a link between screen time and lower emotional and social development in toddlers. That matters, and I’m not going to pretend it doesn’t.

But here’s what the study couldn’t tell us. It only measured duration. Not what was on the screen. Not whether anyone was watching alongside them. Not whether it was a FaceTime call with granny or forty-five minutes of unsupervised autoplay.

Context changes everything.

The real question isn’t just how long. It’s: what is my child not doing while the screen is on?

I’ve unpacked the full study on Substack, what it actually found, what it couldn’t measure, and the practical reframe that gives you something far more useful than guilt.

Comment SCREENS below and I’ll send the link straight to your DMs. 💛

Share this with a mama who needs the full picture.

04/04/2026

If your baby is fighting sleep, there is a very good chance you are missing their wake window.

Not because you are not paying attention. Because almost nobody tells new parents this exists.

A wake window is simply how long your baby can comfortably stay awake between sleeps before overtiredness sets in. And once they are overtired, settling becomes so much harder.

Get it right, and everything changes. The naps, the night sleep, the settling.

Swipe through for every age from newborn to 18 months, all checked and verified.

Save this. You will come back to it every few weeks as your baby grows.

Comment SLEEP for your free wake window guide.

Or download the Parent Sense app for a full routine personalised to your baby’s exact age. Tap the link in bio.

01/04/2026

I know... It takes twice as long, and the flour on the floor is enough to give any parent a bit of a heart rate spike 🫠. But as an OT, I’m here to tell you: The mess is actually the goal.

When we involve our little ones in meal prep, we aren’t just making dinner; we are building a brave eater.

In the therapy world, we look at “steps to eating.” Before a child ever tastes a new food, they need to see it, smell it, and touch it.

The Sous Chef Secret:
By letting them wash the spinach or sprinkle the cheese, you are facilitating “pre-tasting”. Their brain is already “digesting” the sensory data of that vegetable before it even hits their plate. This builds Ownership, and a child is exponentially more likely to eat something they helped create.

Think of your kitchen as a “sensory gym”. That mess on the counter? That’s tactile processing at work, lowering the “threat level” of new foods and turning resistance into curiosity.

Start small: just 5 minutes of “helping” is a massive win for their development (and your sanity!)

🚀 COMMENT “KITCHEN” and I’ll send my list of age-appropriate kitchen tasks for toddlers (categorised by age so you don’t have to guess!) straight to your DMs!

📌 SAVE this post for the next time you’re tempted to banish them from the kitchen!

And remember .app creates weekly meal plans for your little one and automates shopping lists shopping lists, making your life so much easier! 📲

30/03/2026

I woke from an alarming dream this morning.

A dystopian world, where innovation and child development collide with horrific consequences.

I dreamt of a perfect AI toy caring for children ‘perfectly’ while providing none of what the developing brain actually needs.

Contrasted against the tired, imperfect, harassed mom who tries her best and feels like she fails her little one again and again.

The truth:

The messy, tired, imperfect, deeply human version of you - the one who shouts and repairs, who gets it wrong and comes back, who loves imperfectly and consistently - that version of you is exactly what your child’s brain is wiring itself around.

No AI can replicate that. No algorithm can replace it.

So before we hand the hardest, most sacred work of human development to a toy, however brilliant, however patient, however perfectly programmed - we must pause.

Because the perfect parent is not a future innovation.
It is you. Showing up. Imperfectly. Every day.

Read my full stubstack now. Link in Bio

https://open.substack.com/pub/megfaure/p/a-dream-a-train-and-a-warning-i-cant?r=1lkage&utm_medium=ios

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http://www.megfaure.com/

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Home of Baby Sense

The home of Baby Sense advice and support. This community is where you will find all the ‘Sense’ from Meg Faure’s books as well as her professional advice.

Meg is an Occupational Therapist with a special interest in babies and toddlers - specifically irritable infants; sleep problems, emotional engagement difficulties and fussy feeding. Her clinical practise is in Cape Town and she consults and speaks internationally too.

Passionate about parenting babies, Meg seeks to assist parents to nurture their baby’s emotional world in all her areas of work:

 Meg co-authored Baby Sense, Sleep Sense, Feeding Sense, The Baby Sense Secret and Pregnancy Sense. Her latest book, Weaning Sense was released in August 2017.