18/11/2025
We Decided to Put AI to the Test — Introducing The October Challenge
Everyone talks about how AI is reshaping work — so our team decided to stop theorising and actually live it.
We launched something we called The October Challenge:
a month-long commitment to intentionally use AI in our day-to-day work, not as a gimmick, but as a genuine extension of how we think, plan, and deliver.
The spirit of the challenge was simple:
✔️ Get curious.
✔️ Get uncomfortable.
✔️ Get better at using AI by actually using it.
We gave ourselves permission to experiment — to try things, break things, iterate, and explore where AI genuinely adds value.
No perfect prompts.
No polished workflows.
Just honest learning and a willingness to “eat our own dog food.”
And after a month of working this way… the insights were powerful.
Post coming next: Our biggest wins from The October Challenge — including the real productivity gains that surprised us all.
