IAB SA

IAB SA The Interactive Advertising Bureau of South Africa (IABSA) is dedicated to growing the online media & advertising industry in South Africa.

NEW COMMITTEE ALERTThe IAB SA Connected Commerce Committee has officially launched.This powerful new initiative, led by ...
07/10/2025

NEW COMMITTEE ALERT

The IAB SA Connected Commerce Committee has officially launched.

This powerful new initiative, led by Paula Hulley, Managing Director at Digitas & Publicis Africa Commerce Lead, will bring together leaders across media, retail, tech, and data to set the standard for the future of digital commerce in South Africa.

🔗 Nominations are now open, so If you’d like to shape the future of Connected Commerce or know someone who does, submit your nomination today.

Nominations close on Thursday, 9 October 2025, at 5 pm➡https://docs.google.com/forms/d/1CqA64NUxvKhmRIC8-0Ru2Hrv3ajklgn6NP4yS9CH7bI/viewform?edit_requested=true

Let’s build the future of commerce, together.

Gain actionable insights to ensure transparency and trust remain at the forefront of measurement innovation — only in ou...
24/09/2025

Gain actionable insights to ensure transparency and trust remain at the forefront of measurement innovation — only in our next IAB SA Insights webinar!

Rene Fowler, Head of Integrated Media Operations at Juno, joins our panel of speakers as they delve into the current models and methodologies of measurement shaping the digital marketing and media industry.

Save your seat for this not-to-be-missed episode on Thursday, 25 September at 11 am ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

Actionable takeaways to strengthen trust in the digital ecosystemJoin our panellists on Thursday, 25 September at 11 am ...
23/09/2025

Actionable takeaways to strengthen trust in the digital ecosystem

Join our panellists on Thursday, 25 September at 11 am for our next Insights episode, ‘Trust is Measured: Elevating Transparency in the Metrics That Matter’.

News24 Publisher Jerusha Raath, Google Data & Measurement Lead (LCS) for Sub-Saharan Africa Hayden Goldberg and Unilever Category Media Lead Luzuko Tena discuss future-proofing measurement, transparency and media effectiveness.

Don’t miss this informative episode — register today➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

Fresh insights → evolving measurement strategiesOresti Patricios, CEO at Ornico, joins us on Thursday, 25 September at ...
23/09/2025

Fresh insights → evolving measurement strategies

Oresti Patricios, CEO at Ornico, joins us on Thursday, 25 September at 11 am for our next Insights episode, where he delves into the current models and methodologies of measurement, and the challenges that hinder clarity and accountability.

Unlock the innovation of measurement, register today➡https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

Trust is Measured — and it’s shaping the future of digital.In today’s landscape, trust is the ultimate currency. Join us...
22/09/2025

Trust is Measured — and it’s shaping the future of digital.

In today’s landscape, trust is the ultimate currency. Join us on Thursday, 25 September at 11 am for our next IAB SA Insights episode as we unpack how transparency in measurement drives sustainable growth and accountability.

🎙️ Moderated by Danilo Acquisto, Co-Founder & CEO at Special Effects Media South Africa, our speakers include:

→ Oresti Patricios, CEO at Ornico
→ Jerusha Raath, Publisher at News24
→ Hayden Goldberg, Data & Measurement Lead (LCS) for Sub-Saharan Africa at Google
→ Luzuko Tena, Category Media Lead at Unilever
→ Rene Fowler, Head of Integrated Media Operations at Juno

Secure your seat today ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

15/09/2025

That’s a wrap on the 2025 Bookmark Awards! ✨

It’s hard to believe it’s already been a month since we gathered to celebrate the very best of in South Africa. A huge thank you to everyone who made this year’s celebration of possible — from every entrant and our incredible winners to the judges and our valued partners.

👏 Special thanks to Rainmaker Media, DStv Media Sales, Everlytic, The South African Breweries, Google South Africa, VodaMedia, Tractor Outdoor, Media24, Eskimi and our PR Partner Burson for helping us bring the night to life.

This year, we didn’t just celebrate campaigns — we celebrated the creativity, innovation, and brilliance shaping the future of digital in South Africa. 💫 We also introduced Bookmarks Rankings — a definitive look at who’s leading the digital game in South Africa.

Don't forget to update your rankings via the link, as time is running out: https://entry.thebookmarks.co.za/Entry.aspx?link=site_logout

Until next year, keep pushing boundaries and raising the benchmark! 🏆




Measuring What Matters in a Privacy-First FutureDiscover how to navigate the cookieless future and what brands should do...
10/09/2025

Measuring What Matters in a Privacy-First Future

Discover how to navigate the cookieless future and what brands should do now with Oti Ukubeyinje, Consumer Data Lead​ at Diageo.

Join Oti online on Thursday, 11 September at 11 am for our next Insights episode, ‘From Insight to Impact: How Brands Can Lead with First-Party Data in the New Creative Economy.’

Register today➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

How first-party data is the secret sauce fueling creativity and innovationTanya Field, Chief Product Officer and Co-foun...
08/09/2025

How first-party data is the secret sauce fueling creativity and innovation

Tanya Field, Chief Product Officer and Co-founder at Novatiq, joins us on Thursday, 11 September at 11 am for our next Insights episode, where she discusses how first-party data is now powering bold ideas and fresh innovations while building consumer trust through ethical data practices and value exchange.

Unlock your creative potential, register today➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

From Insight to Impact: How Brands Can Lead with First-Party Data in the New Creative EconomyJoin us on Thursday, 11 Sep...
05/09/2025

From Insight to Impact: How Brands Can Lead with First-Party Data in the New Creative Economy

Join us on Thursday, 11 September at 11 am for our next IAB SA Insights episode, where we explore how marketers can develop data strategies that not only comply with evolving privacy standards but also unlock creative potential and strengthen customer relationships.

🎙️ Moderated by Danilo Acquisto, Co-Founder & CEO: Special Effects Media South Africa, our speakers include:

→ Tanya Field, Chief Product Officer and Co-founder at Novatiq
→ Tanja De Korte, Managing Director at Rainmaker Media ​
→ Oti Ukubeyinje, Consumer Data Lead​ at Diageo

Secure your seat today ➡ https://us02web.zoom.us/webinar/register/WN_xT-7MBDNS_uZWs0MV7Mz3A

The IAB’s Branded Entertainment and Content Marketing committee needs your input. With your help, we aim to shed light o...
03/09/2025

The IAB’s Branded Entertainment and Content Marketing committee needs your input. With your help, we aim to shed light on:

💡How brands, publishers, and marketers integrate branded content
💡The key metrics and KPIs for success
💡The high-impact content formats
💡Emerging trends and budget priorities

Take our survey today and you could stand a chance to win 1 of 10 R500 Takealot vouchers! Click the link now: https://docs.google.com/forms/d/e/1FAIpQLSdJgQx9E9avrgtq_IvvzscnOovN9YfQ75WyWq5T9pe24gI3PQ/viewform

We are saddened by the sudden passing of our past IAB SA Chairperson, Haydn Townsend. Haydn’s unwavering dedication and ...
02/09/2025

We are saddened by the sudden passing of our past IAB SA Chairperson, Haydn Townsend. Haydn’s unwavering dedication and commitment to digital excellence has left an indelible mark on the South African digital marketing community and landscape.

His vision and leadership will continue to inspire us all. As we mourn his loss, we extend our heartfelt condolences to his family and friends🤍 May his legacy guide us in our pursuit of digital progress.

Rest in peace 🕊️

Update your Bookmark Rankings 📊This year, we're introducing the Bookmark Rankings 🤩 — a definitive look at who’s leading...
01/09/2025

Update your Bookmark Rankings 📊

This year, we're introducing the Bookmark Rankings 🤩 — a definitive look at who’s leading the digital game in South Africa.

From top-performing agencies to standout brands, these rankings will spotlight consistent digital excellence across the industry. Your rankings will be determined from points scored in the 2025 Bookmark Awards.

📅 Update your credits via the Loeries Entry Portal before 19 September 2025: https://entry.thebookmarks.co.za/Entry.aspx?link=site_logout




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Tuesday 08:00 - 17:00
Wednesday 08:00 - 17:00
Thursday 08:00 - 17:00
Friday 08:00 - 17:00

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+2710 900 3338

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