Cuddles & Co Doula Services

Cuddles & Co Doula Services A doulas primary job is to assist a woman to have the best possible birth experience, as she defines What’s a doula?

The word “doula” comes from the ancient Greek meaning “a woman who serves” and is now used to refer to a trained and experienced professional who provides continuous physical, emotional and informational support to the mother before, during and just after birth; or who provides emotional and practical support during the postpartum period. Studies have shown that when doulas attend birth, labors are shorter with fewer complications, babies are healthier and they breastfeed more easily. A Birth Doula

Recognizes birth as a key experience the mother will remember all her life
Understands the physiology of birth and the emotional needs of a woman in labor
Assists the woman in preparing for and carrying out her plans for birth
Stays with the woman throughout the labor
Provides emotional support, physical comfort measures and an objective viewpoint, as well as helping the woman get the information she needs to make informed decision
Facilitates communication between the laboring woman, her partner and her clinical care providers
Perceives her role as nurturing and protecting the woman’s memory of the birth experience
Allows the woman’s partner to participate at his/her comfort level
Why use a doula? Women have complex needs during childbirth and the weeks that follow. In addition to medical care and the love and companionship provided by their partners, women need consistent, continuous reassurance, comfort, encouragement and respect. They need individualized care based on their circumstances and preferences. Doulas are educated and experienced in childbirth and the postpartum period. We are prepared to provide physical (non-medical), emotional and informational support to women and their partners during labor and birth, as well as to families in the weeks following childbirth. We offer a loving touch, positioning and comfort measures that make childbearing women and families feel nurtured and cared for. Numerous clinical studies have found that a doula’s presence at birth

* tends to result in shorter labors with fewer complications
* reduces negative feelings about one’s childbirth experience
* reduces the need for pitocin (a labor-inducing drug), forceps or vacuum extraction and cesareans
* reduces the mother’s request for pain medication and/or epidurals

Research shows parents who receive support can:

* Feel more secure and cared for
* Are more successful in adapting to new family dynamics
* Have greater success with breastfeeding
* Have greater self-confidence
* Have less postpartum depression

It’s here! The Genesis Clinic Women's Health & Beautiful Birth website is Live! 🩷💙
15/09/2025

It’s here! The Genesis Clinic Women's Health & Beautiful Birth website is Live! 🩷💙

Our Website Is LIVE!✨🌀

The wait is over! Today is launch day and our 🌀𝗚𝗲𝗻𝗲𝘀𝗶𝘀 𝗖𝗹𝗶𝗻𝗶𝗰 𝗪𝗼𝗺𝗲𝗻'𝘀 𝗛𝗲𝗮𝗹𝘁𝗵 & 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗕𝗶𝗿𝘁𝗵 website is officially ready for you. It's designed to answer your questions, empower your choices, and give you peace of mind as you prepare for one of the most profound moments of your life.

Explore everything Genesis Clinic has to offer, from choosing your Independent midwife to receiving individualised antenatal care and experiencing an empowering birth in our beautiful clinic.

Get ready to plan with confidence, with clear details on:

🌀 Your Care, Our Philosophy: An in-depth look at our holistic, woman-centred approach to birth.
🌀 The Genesis Experience: A sneak peek into what your labour and delivery will look like in our tranquil space.
🌀 Booking & Fees: All the essential information you need to begin your journey with us.

This is your story. Your journey begins here.
www.genesis-clinic.co.za

Please share and spread the word - tag a friend who's beginning her pregnancy journey or share this with a friend!

15th November!!!!! Whooooo hooooooooo!I can’t wait to support my clients here !!!
26/08/2025

15th November!!!!! Whooooo hooooooooo!

I can’t wait to support my clients here !!!

So beautiful 🩷🩵
23/08/2025

So beautiful 🩷🩵

Eeeeekkkk I can’t wait to be back here 🩷🩷🩷
23/08/2025

Eeeeekkkk I can’t wait to be back here 🩷🩷🩷

This first-time mama was absolutely unbelievable! 🌸 She trusted her body, trusted the process, and laboured through thos...
19/08/2025

This first-time mama was absolutely unbelievable! 🌸 She trusted her body, trusted the process, and laboured through those early stages beautifully at home. By the time we arrived at Linkwood, she was already so close to active labour and from 4 to 10 in just under 4 hours!

Congratulations, Mama and Daddy! 🥹✨ I can’t wait to be back soon for those newborn cuddles. 💕

I can’t wait to walk through these doors again 💖💖💖💖
19/08/2025

I can’t wait to walk through these doors again 💖💖💖💖

𝗗𝗼𝘂𝗹𝗮 𝗦𝘂𝗽𝗽𝗼𝗿𝘁: 𝗬𝗼𝘂𝗿 𝗕𝗶𝗿𝘁𝗵, 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗯𝘆 𝗘𝘃𝗶𝗱𝗲𝗻𝗰𝗲 🤰🏽

At Genesis Clinic, we believe in empowering expectant parents with knowledge, especially when it comes to building your ideal birth team. We educate families on the proven benefits of having a doula as part of their support system.

𝗪𝗵𝘆 𝗶𝘀 𝗮 𝗗𝗼𝘂𝗹𝗮 𝘀𝗼 𝗶𝗺𝗽𝗮𝗰𝘁𝗳𝘂𝗹?

𝘛𝘩𝘦 𝘦𝘷𝘪𝘥𝘦𝘯𝘤𝘦 𝘴𝘱𝘦𝘢𝘬𝘴 𝘧𝘰𝘳 𝘪𝘵𝘴𝘦𝘭𝘧:
➡️ 39% lower chance of a C-section
➡️ 31% lower chance of reporting dissatisfaction with the birth experience
➡️ 15% higher likelihood of a spontaneous vaginal birth

𝘋𝘰𝘶𝘭𝘢𝘴 𝘱𝘳𝘰𝘷𝘪𝘥𝘦 𝘵𝘩𝘦 𝘵𝘩𝘳𝘦𝘦 𝘱𝘪𝘭𝘭𝘢𝘳𝘴 𝘰𝘧 𝘭𝘢𝘣𝘰𝘶𝘳 𝘴𝘶𝘱𝘱𝘰𝘳𝘵:
➡️ Physical support: Comfort measures, positioning, massage.
➡️ Emotional support: Encouragement, reassurance, presence.
➡️ Informational support: Evidence-based guidance, helping you make informed choices.

Doulas are trained and experienced in childbirth, offering incredible non-medical assistance. While your midwife manages the medical aspects, a Doula's keen eye and intuition help them provide precisely what you need during labour's most intense moments.

We highly recommend speaking with your midwife for a list of trusted Doulas they've worked with. Connecting with your Doula and feeling that vital sense of trust and comfort is key, as they will be by your side during one of the most intimate and vulnerable times in your life.

Have you considered adding a Doula to your birth team, or if you have used a Doula, please tag her below!

Just stepped out of an incredible birth and straight into supporting another amazing first-time mum and dad! 💫Welcome to...
29/07/2025

Just stepped out of an incredible birth and straight into supporting another amazing first-time mum and dad! 💫

Welcome to the world, beautiful 3.6kg sweetheart — you are so loved already! 💙

Mom and Dad, you’ve done so well. I’m beyond proud of you both.

It’s been a 20-hour day for this doula, and I can’t wait to cuddle these little humans soon! 🥹✨

At 12:30am, this amazing mama called to say her waters had broken and off we went to the hospital. After a couple of br...
29/07/2025

At 12:30am, this amazing mama called to say her waters had broken and off we went to the hospital. After a couple of brisk (-1°C!) walks under the stars, labour found its rhythm fast.

She went from 4cm to fully dilated in just one hour and her second precious little one arrived in the most calm, powerful way 💛

She was unbelievable. So calm. So focused.

Because this baby makes it six that I’ve welcomed into the world for this one family
✨ One sibling has had three 🩵
✨ Another just had had their first 5 months ago
✨ And now this mama, who I’ve been lucky enough to support for both of her beautiful births

Three siblings, their awesome spouses, and six beautiful babies , a family I’ll carry in my heart forever 🩵VH🩵

Adore you child! Be prepared for cuddles !!!!

This doula heart is full! 💛Congratulations, Mom and Dad — your patience, love, and strength brought this beautiful littl...
20/07/2025

This doula heart is full! 💛

Congratulations, Mom and Dad — your patience, love, and strength brought this beautiful little soul into the world today.

After a gentle induction that began yesterday, your sweet baby decided today was the day. At 12:00pm things began to shift, and just three hours later, your little cherub was in your arms.

What a powerful, beautiful birth. It was such an honour to witness. Welcome to the world, little one ✨

Another life coming soon! Can’t wait to meet you 🥰
20/07/2025

Another life coming soon! Can’t wait to meet you 🥰

🌸 This Doula Kat’s heart is so full! 🌸What an absolute privilege to support a strong, beautiful first-time mama who trus...
17/07/2025

🌸 This Doula Kat’s heart is so full! 🌸

What an absolute privilege to support a strong, beautiful first-time mama who trusted her body and brought her baby earthside with the most empowering natural birth.

Almost 4kg of pure gorgeousness – born in calm, strength, and love. 💫

I am beyond proud of you, mama. You did it!
Wishing you the gentlest, happiest 4th trimester. I’ll see you soon for those big-time doula cuddles. 💕

Happy International Midwives’ Day!This year’s theme, “Midwives: Critical in Every Crisis,” couldn’t be more fitting.As a...
05/05/2025

Happy International Midwives’ Day!
This year’s theme, “Midwives: Critical in Every Crisis,” couldn’t be more fitting.

As a doula, I have the privilege of witnessing the strength, skill, and calm that midwives bring to the birth space — not just in the easy moments, but especially in the challenging ones.

To the midwives who hold the line when things get intense.
Who bring wisdom, care, and steady hands.
Who stay present when others rush.
Who protect physiological birth, but know when to act.
You are the heartbeat of safe, compassionate care — and I’m so grateful to walk alongside you.

Thank you, midwives — for showing up, staying grounded, and doing what you do with such grace.

Also… must remember to take photos with all the midwives I work with 🤦‍♀️

With love and respect,
Doula Kat
Cuddles & Co Doula Services

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Benoni
Johannesburg
1501

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