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Monday 09:00 - 17:00 Tuesday 08:00 - 16:00 Wednesday 09:00 - 17:00 Thursday 08:00 - 16:00 Friday 09:00 - 17:00

Metalab

We bring cool vibes to your fitness journey with epic premium supplements, exclusive gym and premium coaching! METALAB was founded in 2016.
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Since then we have built a strong reputation as being the leaders in metabolic therapy helping you transform your wellness and body. We have since launched successful digital programs, an international stand ultra premium supplement range and gourmet food kitchen that prepares and delivers meals nationwide. All our products and services are developed in house and we are fully committed to bringing the highest quality services and products to the public. Join the METALAB family and see the difference for yourself!

05/12/2025

A LIFETIME supply of METALAB.
Fam… I’ve been SO excited to share this one with you.

Today, one of YOU will become the very first person to ever receive the METALAB FAM PASS! Something we plan to continue every year from here on out. This will be a real piece of METALAB history! ❤️

So what does the METALAB FAM PASS actually mean?

👉 A lifetime supply of METALAB.
Yes you read that correctly… for the rest of your life, you’ll be able to choose one METALAB product every single month.

👉 Early access to new product drops.
You’ll get to try things before the world even knows they exist.

👉 A seat inside the brand.
Product development, behind-the-scenes experiences, shaping flavours, shaping ideas, helping guide the future of METALAB with us.

👉 A permanent place on the METALAB Wall of Fam.
Your name, your story, your mark… preserved forever as one of the people who helped move this category forward with us!

I cannot tell you how excited I am to officially launch this tradition and hand out the very first METALAB FAM PASS to one of you.

To enter today’s giveaway:
👉 Simply tell us what made you choose METALAB, and why you’ve stayed with us?

I cannot wait to read your stories on this one, because you are the reason this brand exists, and this giveaway is all about honouring that.

The winner will be announced next week so that everyone gets enough time to enter and connect.

There will be a couple of light Ts & Cs for the winner (nothing hectic) just because you’ll technically become part of the brand. 😉 But I will personally run you through these!

Good luck fam… and thank you, truly.
YOU ARE THE BRAND. 🤍

03/12/2025

I am sooooo excited for today’s giveaway, fam!
As many of you know, this year we launched our biggest national collaboration ever with Checkers… and honestly, that rollout would never have been possible without all of YOU. 💛

Your support, your belief, your constant energy, that’s what opened the door for us.
So today is our chance to give back in a way that truly honours that.

Thats why today, we’re giving ONE fam member a R2,000 Checkers voucher every single month for an entire YEAR!! That’s R24,000 in total.
You’ll receive a fresh voucher digitally each month, straight to your phone.

You can use the vouchers as you go to lighten the load… or save them up and do one massive Checkers shopping spree at the end of the year.
Groceries, household items, toys, METALAB protein 😉… or even buying food for charities, it’s 100% up to you and the Checkers store is your oyster for the next year!

So to enter today’s giveaway simply:
👉 Comment below and share what winning something like this would mean for you and/or your family, and what you think you’d use it for?

I can’t wait to engage with you guys, read through your comments and announce the winner tomorrow of this massive giveaway!
Thank you for making moments like this possible, you guys truly are the reason we can give back in such a meaningful way.

Good luck fam… and as always, YOU ARE THE BRAND. 🤍

01/12/2025

I’m so excited to kick off METALAB Week 2025 with you, fam! 😮‍💨

Last year, we ended the week and main prize with a one-year supply giveaway… and the impact of the week and that moment specifically stayed with me all year. So this year, I wanted to start with it! And we’re going even bigger! 🎁🫣

We’re giving away a full year’s supply of METALAB (any 12 products) to THREE OF YOU! 🤩

Because the more we grow, the more I want to give back to you guys the people who’ve grown with us.

Just like last year, I’ll personally be going through every single comment, reading your stories, and handpicking the winners myself. I genuinely love this part so much, connecting with you guys and seeing how METALAB fits into your daily life.

So, to enter today’s giveaway:

👉 Simply Comment below with the one METALAB product you cannot live without and tell me why? That’s it.

I can’t wait to read through the comments, engage with you guys and announce the winners tomorrow.

Good luck fam… and as always, YOU ARE THE BRAND. 🤍

28/11/2025

Thanks to every single one of YOU, METALAB has grown so much over the past year, and that means our ability to give back has grown with it too. 🚀

You are the reason we do what we do. Without your support, your belief, and your energy, there would be no METALAB. And that’s why this week means so much to me.

METALAB Week is our chance to pause, reflect on this incredible community we’ve built together, and dedicate an entire week to giving back and showing appreciation to each and every one of you. A week that’s not about selling, but about celebrating the fam that has built this brand.

We’ll be doing three MAJOR giveaways across the week on Monday, Wednesday and Friday, all as our way of saying thank you. 🎁

At the heart of METALAB has always been a bigger mission, to reshape this category, to raise the standard, and to build something more honest, more human, and more trusted. And every single one of you is part of that journey with us.

As I always say… YOU ARE THE BRAND.
And next week is all about you.

Can’t wait to share what we’ve lined up for METALAB week 2025.

See you Monday, fam ❤️

19/11/2025

Fam, we restocked one of your all time favourites this morning! BRIDGE strawberry milk! 🍓🥛

But it is even better than before! As you know, we do not ever use any artificial colourants in any of our products, and we really wanted to not only get some pink vibes into this shake but also improve the overall experience, because you guys deserve nothing but the best from us! 🥹❤️

So we revised the entire formula and have added REAL freeze dried strawberry powder to not only give that dreamy pink hue, but to also give a more natural falvour profile with all the real food benefits of strawberries as well! 🍓🥤

We cannot wait for you to get this fave back into your pantry rotation fam!

Happy Sippin’

29/10/2025

Mango Sorbet is back for the summer, fam! 🥭☀️

We couldn’t leave you hanging and roll into a South African summer without this one in your stash!

BRIDGE Mango Sorbet isn’t just the perfect summer whey protein, it’s a South African summer in a scoop! Made with REAL mango powder and freeze-dried mango pieces for a natural, juicy flavour with REAL fruit goodness and benefits!

We can’t wait to cheers to summer with the fam on this one! 🧃💛

This is a summer limited edition, so shop now to secure your summer stash!

Exclusive to our website! Happy Sippin’ fam

17/10/2025

Hey fam, Jake here again with another essay 💌

This one feels unreal to finally say out loud, but…

METALAB x CHECKERS is officially happening. 💚🩵 Starting this Monday, 20 October, we’re launching nationwide in over 100 premium stores and on 🛒🇿🇦

We started METALAB to change what protein stands for and to make it something everyone could be proud to have in their home and pantry and now landing in South Africa’s biggest pantry, Checkers!

To celebrate, we created something special! A brand-new Vanilla Milk flavour, available only at Checkers. It’s our best-selling Vanilla Bean, reimagined to be creamier, smoother! Because if we were taking it to the whole country, we had to make sure the METALAB staple was perfect. 🥛✨

And for the first time ever!! Exclusive to Checkers, we’re launching 300g tubs! How cute?! Perfect for trying new flavours, mixing up your daily routine, or building your own protein pantry at home with variety instead of one big tub. 🤩

Phase one line-up rundown:

BRIDGE 900g: Vanilla Milk / Chocolate Milk / Caramel Cinnamon Crunch

BRIDGE 300g: Vanilla Milk / Chocolate Milk / Banana Toffee / Salted Caramel / Bubble Tea

VEGAN 900g: Cocoa Chocolate

And because growth means more consumption, we’re stepping up to balance it. 🌱 Together with Greenpop, we’ll be planting even more trees to offset our growth and give back to the planet that sustains us. But our impact won’t stop there, as we grow and reshape this landscape, everyone must grow with us. We’ll be expanding our community give-back initiatives, supporting YOU our fam, and helping local causes in need. 🌍💚

This is just phase one and so much more is coming! New formats, new categories, and epic high-protein innovations that will reshape this industry forever.

Thank you for believing in us from the start, fam. 💜 This is for us, the outsiders, and those daring to be different.

Much love,

Jake & The METALAB Fam 💌

16/10/2025

Hey fam, Jake here, so stoked about our new collab!💚🏍️💨

This new collab means a ton. Not just for us, but for everyone who’s been part of the journey. YOU guys!
From day one, METALAB has stood for something simple: META means ever-evolving, and LAB means collaboration. That’s who we are. A family that’s always growing, always creating, and always building something better together! 🫶

We started this brand because we didn’t fit into what the industry looked like, we were outsiders. But we never wanted to fit in; we wanted to create a new home. For anyone who’s ever felt left out, this one’s for you, because we’ve felt that too. So, we decided to reshape it and make it more human, more creative and more connected. To turn protein from a niche into something every household could be proud to have in their pantry.

And now, this is the next evolution, and it is the biggest protein collab South Africa has ever seen! It’s a collaboration not just between two brands, but with you and the entire country! and soon, you’ll find us right where your everyday essentials already live. 🛒✨

So, when you pick up a METALAB product, you’re not just buying protein, you’re standing up for the outsiders, for progress, for creativity and for doing things differently.

This one’s for YOU, our fam, and for those yet to join it. And because every new chapter deserves a celebration… 🎉

As with all new announcements, Drop your guesses in the comments below…. who do you think we’re teaming up with this time? To kick off this EPIC collab, two of you will win a mystery METALAB hamper worth over R5,000. 👀💚🩵

We cannot wait to officially announce this tomorrow!

Much love,

Jake & The METALAB Fam 💌

And always remember, YOU ARE THE BRAND!

09/10/2025

✨ JUCY IS BACK, FAM!! ✨
Just in time for those South African summertime sips! ☀️💦

Secure your stash now and get your pantry stocked with METALAB JUCY clear protein refreshment. 🍑🥤

A quick note form us 👇

JUCY fam, we know that this one was out of stock for a few months and as always, we want to be fully transparent with you guys!

As you know, we are always evolving and pushing the boundaries for you guys, and when it comes to our clear protein we innovated with the best clear protein the world has to offer.

Pure BLG protein! And when we partner with a supplier to help us innovate and create the best, we commit to them and the standards they uphold. So if they experience shortages then we experience shortages.

We would rather be out of stock then settle for inferior inredients and products. We are not in this to sell as many tubs as possible, we are here to ensure we give YOU the absolute best with every single scoop, no ifs or buts!

So, thank you for your patience fam, YOU ARE THE BRAND, and we will never do anything but the best for YOU! ♥️

It’s time to get JUCY again!!!!

Happy Sippin’

23/09/2025

The new dawn rises this Friday fam! All new METALAB Truly Grass Fed pure whey protein isolate will drop this Friday at 9am sharp! 🐎🌅

So buckle those boots and get ready to lasso bright and early! We’ll catch you at dawn and cannot wait for this new METALAB isolate era with you all! 🤠

Happy sippin

19/09/2025

ISO-BRIDGE fam, we’ve been quiet..... And you noticed (We’ve seen all them DMs)

Since inception, ISO-BRIDGE has riden beside us all, the pure, premium whey protein isolate we all grew to love. But lately? It’s been off the shelves... And we know there has been some uncertainty, but just know, we would never do you dirty like that!

So, here’s the truth: sometimes the trail runs dry... Supply headaches, rising costs… the old way just wasn’t built to last. And when the dust settled, we had two choices: keep patching up the past, or saddle up and chase the future.

You know us. We chose the ride. 🤠

So here we are, right beside you, our fam, standing at the edge of a brand-new protein era for our ISO-BRIDGE fam. One that’s better than ever and made for YOU.

This is bigger than just filling the ISO-BRIDGE gap. This is us raising the stakes and instead of giving in, we’re going ALL IN for all of you guys!

So, ISO-BRIDGE fam, drop a comment below (a “howdy,” an emoji, a confession of how much you miss your daily ISO-BRIDGE scoop 🤭, anything really), and we will pick three of you to get to taste the future of METALAB isolate before it officially rides in!

The sun’s setting on the old. The new dawn rides on Monday fam. 🌅🐎

Thanks for allowing us to keep pushing boundaries!

Happy Sippin’

23/07/2025

“MUSE”

An old love, and a new flame. 🔥

Think you know what we’re dropping next fam??? Pop your guesses in the comments below and stand to win it when it drops! PS; there are two products 😉

Stoked to bring these to YOU fam!
YOU ARE THE BRAND and we will never slow down for YOU! 🤩⚡️

Happy Guessin’

Address

70 Melville Road Illovo
Johannesburg
2090

Opening Hours

Monday	09:00 - 17:00
Tuesday	08:00 - 16:00
Wednesday	09:00 - 17:00
Thursday	08:00 - 16:00
Friday	09:00 - 17:00

Website

https://www.metalabsupps.com/

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Our Story

We are a fitness company that wants to make you better! METALAB is a premium fitness experience that gives you everything you need to succeed in one place! Coaching, programs, supplements, foods and soon our very own training facility.

Our goal is to help you change your life through health and fitness with our specific METALAB products and services. We are constantly pushing the boundaries to ensure that we stay at the forefront of industry science and trends to ensure the best products and services are available to you at METALAB.

Join the family and see the difference for yourself.