What are the opening hours?

Monday 09:00 - 17:00 Tuesday 09:00 - 17:00 Wednesday 09:00 - 17:00 Thursday 09:00 - 17:00 Friday 09:00 - 17:00

Modern Optical Africa

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South Africa
Honeydew Ext 5
Modern Optical Africa

Trusted frame supplier for independent optometrists in South Africa. 4000+ models. Long-term stock. Zero risk exchanges.

26/03/2026

Many children struggle at school for one simple reason:

They cannot see clearly.

EyeCare 4 Kids helps provide eye tests, lenses and frames to less-fortunate children across South Africa.

Because clear vision can change a child’s future.

If your practice would like to join the program, send me a message.

Let’s help more young eyes see the world clearly.

25/03/2026

Many practices split their suppliers.

Frames from one company.
Lenses from another lab.

It seems flexible.

But in practice, it can create friction:

• Multiple ordering systems
• Communication delays
• Responsibility confusion when issues arise
• Longer turnaround times

I’ve seen practices simplify this by aligning their frame supplier with their lab support.

When frames and lenses work together:

• Orders are simpler
• Packages become easier
• Problems get solved faster
• Staff confidence improves

More suppliers doesn’t always mean more control.
Sometimes it just adds complexity.

If you’re curious how frame + lens packages can simplify things inside your practice, I’d be happy to discuss you how we structure it.

24/03/2026

Our new Top Seller in South Africa! - Testify Crystal Blue

Optometrists!

💠Are you tired of getting discontinued frames from your suppliers? 🤔

💠All at high costs and little to no warranty? 👀

💠While you can't do a one-on-one frame exchange?😶

💠And have to take certain amount of frames each month or year? 🧐

At Modern Optical & HLM we do things different.

We:

Guarantee 5 year stock availability on all frames

Offer a 1-2 year warranty on all frames

Offer a 15-20% discount for account holders & COD accounts

Frames and lenses packages

All without any minimum quantity orders!

And the best part?

You can exchange any frame that doesn't move in the practice for any frame is the same group.

Whether the frame was on the shelfs for 2 weeks or 365 days. We make sure that your practice never sits with outdated stock that doesn't move.

Ready to try some of our best sellers in your practice?

Contact us today for an appointment

Call: 071 799 0429
Email: bobby@modernoptical.com

24/03/2026

Here's why owning your frame models increases your pricing control.

Most patients don’t realise something important.

Many frame models are sold in multiple practices.

That means a patient can walk out of your store…
Google the model…
And find the same frame somewhere else.

Sometimes cheaper.

That immediately removes your pricing control.

Practices that stock exclusive or controlled models avoid this problem.

Because when the frame can’t easily be compared:

• The focus shifts to fit and service
• Staff feel more confident presenting it
• Patients make decisions in-store
• Price comparisons drop dramatically

This doesn’t mean removing affordable options.

It means structuring your frame selection so that you control the conversation — not Google.

If you’re curious how controlled frame ranges can support pricing stability inside your practice, I’d be happy to discuss how we structure it.

03/02/2026

04/06/2025

Address

25 Louis Friedman Street, Unit 16 Factoria Industrial Park
Honeydew Ext 5
1739

Opening Hours

Monday	09:00 - 17:00
Tuesday	09:00 - 17:00
Wednesday	09:00 - 17:00
Thursday	09:00 - 17:00
Friday	09:00 - 17:00

Telephone

+27827885052

Website

http://www.modernoptical.com/

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