Flourish

17/08/2025

Curious about our pregnancy classes?
Our virtual and in-person classes are not just about learning how to take care of yourself and your baby. Our classes are also about building your new mom tribe. New moms like South African actress Zikhona Sodlaka have loved the experience. Take a look.

Sign up for pregnancy classes by sending a WhatsApp to 060 073 3333

In just a few clicks, you can give your child the best start to life. Expectant moms, start your journey to growing greatness by joining Flourish antenatal c...

14/08/2025

Did you know that Flourish has more than 100 trained and licensed hosts?

Each host completes extensive training to lead antenatal and postnatal classes in their communities. These dedicated women are committed to the mission of ensuring that children thrive and receive the best possible start in life during their first 1000 days.

Sign up for our antenatal or postnatal classes today by sending a WhatsApp to 060 073 3333

07/08/2025

Today marks the final day of World Breastfeeding Week - but the work of supporting mothers continues.

When mothers are truly supported, breastfeeding flourishes. And the evidence is clear:
-In households visited by Grow Great-trained government community health workers, over 80% of mothers practise exclusive breastfeeding
-Among pregnant women attending our Flourish antenatal classes, more than 90% plan to breastfeed

Support works. We’ve seen it in homes, clinics and communities across South Africa.

But right now, our national exclusive breastfeeding rate sits at just 26%. That’s a gap we can close, and fast, with the right tools in place. Grow Great has a proven, scalable solution ready for uptake by the National Department of Health. Let’s work together to bring the national rate above 80%, where it belongs. It’s possible, and it’s already happening in the communities we serve.

In this new Daily Maverick article, our Executive Director Dr Edzani Mphaphuli makes the case: Supporting mothers to breastfeed is not only the right thing to do - it’s the smartest investment we can make for child health and development.
Read more here: https://lnkd.in/d3pgHnbq

07/08/2025

06/08/2025

"In the beginning I thought breastfeeding would be painful" says Nombulelo. Even though she experienced some challenges with breastfeeding she also discovered it was a great way to bond with her little one.

What did you think would be like for you?

04/08/2025

Only 22% of babies in South Africa are exclusively breastfed in the first six months of life. That’s a sobering statistic when we know just how powerful breastfeeding is in giving children the best start - a foundation for good nutrition, strong immune systems, and lifelong health.
We’re still far from the global target of 70% according to UNICEF South Africa, but this is not the time to lose hope. It’s a call to action. To walk alongside mothers. To build supportive communities. To break the silence around the barriers that make breastfeeding difficult, especially in underserved areas. And to keep advocating for policies and practices that make breastfeeding not just possible, but easier and more sustainable.
With this , we’re reminded that breastfeeding is not just a personal choice, it’s a public priority. Together, we can create a South Africa where every baby thrives, and every mother feels empowered.
Let’s keep going because when we support moms, we grow greatness.

01/08/2025

It's

Breastfeeding is one of the most powerful ways to help your baby grow strong in the first 1,000 days. It’s more than just food, it’s protection from illness, a bond that builds confidence, and the best start you can give. For the first six months, your breastmilk is all your baby needs. And you don’t have to do it alone. We’re here to support you every step of the way. For more breastfeeding tips and to join our community of moms, send us a message on our WhatsApp line on 060 073 3333

31/07/2025

We can't wait

7,706 Followers, 1,182 Following, 1,532 Posts - See Instagram photos and videos from Embrace ()

31/07/2025

What word best describes your breastfeeding experience?

28/07/2025

Take what you need and tag a friend.

Happy Monday. We wish you all a fabulous and flourishing week ahead