Flourish

04/08/2025

Only 22% of babies in South Africa are exclusively breastfed in the first six months of life. That’s a sobering statistic when we know just how powerful breastfeeding is in giving children the best start - a foundation for good nutrition, strong immune systems, and lifelong health.
We’re still far from the global target of 70% according to UNICEF South Africa, but this is not the time to lose hope. It’s a call to action. To walk alongside mothers. To build supportive communities. To break the silence around the barriers that make breastfeeding difficult, especially in underserved areas. And to keep advocating for policies and practices that make breastfeeding not just possible, but easier and more sustainable.
With this , we’re reminded that breastfeeding is not just a personal choice, it’s a public priority. Together, we can create a South Africa where every baby thrives, and every mother feels empowered.
Let’s keep going because when we support moms, we grow greatness.

01/08/2025

It's

Breastfeeding is one of the most powerful ways to help your baby grow strong in the first 1,000 days. It’s more than just food, it’s protection from illness, a bond that builds confidence, and the best start you can give. For the first six months, your breastmilk is all your baby needs. And you don’t have to do it alone. We’re here to support you every step of the way. For more breastfeeding tips and to join our community of moms, send us a message on our WhatsApp line on 060 073 3333

31/07/2025

We can't wait

7,706 Followers, 1,182 Following, 1,532 Posts - See Instagram photos and videos from Embrace ()

31/07/2025

What word best describes your breastfeeding experience?

28/07/2025

Take what you need and tag a friend.

Happy Monday. We wish you all a fabulous and flourishing week ahead

23/07/2025

Stunting is on the rise. But so is South Africa’s readiness to act.
Too many children are being left behind before they even start school. Stunting affects 1 in 4 children under five, holding them back in height, health and opportunity.
But this crisis is 100% preventable, and we’re proving it.
Children who received 4–7 visits from a Grow Great-trained CHW had a 50%+ recovery rate from stunting. That’s what real impact looks like.
Grow Great is working with government and civil society partners to scale what works, while building strong partnerships and calculating the smartest, most cost-effective path to reach more families.

16/07/2025

Building Bonds That Build Brains – With Help From The LEGO Foundation In 2018, Grow Great launched Flourish with a bold goal: to make affordable, practical support during pregnancy and early parenting available to women who might not otherwise have access. Why? Because one in four children under f...

15/07/2025

Baby blues are normal to experience after pregnancy but if they persist longer than two weeks then we encourage you to seek help from a health practioner. We have included some helpful organizations in the images below that you can reach out to for support.