09/11/2025
A 2025 study from the University of Alberta (Cox et al., Midwifery Journal) explored the pressures women face to โbounce backโ to their pre-pregnancy weight. ๐ฎโ๐จ
Out of 114 women surveyed:
โก๏ธ 93% felt at least some pressure to lose weight
โก๏ธ 70% were concerned about their postpartum weight
โก๏ธ 43% said returning to pre-pregnancy weight was very important
Pressure came from both internal (motivation, body image) and external (society, media, family) sources.
Researchers emphasised that these expectations can harm mental health and encourage unhealthy behaviours, and called for postpartum messaging that prioritises recovery, health, and support instead of rapid weight loss. ๐๐ป๐ฟ