FortiFood Health Services (Pty) Ltd is a truly South African company with a vision to provide health information and products to a broadly based segment of the knowledgeable public and to the health professions. The company originated as a result of the endeavours of retired Emeritus Professor W.J. Serfontein in trying to uncover the underlying causes of disease while attached to the Department of Chemical Pathology towards the end of his life-long career as a lecturer and researcher at the University of Pretoria. Professor (Willem) Serfontein studied several subjects relating to the field of medicine, including medical biochemistry and pharmacology at the Universities of Stellenbosch and Pretoria. He completed his doctorate at the University of Leiden in the Netherlands and is still actively involved in desk-top research for the company. His main tasks are the provision of information in respect of the latest developments on the health scene, developing new products and providing guidance to health professionals who recognize the importance of lifestyle and nutrition in health. He also regularly publishes scientific articles and is the author of several books on health matters including heart disease and cancer. FortiFood specializes in natural products which have been shown scientifically to be involved in disease process. The mechanism of action of natural substances should have some scientific basis or should at least be understood to some degree. It comes as no surprise then that the biggest portion of our customers consists of doctors and other health professionals. In fact, through his books , radio talks, discussions and consulting, Prof. Serfontein has played a substantial role in bringing about the change in perception towards natural medicine amongst many conventional doctors. We strongly believe that there should be no distinction between “alternative medicine” and conventional allopathic medicine as still presently practiced by some doctors. Since the true cause of diseases is always related to the natural processes that operate in the body (and which we try to identify and correct), attempts at healing must of necessity to a large extent be based on natural processes. We are therefore a proud sponsor of the South African Society for Integrative Medicine.
