
13/09/2025
The $2 trillion wellness industry isn’t slowing down — it’s being redefined.
And it’s not older generations leading the charge.
🔹 Gen Z + Millennials make up 36% of the population but drive 41% of spend.
🔹 They’re prioritising sleep, appearance, mindfulness, and resilience more than ever.
🔹 They’re choosing rituals that last — from nutrition and recovery tech to ice baths, saunas, and retreats.
Wellness isn’t about hacks or hype anymore.
It’s about systems that endure: contrast therapy, connection, calm.
✨ Stillness isn’t optional. It’s the standard.
And the cold is where it starts.
🧊 Cold. Clean. Considered.