17/12/2025
Itโs always a pleasure collaborating with Broyalty Business Solutions and this one in particular demonstrates how strong an understanding of our brand the team has. We are well aligned. Looking forward to more collaborations in the future.
๐๐ ๐ฆ๐ญ ๐ฎ๐ฌ๐ฎ๐ฑ ๐๐ป๐ป๐๐ฎ๐น ๐๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ โ ๐๐ผ๐ป๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ฒ๐๐ถ๐ด๐ป
For the 2025 Biomedical Society of Zambia - BMSZ Annual Conference, we set out to create an identity system that speaks directly to the weight of this yearโs theme and the role of biomedical professionals in a rapidly shifting world. This marks our third consecutive year designing the conference identity, an opportunity that has allowed us to refine and elevate the visual language into something more intentional, more modern, and more aligned with the scientific community it represents.
The theme, โ๐๐ฎ๐ฏ๐ผ๐ฟ๐ฎ๐๐ผ๐ฟ๐ถ๐ฒ๐ ๐ฎ๐ ๐ฎ ๐๐ฟ๐ผ๐๐๐ฟ๐ผ๐ฎ๐ฑ๐: ๐๐ต๐ฎ๐ฟ๐๐ถ๐ป๐ด ๐ฎ ๐ฆ๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ฃ๐ฎ๐๐ต ๐๐บ๐ถ๐ฑ ๐๐ถ๐๐ฟ๐๐ฝ๐๐ถ๐๐ฒ ๐๐น๐ผ๐ฏ๐ฎ๐น ๐ฆ๐ต๐ถ๐ณ๐๐,โ demanded an identity rooted in both symbolism and clarity. We developed a logo centered around a DNA helix that also forms a path, merging the concepts of scientific grounding and forward navigation. This duality allowed the identity to carry real narrative weight, reflecting the decisions and transitions laboratories face today. Typography was treated with purpose, using scale and structure to create a sophisticated, contemporary feel throughout the system.
Working within the established BMSZ palette, navy blue, baby blue, lime green and white, we built a visual environment that balances authority with freshness. Abstract forms inspired by scientific patterns were used sparingly to add depth without overwhelming the core elements. A close-up DNA helix served as the anchor of the background system, blending seamlessly with the abstract shapes to create cohesion across all digital and physical applications.
The outcome was a disciplined, future-oriented identity system that aligns BMSZ with global standards while remaining true to its mission and audience. It was clean, minimal, and concept-driven, designed to communicate professionalism, clarity, and scientific progress at every touchpoint. This yearโs conference branding showcases how thoughtful design can shape the tone of an event and strengthen the perception of an institution that is essential to Zambiaโs healthcare landscape.
Below is the link to our full presentation:
https://www.behance.net/gallery/240289697/BMSZ-2025-Corporate-Conference-Brand-Identity-Design