30/06/2025
Researchers estimate that the human brain can store approximately 2.5 petabytes of information — around 2.5 million gigabytes. That’s comparable to storing three million hours of television content, and it surpasses the individual data storage of major platforms like Google or Facebook. This immense capacity stems from the brain’s intricate network of synapses, which transmit and encode information with extraordinary efficiency.
Unlike computers, which store data in fixed locations, the brain relies on neuroplasticity — its ability to reorganize and rewire connections — making memory storage highly dynamic and adaptable. Studies suggest that patterns of synaptic activity can encode information with exceptional density and flexibility. Although much of this capacity operates below conscious awareness, the brain’s raw storage potential may exceed even the scale of the internet.
References:
Bartol, T. M., Bromer, C., Kinney, J. P., Chirillo, M. A., Bourne, J. N., Harris, K. M., & Sejnowski, T. J. (2015). Nanoconnectomic upper bound on the variability of synaptic plasticity. eLife, 4, e10778.
Landauer, T. K. (1986). How much do people remember? Some estimates of the quantity of learned information in long-term memory. Cognitive Science, 10(4), 477–493.
Reber, A. S. (2010). The cognitive unconscious: An evolutionary perspective. Consciousness and Cognition, 19(3), 766–776.
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