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RHAC, Zimbabwe, Harare (2025)

07/07/2025

The Pricing Strategy That Will Make You Go "Aha!"

Dear Gamechanger

Have you ever wondered why some customers think they're getting the better end of the deal, only to realize they're playing right into your hands? Or have you experienced itself, when you thought the salesman has offered you a good deal only to realise you paid more than you thought you would.

Meet the elderly watermelon seller who mastered the art of pricing strategy!

What he Did - As shown on the attached picture. The old man sells watermelons and the price of the watermelons are

1 watermelon for $3; And 3 watermelons for $10.00

A young guy tried to outsmart him by buying three watermelons for $9 instead of taking the "3 for $10" deal. But the old man just smiled and said, "They always do that…"

The Lesson:

In the food processing industry, pricing strategy is not just about numbers; it's about understanding human behavior, perception, and psychology.

It's about knowing your customers better than they know themselves!

So, How Can You Apply This Lesson to Your Food Processing Business?

1. Know Your Customer:

Understand what drives their purchasing decisions and tailor your pricing strategy accordingly.

2. Create a Pricing Illusion:

Make customers feel like they're getting a better deal, even if they're not.

3. Use Psychology to Your Advantage:

Use pricing anchors, discounts, and bundles to influence customer behavior.

4. Stay One Step Ahead:

Continuously monitor customer behavior and adjust your pricing strategy to stay ahead of the game.

Don't Let Your Customers Outsmart You!*l

Stay wise, market smarter, and watch your sales soar!

Share your favorite pricing strategy tips in the comments below!

© RHAC ✓ Your Hook To More Value

Educate || Empower || Inspire || Elevate

07/07/2025

Dear Gamechanger - Poultry Farmers!

Unlock the Hidden Gold in Your Poultry Manure!

Are you throwing away profits without even realizing it?

Did you know that poultry manure can be transformed into a lucrative business?

Did you know - You can add value to your poultry manure by:

Creating Poultry Manure Soup:

Use it as a top dressing for your horticultural produce or brand and sell it to organic farmers!

To make the soup, you just need your manure, water, drum for mixing and some packaging containers.

Selling in Bulk:

Heap it up and sell it in tonnes to farmers, gardeners, or landscapers!

You can also target those into organic farming.

If push comes to pull, you can even just start a horticultural project so as to use this nutritious product.

Did you also know that you can sell the manure to fish and pig farmers.

If you have a fish farm, you can use it as a supplementary feed

Making Fire Briquettes:

Convert poultry manure into briquettes, a sustainable and eco-friendly fuel source!

And you can use this as fuel to warm up your chicks during breeding stage. Talk about an integrated and sustainable farm.

But Wait, There's More!

You can also use your manure to make biogas, which you can use to power up the farm in terms of electrician. To have a biogas plant you need to invest in the biogas plant installation or you can do it yourself

See, when we talk about value addition we mean ways to reduce losses and increase profits.

So since,

Poultry manure is rich in nutrients like nitrogen, phosphorus, and potassium, making it a valuable organic fertilizer and even a source of fuel and.

By processing and packaging it, you can:

✓ Target organic farmers and gardeners looking for natural and sustainable fertilizers.

✓ Create a new revenue stream for your farm

✓ Reduce waste and minimize environmental impact

So wondering, How Do You Get Started?

The truth is ideas are a dime a dozen it's only the ex*****on that seperates the sheep from the goats it's important to do the following to increase your success chances.

1. Research and Understand: Learn about the different methods of processing and utilizing poultry manure.

2. Assess Your Resources: Evaluate your available manpower, equipment, and market demand

3. Develop a Business Plan: Create a plan outlining your production costs, pricing, marketing, and sales strategy.

4. Start Small and Scale Up: Begin with a small-scale operation and gradually expand as you gain experience and build demand

Don't let your poultry manure go to waste!

Join the movement and turn your farm into a profitable and sustainable business.

Share your thoughts and experiences in the comments below!

© RHAC ✓ Your Hook To More Value

Educate || Empower || Inspire || Elevate

07/07/2025

MISTAKE #4: Starting a Value-Added Food Business without Adequate Processing Knowledge.

Dear Gamechanger!

Are you ready to take your farming business to the next level by starting a value-added food business?

BUT WAIT!

Don't make the mistake of starting a value-added food business without adequate knowledge on food processing!

Let me quickly say it here before I go deeper - It's Not Just About the Recipe!

Food processing goes beyond just having a recipe.

You need to understand:

- The composition of the product and ingredients i.e nutrient status, pH, water activity etc.

- How ingredients interact with each other

- Processing conditions and critical control points

Let's now quickly look at why having adequate processing knowledge is an essential key for Success

Starting a value-added food business without adequate processing knowledge can lead to:

- Low-Quality Products:

That will hurt your brand reputation and customer loyalty

- Food Safety Issues:

That can lead to product recalls, fines, and even lawsuits.

- Inefficient Processing:

That can increase production costs, reduce profitability, and hinder scalability.

- Difficulty in Scaling Up:

Without proper processing knowledge, you'll struggle to scale up production, leading to missed opportunities and lost revenue

To avoid the above from happening before starting a value-added food business, take the time to:

- Learn about food processing principles and practices related to your food product.

- Understand the functions of each ingredient and their interactions including the effects of too much or too little.

- Effects of substitutes

- Study processing conditions and critical control points

- Develop a deep understanding of how your product is made

So Gamechanger in conclusion don't let Lack of Knowledge Hold You Back!

Invest in yourself and your business by acquiring the necessary knowledge and skills to succeed in the value-added food business.

If you don't have adequate knowledge for processing your product, you can enroll in trainings and courses on such. RHAC offers some value added products related trainings on fruits and vegetables processing and meat processing among other. Feel free to reach out to RHAC @ +263718625498

Share this post with a fellow farmer or entrepreneur who needs to see this!

Tag a friend who's ready to take their farming business to the next level!

Let's do this!

©RHAC ✓ Your Hook To More Value.

Educate || Empower || Inspire || Elevate.

Like this article ? Yes ? Share it with a friend. Thank you

07/07/2025

WAKE-UP CALL: It's Time to Take Control of Your Life!

Dear Gamechanger!

Are you tired of feeling stuck and waiting for things to get better?

It's time to shift gears and take responsibility for your life!

It's time you take ACTION and stop WAITING, to make things better because things won't get better by themselves.

Wishing and dreaming won't make your dreams a reality, you need to ACT.

The Harsh Reality is

Things don't get better; we must get tougher!

Like the say, when the going gets tough the tough get going. Giving up is not an option!

Stop hoping for outside help and start with what you have!

The truth is it's not capital you need to start that business but

You are the person you need to start!

So Gamechanger

It's time to move from being curious to being serious about changing your life!

Graduate from being interested to being invested!

Graduate from dreaming and wishing to taking Action!

Stop speculating and start specializing!

Stop allowing fear and procrastination to rob you of the future you dream of.

If you are to be honest, you will agree with me that

You've done enough dreaming; now it's time to start acting!

Create a plan, set goals, and take action! Pursue that dream relentless.

It's your dream, and only you can make it a reality. Not me. Not anyone else

The brutal truth, you might not want to hear but I am going to say anyway is;

You don't need more support; you need more seriousness!

You don't need more talent; you need more focus!

You don't need better money; you need a better mindset!

So Gamechanger, Take Ownership of your life because no one is coming to save you.

Sit at the driver's seat and tolerate no excuses!

Say it with me: "Everything starts and stops with me."

And replace that failure mindset that had hold you back for a long time with a breakthrough mindset.

Gamechanger, listen to me

Setbacks will disappoint you, but they'll never discourage you! Don't let them.

When people let you down, you'll feel it, but you'll never fail because of it! Take responsibility.

Your breakthrough will be delayed, but it will never be denied! Keep Pushing.

More so, to succeed and to be the Gamechanger that you are, you need to these facts;

Poverty is a result of patterns, and money comes from mindset! Assess Your self and see those patterns that have been holding you back and break them. Develop money & success mindset

You will realize that whether you're rich or poor is often a result of reaping what you sow!

Start sowing differently, and your harvest will change!

So this week

Take time to reflect on your life and identify areas that need improvement!

Be honest with yourself, and acknowledge your strengths and weaknesses!

Develop a growth mindset and learn to bounce back from setbacks!

Believe in yourself and your abilities, and never give up on your dreams!

Gamechanger

Take control of your life today! The world is waiting for your rising! The nations are waiting for you. Get out of your comfort zone today!

Like this post ? Share it with someone who needs a wake-up call! Let's grow together.

And don't forget to tag a friend who's ready to take their life to the next level!

Let's do this! Together we can be whoever we want to be

© RHAC ✓ Your Hook To More Value

Educate || Empower || Inspire || Elevate

06/07/2025

Happy New Week!

04/07/2025

Dear Gamechanger - Peanut Butter Processor or Aspiring Processors.

How about giving us some options and variations in terms of

Texture - smooth, chunk

Flavour - chocolate, ginger etc

Packaging size -

Base Ingredients - roasted - not toasted

Packaging type - squeeze bottles, cans, single serving satchets etc.

Taste - sweet with added sugar, unsalted, salted etc

The thing is food industry is not yet flooded. You can still introduce your new brand of peanut butter in the market .

There are a lot of gaps to be filled in the peanut butter making market, that you Gamechanger can fill.

Dear groundnuts farmer, don't be deceived you can still introduce your new brand of peanut butter.

Why do I say so - I was once in a Tuckshop a few days ago, helping someone and the most sought after peanut butter was ZAMSPREAD Peanut Butter - Do you know why? Because it's different from other locally available peanut butters i.e from the taste, it's a bit sweet, it has sugar and the best part the packaging is just good.

Check it out for yourself and compare it with our local brand.

So dear gamechanger, to prosper in the food industry requires someone who is innovative, some one with any eye that see gaps in the market. I pray that God gives you eyes that see market opportunities and gaps and give the wisdom to turn that idea into a profitable business. Amen.

More so, with farmers now embracing value addítion, the competition is going to be fierce and you need to do something to distinguish yourself from others. Looking for a starting point, consider the ideas I have you.

Side note - compared with other industries, the African food industry is still a blue ocean. You can get in too. The best time is now.

So Gamechanger, just think about it

©RHAC ✓ Your Hook To More Value.

Educate || Empower || Inspire || Elevate.

Like this article ? Yes ? Share it with a friend. Thank you

Join the movers and the trailblazers of the farming and food industry. Don't be the one to stand on the sidelines get in the game and play. !!!

04/07/2025

Dear Gamechanger

A simple thing like your choice of a distribution channel can make or break your business. It can destroy it before it has started.

Haisi product yese that you must distribute through tuckshops or supermarkets.

A good rule of thumb is choose the channel where your target consumers usually buys from.

Eh don't try to change that for them ( English will kill me one day - I beg my first language is Shona 🤣).

Even the location of the channel matter also.

If your product sales are not good enough, check if you are using the right distribution channel. Find where your customers usually buy from and take your product there.

©RHAC ✓ Your Hook To More Value

Educate || Empower || Inspire || Elevate

03/07/2025

The Recipe for Success: Giving Consumers the Perfect Blend of Options

Dear Gamechanger (food processor)!

Listen, we get it (of course (we) that is me and other consumers of your product, I have been made their ambassador 😅) - one size (or flavor) doesn't fit all. We're all unique, with different taste buds and cravings. So, here's the deal: give us options! We are begging you.

We're not asking for a gazillion choices. But seriously, 3-4 solid options would be amazing. That way, we can sample, compare, and choose our fave.

Think about it: when you're faced with too many choices, it's overwhelming. I bet y'all agree with me. You'll end up wondering if you made the right choice (hello, FOMO!).

This phenomenon is known as the "Paradox of Choice." Research has shown that too many options can lead to:

1. Decision paralysis: Consumers become overwhelmed and unable to make a decision.

2. Regret and dissatisfaction: Consumers may feel they've made the wrong choice, leading to regret and dissatisfaction.

On the other hand, offering a few selection of options can lead to:

1. Increased customer satisfaction: Consumers feel empowered to make informed choices. It's even possible to try out the whole range to see what is good for you.

2. Improved brand loyalty: Consumers appreciate the effort to provide tailored options.

So, here's a pro tip: start small. Launch with one product and ask for feedback.

Talk to people, listen to their suggestions, and adjust accordingly. This approach is called "iterative product development."

It allows you to:

1. Test and refine: Validate your product with a small audience before scaling up.

2. Gather valuable feedback: Encourage customers to share their thoughts and preferences.

Give us options, but don't overdo it. We want to savor the experience, not stress about it. By striking the right balance, you'll create a loyal customer base and drive business success.

So Gamechanger in today's competitive food processing market, offering options is crucial. However, it's equally important to avoid overwhelming consumers with too many choices.

By providing a curated selection of 3-4 solid options, you'll empower customers to make informed decisions, drive satisfaction, and foster brand loyalty. Remember to start small, iterate, and refine your products based on customer feedback.

As the consumer ambassador all I am trying to say is don't leave money on the table, offer your product in variation either colour, flavour, etc. No two products are the same. Find what's most appropriate for that product and do it.

It can be

1. Size
2. Colour
3. Flavour
4. Taste
5. Quality
6. base Ingredients
7. etc

The most common are size, flavour and taste. It's quite risk to offer the product in just one variation. By offering various options you target various target markets thereby spreading your failure risk. In the food processing industry we usually call it line extension.

I think I will write another article on line extensions and on how best to do them.

So Gamechanger, the ambassador has spoken on behalf of 😅. Anyways all the best in your food businesses.

©RHAC ✓ Your Hook To More Value.

Educate || Empower || Inspire || Elevate.

Like this article ? Yes ? Share it with a friend. Thank you

Join the movers and the trailblazers of the farming and food industry. Don't be the one to stand on the sidelines get in the game and play. !!!

02/07/2025

Cleaning, Sorting & Grading an Uncommon yet Powerful Way of Adding Value to Leguminous Produce

Dear Gamechanger:

Did you know kungobvisa matombo musugar beans dzako (removing stones and other foreign materials) or in those small grains and maize is a simple and yet powerful & rewarding way to add value to your produce.

If hand sorting and selection is quite difficult and expensive consider buying a a shaker or a winnower.

Did you know that people prefer to buy beans in supermarkets not because it's cheap but because quality is guaranteed, no risk of losing your teeth after grinding a stone or whatever it is...

No risk of after grading you have half waste and half beans, a customer gets value for his or her money, and that's value addition.

Plus it saves them time - like they just buy and cook no need to waste more time, grading and sorting to remove stones and what not

So because the customer has confidence that the product will meet her quality expectations she is willing to pay you more for that...See value addítion in it's simplest form.

Kuti zvityise - put a guarantee on the label - zero stones or nay extraneous matter assured. no risk of you losing your teeth and thank me later 😅 i.e just buy and cook!....see I have even given you a marketing and promotional strategy.

Wondering why this works - because appearance sells, that's why it's important to remove the diseases, discoloured, small, stones etc.

Side note - grade and sort according to size, colour and cleanness (clear without discoloured) among others.

Now listen carefully because what I am about to tell you is a top money making secret . Don't just stop on grading and sorting, go another step and.

1. Crush/Grind your beans or other legume seeds into splits - think about it.

As splits cook faster, it saves consumers time. I remember back in primary school we used to have these beans splits as relishes and we loved them. Do you remember or know them?. Anyways they are worth trying. Remember splits have not skins.

2. Sell pre cooked beans.

The advantages of being a small scale processors is you are much flexible than big companies. Anything is possible and the sky is your limit. So consider selling ready to eat sugar beans... invest in a boiler or cooker and sell this convinient product to those busy beans lovers. Think about it.

3. Package & Brand them -

Yeah. After grading and sorting you can pack your beans into various packaging sizes depending on consumers needs.

So Gamechanger if you are looking for an easy way to add value to your sugar beans and other legumes consider removing stones, and those that are discoloured, shrivelled, rotten germinated etc then add packaging haa zvinenge zvaendwa.

Value Addítion is not that complicated you, see zvinongoda kuonera gap (eazing the consumers pain and charging more for that)..... It's all about eazing consumer pain points.

Side note - The more value you add to a produce, the more you get!!

©RHAC ✓ Your Hook To More Value.

Educate || Empower || Inspire || Elevate.

Like this article ? Yes ? Share it with a friend. Thank you

Join the movers and the trailblazers of the farming and food industry. Don't be the one to stand on the sidelines get in the game and play. !!!

Like and follow our page for all value addítion and food processing related matters.

01/07/2025

6 Quick Ways & Low Cost To Adding Value to your meat (poultry or livestock)

1.Packaging & branding - just cut your meat and pack in branded packaging. Do it neat and smart. Invest in good quality packaging and label. Add value by grading the meat and sell different sizes at different prices. You can also sort.

2. Make biltong - just a few ingredients and a dehydrator or solar dryer + the skill and you are good to go. Biltong is now gaining a momentum, you just need to focus on a good recipe and wotora mari hako. Think of niche markets.

3. Pre marinated meats - Sell ready to cook, braai etc meat. Let yours be unique, invest in good recipe + skill.

4. Butchery - Invest in a butchery and sell your meat directly to consumers.

5. Sausages - This you can also do at a small scale, focus on a good recipe, don't over do the extenders and all. A good sausage sell itself so they say. People now want real sausages that taste good with real meat not those economic ones. Don't do shortcuts. Make high quality sausages and charge the right price for that quality.

Just a quick one - Whoever told sausage makers that a spicy sausage is a good sausage please tell them you were joking 😂 coz haa tabho. I am speaking on behalf 🤗

Anyways there are various types of sausages, find one that suits your needs

6. Burger patties - These they are also easy to make and they have a good market. Any small scale processor can make them.

etc

Just a quick one

Want to start value Addítion and don't know if it's the right one for you. Or confused as to which method to use, RHAC got you covered, we have a powerful resource that demystifies value in a way you have never heard before. Anticipate it coz it's going to be a Gamechanger.

Just a little bit more on meat value addítion.....

So somebody texted me and asked me about venturing into food service industry as a way of adding value to meat products.

So I just thought, let me share it with the GameChangers, somebody might have the same question, why not answer it here.

So dear farmers, you can also add value to your meat produce by venturing into food service industry.

Like instead of just selling your processed meat, you can go one step and start selling grilled meat, you can even do braaing, depending on what is more profitable to you.

Just find a small stand at your local shopping centre or anywhere people gather, buy your braai stand or grill, invest in a good recipe + do under hygienic conditions and you are good to go. Do it a little better than the competition. It's now your homework to find out the better way.

Become a grill or braai master in your area and take money 😅.

Did you know you dont need to start tearing over 100 chickens before you start this, yes, this is feasible even to someone who just keeps few chickens.

Let's not complicate simple things handiti.

This is not for people in urban areas only, it's even possible in your rural areas or wherever you are- you just need to be skillful so they say (ghetto youths).

Another area you can consider is opening a restaurant or a fast food take away.

Opening a restaurant does not always mean a brick and mortar building, you can use a food truck or a food cart. The main point is selling cooked food to your consumers.

If you just only focus on meat, you can partner with another farmer who is either into maize or potato production depending on what you want to offer.

Side note - farmers should really consider partnership when planning to do value addition.

So yeah, Gamechanger, don't be the lack of market be the reason you don't get much from your produce or don't let it be the reason you don't follow your passion, value addítion always gives you a way out.

Don't stop growing your favourite crop or rearing your favourite livestock or poultry because there is no market. You are responsible for creating that market. Do something.

While we are still at it, Happy New Month Gamechanger.

©RHAC ✓ Your Hook To More Value.

Educate || Empower || Inspire || Elevate.

Like this article ? Yes ? Share it with a friend. Thank you

Join the movers and the trailblazers of the farming and food industry. Don't be the one to stand on the sidelines get in the game and play. !!!

RHAC, Zimbabwe

07/07/2025

07/07/2025

07/07/2025

07/07/2025

06/07/2025

04/07/2025

04/07/2025

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01/07/2025

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Monday	08:00 - 17:00
Tuesday	08:00 - 17:00
Wednesday	08:00 - 17:00
Thursday	08:00 - 17:00
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