The Fitness Stall

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Online Coach Launch Academy 🚀
Built by The Fitness Stall
We help Fitness Coaches build $3-5k/mo online income
No high ticket selling or going viral nonsense
Start Here 👇
onlinecoachlaunchacademy.com

20/05/2026

You’re posting consistently but nobody’s reaching out 😢

Here’s why your content isn’t converting.

Most fitness coaches think posting more = more clients.

So they show workout videos, transformation photos, and motivational quotes hoping someone will slide into their DMs. Or they just slap ‘online coach’ in their bio

But here’s what actually happens: people scroll past because your content doesn’t connect to a clear next step.

Your followers don’t know what you’re selling, who it’s for, or how to work with you.

They might think you’re a great coach, but when they look at your profile, there’s no obvious path from “I follow this person” to “I’m paying this person.”

You’re creating content in a vacuum instead of guiding people through a journey.

The fix isn’t posting more. It’s posting with purpose. Every piece of content should either attract your ideal client, build trust in your expertise, or show them what working with you looks like.

When someone lands on your profile, they should immediately understand who you help and how to take the next step.

Content without strategy is just noise. Strategy turns your posts into a client acquisition system!

Comment ONLINE for the details on our Online Coach Launch Academy 🚀

19/05/2026

I spent $120,000 and 6 years learning what doesn’t work in online fitness coaching.

Most business coaches selling to fitness coaches have never actually run an online fitness coaching business themselves.

They teach high-ticket because that’s what they sell, not because it works for a coach trying to grow their online clients.

The disconnect between what’s being taught and what actually works in our industry is why so many good coaches get burned.

16/05/2026

We’ve just released early access to our Online Coach Launch Academy, designed specifically for Fitness coaches who want to launch their online coaching business to $3–5k/month in the next 16 weeks. Comment ONLINE for a sneak peek. 👇

Three things I genuinely wish I’d known when I started coaching online.

That niching down wasn’t going to shrink my audience, it was going to make the right people actually stop and listen.

That adding “online coach” to my bio and hoping for the best wasn’t a strategy. I needed a simple way to engage with my audience and have real conversations that led somewhere naturally, without feeling like I was constantly selling.

And that high-ticket wasn’t the only way to build a profitable online business. Every coach in 2021 was pushing it hard and I went along with it even though it always felt off.

My low-ticket subscription model is easier to sell, easier to manage, and the monthly recurring revenue is more predictable than any big one-off package ever was.

The stuff nobody tells you at the start ends up costing you the most time and money to figure out.

13/05/2026

Comment AI and I’ll send you my 3 Claude prompts that save me hours every week. 👇

The reason most fitness coaches can’t find time to build online isn’t that they’re not motivated enough.

It’s that the old way of doing it genuinely took too long.

AI has changed that completely.

Content planned in under 90 minutes. Client management – that means nothing ever slips. DM conversations that don’t feel like guesswork.

If you’re working full time and wondering how you’re ever supposed to find time to get online — this is how.

11/05/2026

$120k.

That’s roughly what it cost us to learn that most online business advice is built for people who are already successful, not people who are just starting out.

Ads agency. Sales team. VAs. Business coaches who promised the world.

Every investment made sense at the time. Every single one left us further behind.

Not because those things don’t work. But because we were putting expensive solutions on top of a foundation that wasn’t solid yet.

You can’t scale confusion.

What actually changed things wasn’t a bigger team or a bigger ad spend.

It was getting clear on who we helped, what we offered, and having a simple repeatable way to get clients.

Everything else came after that. Not before.

That’s what we focus on inside The Online Coach Launch Academy

We’ve just released early access to our Online Coach Launch Academy, designed specifically for Fitness Coaches who want to launch their online business to $3–5k/month in the next 16 weeks.

Comment ONLINE for a sneak peek at what it’s all about

06/05/2026

The #1 questions PT’s ask me when they find out I have 50 online members is…. How the hell do you manage all of that?!

The answer? With clear and simple systems.

Everything is run through one platform their programs are built in there, check ins are scheduled and everything lives in one place.

No messaging across a million platforms!

Client check ins happen weekly or fortnightly depending on their plan and they have full messaging access to me (my boundaries are replies with 3-5 hours general working hours I don’t reply post 5pm)

All up it takes me 10-15 hours a week to manage 50 online coaching clients…. Is your mind blown?

The rest of the time is focussed on marketing and sales related activities

Was this interesting?

Follow along for more tips on going online

27/04/2026

Have you ever wondered what running an online fitness coaching business ACTUALLY looks like behind the scenes?

The Bali influencers make it look like it’s constantly ‘living the dream’ sipping on cocktails and at beach clubs…

That’s probably 5% of it

The other 95% is the admin, the check ins, the systems, the calls

And don’t get me wrong, I actually really enjoy this side of business! And Ryan and I have been able to have massive flexibility and live in multiple different countries

But I think transparency is important when it comes to online coaching

We’re not selling ‘the dream’ we’re focussed on helping PT’s create and launch their subscription online coaching business without high-ticket hype

Follow for more tips on going online

Eilish x

26/04/2026

PT’s are working hard!

But there’s a big difference between staying busy and actually building a business for the long term

You’re a brilliant coach… but you’re trapped in a model that punishes you for taking a day off

The fix isn’t to go fully online overnight and quit your face to face

It’s to build a subscription online coaching system alongside what you’re already doing

Something that pays you even when you’re not in the gym

Comment SYSTEM for our 3-step process to signing your first 3 online clients

21/04/2026

50 clients

Consistent income

And I still have days where I wonder “who the hell am I to be doing this?!”

Success doesn’t cure self doubt, it just changes what you’re doubting yourself about.

Waiting to feel confident before you start…. That feeling isn’t coming first! Action is.

Keep showing up. Keep getting better. Keep trying and failing and trying again

The doubt gets quieter when you stop waiting for it to disappear

Eilish x

Address

Perth, WA

Website

https://sneakpeek.onlinecoachlaunchacademy.com/

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