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The Private Practice Academy - Kerstin Anderson-Ridge

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The Private Practice Academy - Kerstin Anderson-Ridge

Helping you create and scale a sustainable and profitable private practice.

At the Private Practice Academy I offer online programs and one on one mentoring to help you build your own successful private practice. I can also provide mentoring to help you to support your clients to get the most out of their therapy journey. Email me to find out more kandersonridge@gmail.com or visit https://www.privatepracticeacademy.com.au

12/12/2025

Hate raising your fees… worried you will lose clients?

You are not alone here; most practice owners feel exactly the same way.

But here’s the thing: you cannot run a profitable practice without raising fees and ideally this needs to be done twice a year.

It makes sense that this is done to start the new year and emails need to be sent to clients this month!

Just calculate what your fee is now and what you are raising it to.

Multiply this by the amount of sessions you offer then by the weeks you intend working this year and check out the difference.

Keen to hear more?

I unpack all of this in the latest podcast episode 72 - the link in the bio.

09/12/2025

Have you sorted your Practice wind up yet or stil not sure what to do?

I unpack how to organise the best wind up so your staff feel connected and you don’t break the practice budget.

Check out Episode 71 of my podcast, the link is in the bio

05/12/2025

Just your usual day!

02/12/2025

What a month!

Since I returned from being overseas in mid October I’ve realy stepped into my 2026 vision.

I appeared on Channel 9 news 3 times, had the news crew at my house and recorded a podcast with them. I also had one of my articles published in the Age and the Sydney morning Herald!

I also celebrated my 25th wedding anniversary, my youngest went overseas for the first time without me and I got to spend time with my business girlies.

Cup feeling very full!

28/11/2025

Tonight I caught up with a group of women I met on retreat earlier this year… and honestly, these are my business besties.

They fly in from interstate, drive across town, juggle families and businesses and every time we get together it feels like exhaling.
Because growing a business can be big, beautiful, messy and full-on… but having women who get it? Who understand the highs, the doubts, the pivots, the late-night worries and the wins?

That’s rare.
And it’s one of the best parts of 2025 for me.

Tonight we celebrated the year over Italian food, belly laughs, reflections and visions for 2026.
And I left feeling so grateful that this journey brought us together in the first place.

Here’s to the women who keep you grounded, inspired, and moving forward even on the days when it feels like a lot.
The real magic in business is who you walk alongside.

25/11/2025

3 media interviews in three weeks plus an article all on topics that sit at the heart of modern mental health: social media bans, burnout, and the weight so many
women carry between 40 and 44.

These conversations reminded me why psychologists need to be in the public space — calmly, clearly, compassionately especially when families are trying tomake sense of changing policies, rising pressures, and the emotional load of day-to-day life.

And personally, it’s helped me get clearer on where I want to take things in 2026.

More depth.

More leadership.

More conversations that genuinely help people feel seen and supported.

21/11/2025

I used to spend 7-8 hours a day seeing clients and I enjoyed it.

But then I wanted more freedom to do the things I enjoy doing now.

Let’s be honest, what we want to do changes over time. It can feel like there are seasons where we need to have our head down and bum up and work hard.

Then there are seasonswhere we pursue goals that stretch us and take us in a new direction. I realy enjoy doing media work, I love going to events where I get to meet others who are on the same trajectory as me - scaling their business.

I also enjoy the freedom to take time off
when I want to.

I also realy enjoy having a team, it feels like we are working towards the same goals.

If you’d like to change direction and pursue interests that you haven’t had the time for then DM me ‘mentoring’ and we can chat.

14/11/2025

There are so many times as a practice owner you wil ask yourself is it worth it?

Some days the answer wil be no, but most days the answer wil be yes.

There is so much that goes on behind the scenes when you run a practice and you do need a great team to support you!

It also relies on you to show up even when it’s hard, when it would be easier to just not.

It’s learning that often there won’t be clapping to cheer you on but you need to keep going anyway.

That’s what true leadership is about but often not acknowledged and talked about.

Drop a yes in the comments if you have ever felt like this.

11/11/2025

Wrapped up at Channel 9 tonight after chatting about the upcoming social media ban for under-16s 🎥.

What I love about opportunities like this is that they remind me how much psychology matters outside the therapy room.

Whether it’s media, schools, or business our voices as psychologists can shape public understanding in powerful ways.

And for those of you growing your own practice never forget that building visibility and confidence to speak publicly is part of leadership too.

07/11/2025

If you’re noticing your team’s flat, quiet, or a little snappy, it’s not just you — November hits everyone hard.

After eleven months of emotional load, the smallest things start to feel big.

This isn’t the time to push harder.

It’s the time to check in, simplify, and help your clinicians finish well.

A calm, connected end to the year means fewer surprises (and fewer resignation emails) in January.

04/11/2025

November’s always heavy — everyone’s tired, clients are distracted, staff are counting down to their leave and it’s very likely so are you.

But here’s the truth most practice owners ignore:

🧾 January isn’t “quiet.” It’s expensive.
If you don’t plan now for clinician leave, reduced bookings, and cash flow, that lull can cost you $20K+ in lost revenue before the year even starts.

In this week’s episode (67) of The Private Practice Academy Podcast, I share 4 simple things you can do this month to protect your income and your sanity and
keep the $22k in your pocket!

🎧 Listen via the link in bio.

Address

25 Junction Parade
Perth, WA
6056

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Thursday	9am - 5pm

Telephone

+61417000464

Website

https://www.privatepracticeacademy.com.au/

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About us

Have you been thinking about setting up your own Private Practice? Are you an established psychologist, or are you a recently endorsed Psychologist, or have you just completed your 4+2 or 5+1 pathway and wanting to start your own Private Practice? If so you are in the right place.

At the Private Practice Academy, I provide you with a complete step by step guide to setting up your own solo psychology practice so that you can finally make the difference and money you deserve. Once I finished my postgraduate studies at University I started working for other organisations and started to feel like my values were not aligned with theirs. I wanted to work with the clients that I love to work with rather than every client that walked through the door.

So how do we start?

I will work with you to understand what success means to you and how to set up your practice to achieve that. Guide you through the exact steps that are required to set up and maintain your solo private practice. Help you attract a consistent pipeline of your ideal, niche clients. We provide you with education and ongoing accountability to stay on track and thrive in business on your own.