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The Private Practice Academy - Kerstin Anderson-Ridge

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The Private Practice Academy - Kerstin Anderson-Ridge

Helping you create and scale a sustainable and profitable private practice.

At the Private Practice Academy I offer online programs and one on one mentoring to help you build your own successful private practice. I can also provide mentoring to help you to support your clients to get the most out of their therapy journey. Email me to find out more kandersonridge@gmail.com or visit https://www.privatepracticeacademy.com.au

25/02/2026

Last night the team from Psychwest went out for dinner.

Not because we hit a target.
Not because we had to.
But because building a culture matters.

You can build strategy.
You can build systems.
You can build revenue.

This won’t mean a lot if you don’t build connection.

I expect a lot from my team.

And I’m intentional about what I create around them.

Standards matter.
So does connection.

Leadership isn’t just about driving results.
It’s about shaping the environment where people thrive and as a results the business thrives.

Because in the end, culture isn’t an optional extra.

It’s the foundation a business built from.

13/02/2026

Ever Googled “private practice policies”… and ended up overwhelmed, confused, and no closer to answers?

Yep, I know that feeling.

If you want al the paperwork and policies you need then it is for you.

The Paperwork Package was written BY a psychologist FOR psychologists.

Click the link in bio for more!

06/02/2026

When I started my practice I did think
“what if no one books?”

This is the #1 fear I hear:

“What if I start my practice… and no one comes?”

It’s not a confidence issue.

It’s a system issue.

Clients book when your marketing and messaging make sense.

My private practice Blueprint teaches you exactly what to say, where to say it, and how to build visibility from day one.

Click the link in bio to start!

30/01/2026

Therapists often tell me:

“I don’t know what I don’t know.”

What’s the Translation of that?:

“I’m scared I’ll miss something important.”

The Paperwork Package takes away the guesswork it covers every essential policy and procedure for you.

If you want to have peace of mind in your practice.

Click the link in bio to find out more!

27/01/2026

When I first ran Google Ads at Psychwest, it was out of necessity.

SEO takes time three months, minimum and had a growing team and we needed more clients.

So yes, I paid $40/day for ads.
And the truth?

It worked.

But not because Google Ads are “magic”…
It worked because the campaign was specific and intentional.

Most practices waste money by being broad or vague.

Psychologist near me.
Counselor Perth.
Therapy help.

But…

Using targeted wording worked…
Targeted ads fill calendars while SEO warms them up.

Inside this week’s podcast episode, I break down:

✔ how Google Ads actualy work
✔ what therapists should expect to pay
✔ common mistakes
✔ when NOT to use ads
✔ and how to avoid wasting money

If you’ve ever wondered whether Google Ads are worth it…

🎧 Listen to this week’s episode I answer the question from a practice owners perspective.

23/01/2026

Ever Googled “private practice policies”…
and ended up overwhelmed, confused, and no closer to answers?

Yep, I know that feeling.

If you want all the paperwork and policies you need then this is for you.

The Paperwork Package was written BY a psychologist FOR psychologists.

Click on the link to find out more
https://www.privatepracticeacademy.com.au/store

20/01/2026

Running Psychwest with virtual admin changed everything for me.

Three admin, two marketing staff… all remote.

And the best part?

I wasn’t paying someone to sit at a desk waiting for the phone to ring.

Virtual admin made my practice efficient.
They handled intake, cancelations, diary management, billing, Medicare issues, marketing everything.

And clinicians could rebook clients during sessions if needed.

But here’s the question everyone keeps asking me:

“When do I know it’s time to move to in-person admin?”

Here’s my honest answer:

It depends on your premises, your volume, and your pain points.

For some, in-person admin helps with payments, rebooking, and client containment.

For others?

It creates overhead without solving the real operational problems.

I talk through the exact framework pros, cons, and how to know what YOU need in this week’s podcast episode.
🎧 If you’re debating admin models, the episode on my podcast this week will give you clarity.

16/01/2026

If you’re waiting for the perfect time…

There is no perfect time to start your practice.

But here’s the truth: it can be perfectly imperfect.

I would never have started mine if I had waited for the perfect time.

I started when my youngest was 6 months old.

I made it work by working Saturdays when my husband could look after him.

My Blueprint gives you the foundation you need so you don’t waste a year “trying to figure it out where to start”

13/01/2026

If there’s one thing I wish every therapist understood, it’s this:

Your website isn’t a brochure. It’s a clinical intake tool.

It should convert, inform, and represent you accurately while staying compliant with AHPRA.

When we were building Psychwest, my marketing manager and I restructured everything because clients were getting lost.

Pages were buried. Links were broken. It wasn’t clear where to book.

And here’s the truth: most practice websites are exactly the same.

Here’s what every psychology website needs:

✔ Fast loading speed
✔ Clear “Book Now” or “Contact” buttons
✔ Content with structure that AI can understand

If you want the deeper dive including what AI now looks for when recommending therapists.

🎧 This week’s podcast episode is a must-listen.

It will genuinely change the way you think about your online presence.

09/01/2026

I know a guy called Chris Morin who runs Moonraker.AI and he works specifically with therapists he creates SEO, clear content structure, and will advise you what you need to say on your site and how many pages you need and what you need to say.

He also has a heap of free webinars that will get you started without having to invest in big spend before you are ready.

Let him know I sent you.

Check out

06/01/2026

I walk you through the whole process step by step in this week’s podcast.

Link in my bio

Address

25 Junction Parade
Perth, WA
6056

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Thursday	9am - 5pm

Telephone

+61417000464

Website

https://www.privatepracticeacademy.com.au/

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About us

Have you been thinking about setting up your own Private Practice? Are you an established psychologist, or are you a recently endorsed Psychologist, or have you just completed your 4+2 or 5+1 pathway and wanting to start your own Private Practice? If so you are in the right place.

At the Private Practice Academy, I provide you with a complete step by step guide to setting up your own solo psychology practice so that you can finally make the difference and money you deserve. Once I finished my postgraduate studies at University I started working for other organisations and started to feel like my values were not aligned with theirs. I wanted to work with the clients that I love to work with rather than every client that walked through the door.

So how do we start?

I will work with you to understand what success means to you and how to set up your practice to achieve that. Guide you through the exact steps that are required to set up and maintain your solo private practice. Help you attract a consistent pipeline of your ideal, niche clients. We provide you with education and ongoing accountability to stay on track and thrive in business on your own.