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Jenn Powell - SMM & VA

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Canada
Ottawa, ON
Jenn Powell - SMM & VA

👩‍💻Supporting entrepreneurs so they can focus on what LIGHTS THEM UP! ✨social media management | copywriting | web design & more

Social Media Management
Content Creation
Website Design
Graphic Design
Pinterest Management
E-Book & Workbook Design
Podcast Management
Audio & Video Editing
General Admin

03/30/2026

I’ve been quiet on here. 😬

Which is kind of funny (and kind of not), considering I live and breathe social media for my clients. I can show up, plan, post, and build momentum for other people all day long.

But when it comes to my stuff... my business account, my writing, my actual life.

I’ve been… absent.

Not because I “didn’t have anything to say.”

Because I’ve been hiding. (And not just online.)

For the better part of two years, I’ve shown up for what I had to: work, volunteer commitments, my kids, their sports, the endless logistics.

But… I’ve barely shown up for me.

Today, winter is still hanging on, but the sun is warm enough to start pulling everything back. Snow melting in layers. The ground slowly reappearing.

Proof that what’s underneath was never gone, just covered.

And it hit me: the snow didn’t build overnight.

And I won’t come back to myself overnight either.

So this is me, cracking the door open. Letting a little light in. Starting to peel back the layers, one at a time, until I recognize myself again.

No big reveal. No dramatic comeback. Just a decision to stop disappearing.

I miss who I was before.

And I’m ready to find her again.

08/18/2025

Standing here at this breathtaking viewpoint after a challenging drive, I’m struck by how much this moment mirrors my journey as a virtual assistant and social media manager.

The path to this national treasure wasn’t always easy - there were hard moments, and moments of doubt. But the reward? Absolutely worth every step.

This is exactly how building my virtual assistant business has felt:

Just like reaching this incredible view was worth every moment of struggle and wrong turn, seeing my clients’ businesses transform and thrive with my support brings that same profound sense of accomplishment.

The truth is, both journeys require persistence through challenging terrain. There are moments when the path isn’t clear, when you question if you’re heading in the right direction, or if the destination will be worth the effort.

But then you arrive - whether at a stunning ocean floor or watching your client’s engagement metrics soar - and you realize every obstacle was preparing you for this moment of clarity and achievement.

As your virtual assistant, I bring this mindset to your business every day: the determination to push through challenges and the ability to keep the rewarding view in sight, even when the path gets steep.

What view are you working toward in your business journey? Share below! ⬇️

08/07/2025

💅 Officially OOO until August 17th, trading emails for ocean waves and spreadsheets for sunsets. 🏖️

09/18/2024

Reflecting on Quill & Cup Colorado Retreat 2024 🏔️

One of the most important lessons I learned at the recent Quill & Cup Colorado retreat was the true meaning of rest.

It's not just about sitting still or doing nothing - rest can take many forms.

For me, the most restful thing is disconnecting from the outside world and fully immersing myself in the present moment. 🧘‍♀️

Moving forward, I'm committed to incorporating this practice into my daily life as much as possible. It's about intentionally 'turning off' and allowing myself to recharge.

If you're like me, always taking on too much and feeling the need to be 'on' constantly, I challenge you to try intentionally 'turning off'. Trust me, the world will wait for you, and when you return, you'll be able to give your all with renewed energy and focus. 💪

Remember, self-care isn't selfish - it's necessary. How do you practice restful moments in your busy life? 👇

06/12/2024

On Friday, I shared on my stories about my 13.5 billable hour work day.😮

What I didn’t post was how the rest of my weekend was spent - creatively burned out.😩

This is a gentle reminder that what we often see on Instagram through rose-colored glasses isn’t always the whole story.

I’m sharing this not just as a reality check for myself, but as a nudge to other businesses. People crave authenticity. They connect with REAL people, not just polished, picture-perfect feeds.

And this got me thinking about all the people I connect with on social media and how all my favorite are so up front and honest about what’s going on in their lives and businesses.

So, if you’re looking for a content idea for your socials this week, try showing some vulnerability. Share something that scares you. Let’s break away from the manicured feeds and embrace real life.

Drop a ❤️ if you agree that we should showcase more of our authentic selves on social media.

04/24/2024

Did you know that a staggering 93% of small businesses report struggles with growth on social media? It’s a tough game out there, but remember, social media growth is a marathon, not a sprint. You won’t see results overnight.

However, there are strategies we can implement to help accelerate growth. The first step is to avoid three common mistakes that businesses often make.

➡️Swipe through to discover what these mistakes are!

So, let’s start a conversation. Which one of these do you struggle with the most? Drop your thoughts in the comments below. 👇

Me: When my clients call and need help with something! 😂

one of my favorite parts of my job is helping my clients move the needling in their businesses! Be it by helping grow their audience on social media, helping them build a website to sell their product or service, or any one of my other services.

Do you wish you had someone in your corner helping to support the growth of your business?

Send me a DM and let’s chat about how I can help!

01/17/2024

Think being a is all about scrolling through memes and posting cute cat pictures?
Think again! 🙅‍♀️

Contrary to popular belief, being a Social Media Manager isn't just about being a professional scroller.

Here are some of the things I’m responsible for as a SMM:

👉🏼Creating and curating engaging content for social media platforms

👉🏼Developing and implementing social media strategies to meet marketing goals

👉🏼Managing social media accounts and monitoring their performance

👉🏼Interacting with followers and responding to comments and messages

👉🏼Analyzing data and metrics to track the success of social media campaigns

👉🏼Staying up to date with industry trends and best practices

👉🏼Collaborating with other teams or departments to align social media efforts with overall marketing strategies

👉🏼Building and managing relationships with influencers and brand ambassadors

👉🏼Planning and executing social media advertising campaigns

👉🏼Monitoring and managing online reputation

👉🏼Conducting competitor analysis to identify opportunities and trends

So, next time you hear someone say, "Oh, you're just a Social Media Manager," remind them that we're the secret superheroes of the internet! 💥

01/10/2024

This year, I'm making a big change in my approach to life and business. 😬

Instead of trying to do it all, both personally and professionally, I'm going to prioritize the things that truly bring me joy.

I want to focus on what lights up my soul and brings me a sense of fulfillment. 🥰

That means dedicating more time and energy to my amazing clients who have become friends, while still finding time to nurture my exciting writing journey.

But it's not just about work. I also want to continue to be present for my kids and actively participate in their school and extracurricular activities. Being there for them and supporting their passions is incredibly important to me. After all, family is a source of joy and love that I don't want to take for granted.

And let's not forget about self-care and mental health. This year, I'm choosing to prioritize my well-being and make time for activities that recharge and rejuvenate me. Whether it's practicing mindfulness, going for a walk in nature, or simply enjoying a good book, I want to do more of what brings me inner peace and happiness.

So, in 2024, I'm letting go of pretending to be a morning person. Let's be real, coffee is my savior and I'm done pretending otherwise! Who's with me? ☕️😄

What's one thing you're leaving behind this year?

01/08/2024

As we step into the new year, it's time to shake things up and take your business to new heights. 💪

And what better way to do that than by outsourcing some of your tasks?

It's a smart move to boost your productivity and focus on what you do best. 💼

So, if you're wondering where to start swipe to see the top tasks I suggest you start with! ➡️

Outsourcing these tasks not only allows you to leverage the expertise of professionals but also gives you the freedom to concentrate on the core aspects of your business.

Drop one business goal you have for 2024 in the comments! 👇🏽

07/19/2023

Tell me you're a small business owner or entrepreneur without telling you're a small business owner or entrepreneur.

When your house has a gas leak and you take your kids, dogs, and laptop upon evacuation. 😂

To be fair, it was a slow leak (thankfully) and it's going to be fixed tonight (again hopefully)

If you knew the full story, then you'd realize that I have to laugh at this situation to keep from crying.

05/18/2023

Is your mounting to-do list wreaking havoc on your productivity? Or is a looming project playing the role of a mischievous roadblock, halting your progress?⁠

Tell me, what colossal task has taken the spotlight on your to-do list? ⁠
⁠
Perhaps it's...⁠
👉Conquering that long-awaited freebie, once and for all⁠
👉Polishing and launching your website masterpiece⁠
👉Finally releasing that eagerly anticipated course or offer⁠
👉Putting your podcast into motion, full speed ahead⁠
👉Penning that captivating Newsletter⁠
⁠
Whatever it may be, let's uncover the barriers that stand between you and your goals. ⁠
⁠
1️⃣ Lack of planning - Time to put those planning skills to the test! Map out a project timeline and set a completion deadline, then work your way backwards, identifying the individual tasks that need to be conquered and when. By breaking them down into bite-sized chunks, you can conquer them one by one, triumphantly crossing them off your daily to-do list. And here's a pro-tip: don't wait until the morning to plan your day! Plan the night before to bid farewell to work and smoothly transition into personal time.⁠
⁠
2️⃣ Lack of confidence - Beware the notorious imposter syndrome! It often looms large, hindering the progress of many talented individuals. Fear not, for assistance is at hand! Seek the support of someone who can craft compelling copy about your skills and offerings from an external perspective. Moreover, enlist the help of a master creator who can fashion captivating freebies and handouts, instilling in you the utmost confidence in representing your brand and vision.⁠
⁠
3️⃣ Lack of time - Ah, the elusive commodity that slips away all too easily! Without prioritizing your tasks within the available time, it's a never-ending cycle of "I'll do it later." Fear not! Time-blocking and the magic of outsourcing can come to your rescue. Carve out dedicated blocks of time for specific tasks, and don't hesitate to delegate certain responsibilities to others, creating more precious hours in your day to focus on other crucial aspects of your business.⁠
⁠
Fortunately, all these stumbling blocks that impede your journey towards achieving your goals can be conquered with the aid of a virtual assistant!⁠
⁠
What tasks always seem to end up on the bottom of your to do list and never get accomplished? Let me know in the comments!

05/15/2023

Are you an author or small business who feels like a fish out of water when it comes to social media? 🐟

Don't worry, I've got your back!

Did you know that focusing too much on selling your products or services can turn people off? Sure your audience needs to know what you offer, but in terms of selling, people buy from people they have a connection with.

People buy from people they trust.

Here are some tips to help you come up with content for your social media platforms that will help you build a connection rather than just sell:

📚 Share your story! Whether it's how you got started, what inspires you, or customer experiences, storytelling is a great way to connect with your audience.

🎓 Provide valuable content related to your niche. Share tips, tutorials, or industry news that your audience will find helpful. This will position you as an expert in your field and keep your audience engaged.

🤝 Don't forget to interact with your audience! Ask questions, respond to comments, and share user-generated content. Building connections is what social media is all about!

Remember, social media is about building a connection and having fun while doing it! 🤩👍

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Ottawa River Integrative Mental Health
14 Chamberlain Avenue

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