ACTIVATE

04/09/2026

✨ Community Spotlight: Zach Weston ✨

Zach Weston, MBA, MSc, ACSM-CEP, is the Executive Director of Fitness Industry Council of Canada and a respected leader driving the future of the fitness industry in Canada.

With a background spanning facility ownership, clinical innovation, and national leadership, Zach has worked across the full spectrum from cardiac rehabilitation to supporting elite, Olympic, Paralympic, and professional athletes. His experience bridges fitness, healthcare, and education in a way that continues to elevate our industry.

Zach has also held leadership roles in education and advocacy, while teaching nearly 90 courses in kinesiology, entrepreneurship, leadership, and business - mentoring the next generation of professionals along the way.

🎤 Join Zach in Ottawa on April 18 as he shares insights on The State of the Industry - an important and timely conversation shaping where we go next in 🇨🇦. You can also follow all of the amazing work he’s leading at

04/07/2026

In one weekend, with over 22 education partners, ACTIVATE FitCon brings together professionals who live what they teach.

Coaches. Educators. Practitioners. Leaders.

Each presenter has built their career through service, experience, and a commitment to growth. They are in the field, doing the work, evolving their craft, and raising the standard for what it means to be a fitness professional. They are here to connect and uplift.

Real conversations.
Shared challenges.
Practical application.
Honest leadership.

This is what creates the experience.

04/04/2026

2 weeks from today 🔜 April 18th.

A day of movement.
A day of connection.
A day of conversation.

Step into the energy.
Feel the momentum.
Be in the room.

Ottawa, ON (& live-streamed online)

https://activatefit.ca/fitcon/

04/03/2026

04/02/2026

🔦 Community Spotlight: Kia Williams

We are thrilled to welcome Kia Williams to ACTIVATE FitCon 2026 — LIVE in-person for the very first time!

Kia has been part of the ACTIVATE community since 2023, when she joined us virtually and made an immediate impact. From 2023 through 2025, her presence, message, and leadership have continued to resonate with our community — and this year, we finally get to experience that energy IRL!

Kia Williams, M.B.A., M.S., 200hr RYT, is a global fitness presenter, project manager, and author of Functional Core for Women: Targeted Training for Glutes and Abs. She is also an executive board member of Fit4Mom and Jeremiah 33:6, a not-for-profit focused on holistic health education and preventative medicine.
Recognized as the 2022 IDEA Fitness Instructor of the Year, Kia brings a powerful blend of education, leadership, and purpose-driven coaching to everything she does.

Her work goes beyond sets and reps. She is committed to helping individuals live a creative, sustainable, and healthy lifestyle — one that supports both personal well-being and professional longevity.

From our first virtual session in 2023 to continued connection through 2025, we can’t wait to share her energy on the ACTIVATE stage in person!

If you’ve experienced Kia before, you know the impact she brings. If this will be your first time, you are in for something powerful.

You can find Kia on April 18th leading “Core & Restore” or on IG .fitness

04/01/2026

EARLY BIRD ENDS TONIGHT ⏰

Save $50 before Midnight!

But this isn’t just about saving on a ticket.

Here are the top 6 reasons
WHY PEOPLE ATTEND ACTIVATE FitCon:

• To reconnect with their purpose in fitness
• To be in a room of professionals who get it
• To learn beyond sets and reps — coaching, leadership, longevity
• To build relationships that move their career forward
• To feel inspired again (not burned out)
• To invest in themselves in a way that pays off all year

Because the people who give the most to others need a place to recharge too.

And that’s exactly what this weekend is.

April 17–19 | Ottawa

Make the decision today.
Join us before midnight

Join ACTIVATE Academy for FitCo - the largest Fitness Conference in Ottawa! Learn, connect with 250+ peers, and grow your fitness career with us!

03/31/2026

HOT OFF THE PRESS 🔥

We are excited to announce our ACTIVATE FitCon 2026 Keynote Speaker….

🥁 BISMARK BOATENG

From the Olympic stage at the Tokyo 2020 Games to leading teams at Movati Athletic, Bismark brings a level of insight, discipline, and leadership that goes far beyond the workout.

This is not just a keynote. This is a call forward for our industry.

Bismark’s message on transformational leadership will challenge you to:
- Lead with purpose
- Elevate the people around you
- Step into your role as a true professional
- Create impact that lasts beyond the session

Because what we do as fitness professionals… matters.

We are not just coaches, trainers and instructors. We are leaders. We are the bridge between intention and action. And we have the power to change lives.

And that’s exactly where this weekend begins.
📍 April 18, 2026📍 ACTIVATE FitCon – Ottawa

https://activatefit.ca/fitcon/

Stay Inspired. Stay Connected. Stay in the Industry.

03/30/2026

There’s something powerful about being in a space where everyone is driven, passionate, and committed to growth.
Not to outshine each other, but to rise together.

This is where ideas expand.
Where energy shifts.
Where inspiration becomes action.

A room full of leaders doesn’t just change individuals… it strengthens an entire industry.

03/29/2026

ACTIVATE Rapid Fire 🎤 – Featuring Sarah Zahab

We asked our presenters three quick questions as we build momentum toward ACTIVATE FitCon 2026.

1️⃣ Your go-to movement right now
2️⃣ What fuels your momentum in fitness
3️⃣ One thing that keeps you inspired in this industry

From helping others build strength through simple, powerful habits to the message behind her book Walk Your Way Fit, Sarah continues to remind us that movement doesn’t have to be complicated to be effective.

Join Sarah on April 18 for a Walk & Talk experience at the conference — connect in real conversation and experience the power of movement in its simplest form. Then join us April 17–19 in Ottawa to reconnect with the community, education, and inspiration that keep fitness professionals moving forward.

03/28/2026

3 weeks out 🔜 APRIL 18th.

5 days left for the early bird deadline.

Invest in one weekend. Elevate your entire career.

03/26/2026

At ACTIVATE FitCon 2026, we’ve designed 4 distinct tracks to support every part of your growth as a fitness professional:

Strength. Movement. Coaching. Leadership.

Because staying in this industry isn’t about doing more.
It’s about evolving, learning, and leading at a higher level.

This is where that happens.

📍 Ottawa
📅 April 17–19

Register now.

03/25/2026

Lies, Fries & Chicken Thighs 🍗

Yes… this is actually the title of one of our sessions at ACTIVATE FitCon 2026.

And honestly, how good is that?!

Because behind the catchy name is something even more powerful…
truth in an industry full of noise.

We are incredibly fortunate to have Dr. Jose Antonio with us this year — one of the world’s leading researchers in sports nutrition and protein metabolism. CEO and co-founder of The International Society of Sports Nutrition

This is not opinion.
This is not trend-based nutrition.
This is decades of research that has challenged outdated beliefs and reshaped how we understand protein, performance, and body composition.

In this session, he breaks down:
• The biggest myths around high-protein diets
• What protein actually does in the body
• What coaches are getting wrong
• And how to confidently guide your clients with evidence-based clarity

Because as professionals, we are not just delivering workouts.
We are educating, influencing, and shaping how people take care of their bodies.

And that responsibility requires truth, not trends.

Sunday, April 19 | ACTIVATE FitCon 2026 - VIRTUAL Presentation