Keith Holland Opticians

Keith Holland Opticians Award-winning Opticians based in a prestigious regency building; on the edge of Cheltenham town centre. Led by a friendly & family focused team.

Innovative 3D OCT and OPTOS imaging as standard. Unique and Sustainable eyewear brands. A unique eye care practice, that really cares about everyone who uses us.

15/12/2025

New Podcast Episode Out Now!

Dermot is joined by special guest Sarah Farrant to talk all things dry eye screening, why it matters, who should be screened, and how early detection can change outcomes.
Perfect listening for anyone experiencing irritation, redness, or fluctuating vision.

We’re incredibly proud of Ankur!He’s back in Optometry Today again this month as part of their expert panel, sharing his...
10/12/2025

We’re incredibly proud of Ankur!
He’s back in Optometry Today again this month as part of their expert panel, sharing his insights on some of the most important issues facing our profession.
At Keith Holland, we’re lucky to have clinicians who not only deliver outstanding care in our practice, but also help shape the wider future of optometry.
Well done, Ankur! your expertise makes a real difference every single day.

Hero moment!This weekend, Summer put her training into action.Just days after completing our medical emergency training,...
09/12/2025

Hero moment!
This weekend, Summer put her training into action.
Just days after completing our medical emergency training, she stepped in during a real life emergency and helped save a life!
We couldn’t be prouder of her calm, quick thinking and compassion.
This is exactly why continuous training matters, for our patients, our community, and each other.

Well done, Summer. You’re incredible!

December is Gift of Sight MonthAt our practice, we believe that clear vision is one of life’s greatest luxuries, a gift ...
08/12/2025

December is Gift of Sight Month

At our practice, we believe that clear vision is one of life’s greatest luxuries, a gift that deserves thoughtful care and lifelong protection. This month, we join the global initiative established in 2019 to highlight the profound importance of proactive eye health.

Why Your Annual Eye Examination Matters

Modern eye care goes far beyond checking your prescription. A comprehensive exam allows us to detect early signs of:
• Refractive errors that quietly diminish clarity.
• Cataracts, one of the leading causes of vision impairment worldwide.
• Conditions with no early symptoms, such as glaucoma and macular degeneration.

Early detection is not only protective, it’s preventive. It safeguards the visual quality that shapes how you work, connect, and experience the world.

Did you know:
• Over 2.2 billion people are living with vision impairment.
• At least 1 billion cases could have been prevented or remain unaddressed.
• Vision loss disproportionately affects individuals over 50, yet healthy sight should be nurtured at every age.

So this December, we encourage you to:
Book your annual eye examination, the cornerstone of long-term visual wellness.
Ask your optometrist about the silent nature of many eye diseases.

It’s beginning to look a lot like Christmas…Dermot’s office is now 90% Christmas cards from our wonderful patients and 1...
04/12/2025

It’s beginning to look a lot like Christmas…
Dermot’s office is now 90% Christmas cards from our wonderful patients and 10% actual work!

03/12/2025

The most important questions we’ve asked all week…
Our team took on a full Would You Rather: Optical Edition!
Scroll to see how everyone voted and tell us your picks in the comments!

Behind the Scenes at HOYAYesterday some of our team had the incredible opportunity to tour the HOYA Lens Laboratory, the...
02/12/2025

Behind the Scenes at HOYA

Yesterday some of our team had the incredible opportunity to tour the HOYA Lens Laboratory, the place where some of the world’s most advanced lenses are created.
We loved seeing exactly what goes into making the lenses we prescribe and dispense every day here at the practice.

From the precision manufacturing to the ultra-technical coating processes, it reminded us how much craftsmanship and science sit behind every pair of glasses.

What we learned:
🔹 How HOYA engineers lenses to be thinner, clearer, and more personalised than ever
🔹 The technology behind anti-reflection & UV coatings
🔹 Why accuracy at every step matters for sharper, more comfortable vision
🔹 How sustainability and quality checks are built into the whole process.

It’s always exciting to see the innovation happening behind the scenes!
Thank you for welcoming us into your lab and showing us how our patients’ lenses are brought to life. (And for the Lindt balls!)

Struggling with sore, watery or tired eyes?In our dedicated dry eye clinic, we get to the root of dry eye, not just the ...
28/11/2025

Struggling with sore, watery or tired eyes?
In our dedicated dry eye clinic, we get to the root of dry eye, not just the symptoms.
Alongside advanced tear film diagnostics, we offer IPL and LLLT treatments to calm inflammation, improve oil gland function, and support healthier, more comfortable eyes.
If your eyes haven’t been feeling their best lately… it might be time to book in.

27/11/2025

The Keith Holland Mince Pie League is in full swing!
Each week leading up to Christmas, our team will be taste-testing a different mince pie from everywhere from M&S to Morrisons to everywhere in between.
Dermot kicked things off with this week’s contender from Dalesford.
We’ll be keeping all scores under wraps until just before Christmas, when we reveal our overall winner so stay tuned. (And rest assured all eaten with a cup of tea)

A huge shoutout to our incredible Front of House team!They’re the first smiles you see, the calm in the chaos, and the r...
25/11/2025

A huge shoutout to our incredible Front of House team!
They’re the first smiles you see, the calm in the chaos, and the reason everything feels smooth before your appointment even begins.
Today’s meeting was all about sharing ideas, supporting each other, and finding even more ways to make every patient feel genuinely cared for from the moment they walk in.
We’re so lucky to have a team that leads with kindness, efficiency, and plenty of laughter. Thank you Summer, Francesca, and Deb!

The Great Keith Holland Mince Pie League has started!From now until Christmas, we’re putting the nation’s festive favour...
21/11/2025

The Great Keith Holland Mince Pie League has started!

From now until Christmas, we’re putting the nation’s festive favourite to the ultimate test.
Each week we pick a mince pie from a different supermarket, and the whole team will try them (strictly for research purposes), and we score it for pastry, filling, appearance, price, and all round flavour.
Who will be crowned the top mince pie of 2025? Stay tuned for our weekly leaderboard!

Our Dispensing Optician Hannah spent some time today talking with one of our lovely patients about the right vision aids...
20/11/2025

Our Dispensing Optician Hannah spent some time today talking with one of our lovely patients about the right vision aids to support their day-to-day life.
At Keith Holland Opticians, we’re a preventative practice, always looking ahead and helping our patients get the very best out of their vision, comfort and overall health.

Address

27 St Georges Road
Cheltenham
GL503DT

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 10am - 5:30pm
Friday 9am - 5:30pm
Saturday 9am - 4:30pm

Telephone

+441242233500

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