Rowan’s Rule

16/10/2025

Today marks Restart a Heart Day, a campaign all about raising awareness of the importance of CPR.

Having that knowledge truly can make all the difference, and it’s something very close to our hearts.

I know it’s been a little quiet on here lately, but please know that I’m still working hard behind the scenes to get Rowan’s Rule shared in maternity care services across the UK and beyond. Every conversation, every meeting, and every share helps us move a little closer to making a real difference for other families.

Saturday was Rowan’s third birthday. Not a day goes by that we don’t think about him and wish things were different. But as they aren’t, we hold on to his legacy — and keep pushing forward in his name, with love and purpose.

Thank you to everyone who continues to support, share, and speak about Rowan’s Rule. Your kindness and encouragement mean more than words can say. 💙

23/09/2025

A huge thank you to the incredible teams at UHNM, Staffordshire and Stoke-on-Trent ICB, and the Child Death Overview Panel for their hard work, dedication, and commitment in making this possible.

By sharing CPR and safe sleep guidance with expectant parents, you are giving families the knowledge, confidence, and reassurance to act in an emergency and to create safer sleep environments for their babies. This vital step will not only raise awareness but will also help prevent avoidable tragedies and give little ones the safest possible start in life.

We are truly grateful for your support in carrying Rowan’s Rule forward and ensuring his legacy protects other families. 🌟💙

Expectant mums at UHNM will now receive potentially life-saving cardiopulmonary resuscitation (CPR) and safe sleep guidance as part of a new partnership campaign. 👶🏼🏥

Guidance leaflets will now be given to parents and carers attending antennal appointments at UHNM to help families feel more confident in responding to emergencies and educate about safer sleep environments for infants.

Developed in partnership with Staffordshire and Stoke-on-Trent Integrated Care Board (ICB) and launched to coincide with , the guidance explains how to correctly assess a baby’s response and begin CPR in an emergency and safe sleep practices.

Sarah Jamieson, director of midwifery at UHNM, said: “Providing families with clear, practical information is central to safe maternity care. This new guide gives parents and carers the confidence to act in an emergency and the reassurance of knowing how to create a safe sleep environment for their baby.

"By working together with our partners across Staffordshire and Stoke-on-Trent, we can help prevent avoidable tragedies and give every child the safest possible start in life.”

In the UK, around 200 babies die suddenly and unexpectedly every year with most deaths happening during the first 6 months of a baby’s life. Infants born prematurely or with a low birthweight are at greater risk. Sudden Infant Death Syndrome (SIDS) usually occurs when a baby is asleep, although it can occasionally happen while they’re awake.

Information in this guidance is supported by the Staffordshire and Stoke-on-Trent Child Death Overview Panel (CDOP) and has been developed in support of Rowan’s Rule, a campaign launched by a family whose baby boy tragically stopped breathing at home.

13/05/2025

It has now been a year since the wheels truly started turning for Rowans Rule and I am so proud of what we have achieved:

💙 Infant CPR video available in BSL, English, English Subtitle, Polish, Punjabi, Romanian, Slovak and Urdu
💙 Rowans Rule partially implemented in University Hospitals Derby & Burton
💙 Rowans Rule pending in Chesterfield, Nottingham and Stoke & Staffordshire Trust and Sandwell & West Birmingham
💙 We are also working towards and aiming for Rowans Rule to be within our Urgent Treatment Centres, GP Out of Hours, 111 Services, Baby Red Books and additional hospital trusts

As always, my only ask is to keep sharing the message

Share your videos with friends, family, and the world

07/01/2025

Lovely catch up with BBC Radio Derby this morning on the success of Rowans Rule last year 💙

03/01/2025

31/12/2024

As 2024 draws to a close, I’d like to say a massive thank you to everyone for their support of Rowans Rule.

Almost 30,000 people have seen the videos via our page alone which is mind blowing.

Our biggest achievement is that University Hospitals Derby & Burton are now showing Rowans Rule film in their antenatal waiting areas and will be part of their discharge process.

Ahead of my maternity leave drawing to a close, I am taking a little break from Rowans Rule in order to spend some quality time with Caleb but I ask that everyone keeps spreading the message and remember

Happy New Year love Rachel, Christian, Rowan & Caleb xx

03/11/2024

BBC Breakfast this morning

So pleased with national coverage and thank you to Mini First Aid’s Gemma for a live demonstration and dispelling common misconceptions 🥰

The Infant CPR video has now been viewed over 20,000 times on our page. Thank you everyone for the support and shares.

Let’s keep spreading the word in Rows name

02/11/2024

Thank you to BBC News for the wonderful piece

Also featuring Caleb’s TV debut 🥰

01/11/2024

We’ve just heard that Rowans Rule will be on East Midlands Today at 1:30pm and 6:30pm.

Let’s keep spreading the message far and wide

31/10/2024

A couple have made an instructional video on how to perform infant CPR after their son died.

30/10/2024

15/10/2024

I am so over the moon to say that the video has now been viewed 10,000 times!

Thank you so much everyone for the support and sharing … let’s keep it going 💙💙