Yuula

20/04/2026

Yes, you made & birthed that 💫 You are strong, you are powerful & you have got this 💪🏻

Photo credit: .birthphotography

19/04/2026

If there’s one thing I’d tell you not to underestimate for birth prep, it’s your mindset.

Building your mindset for birth during pregnancy is HUGE, it can literally transform your perception of pain during your labour.

Why the mama mindset toolkit contains what it does:

•birth prep journal by .ology
This journal will help you to unpick your mind and build sturdy foundations before leaning into helping you build your confidence

•positive affirmation cards
Such a hack! Decorate them everywhere around your home and let your mind gently absorb them whilst you go about your day✨

•rest and recover bath salts
Gorgeous aromatherapy salts to help you relax, unwind and connect with your baby. Pair with your relaxation audio for max mindset magic✨ (grab your free relaxation audio when you sign up to our mailing list or with the duo set!)

•the duo set
Gorgeous natural pain relief & massive tool… & did we mention, relaxation audio included 🧘‍♀️

Shop now at www.yuula.co.uk

18/04/2026

Vernix Caseosa (gorgeous video from )

Have you heard of it? It’s the creamy white layer on your baby’s skin, just like in this photo. It is formed early in the womb and provides a barrier between your baby’s skin and the amniotic fluid.

At around 20 weeks of pregnancy your baby will be covered head to toe in a layer of vernix. From this point the thickness of the vernix will increase until its peak at around 36-38 weeks and if your baby is born at this time you will see it all over them.

From 36-38 weeks the vernix begins to soak in, until it’s just visible in the creases of their skin. If your baby is born after their due date their skin may even be a little bit dry as there is minimal vernix left.

Vernix isn’t just helpful during pregnancy. It has lots of benefits once they are born too. It makes your baby’s skin silky soft, helping to lock in moisture after birth if you slowly let it soak into the skin naturally. It also provides extra immunity and protection from germs, as it supports the development of your baby’s skins protective layer known as the ‘acid mantle’.

All of these amazing benefits are why it’s recommended to not wipe the vernix off after birth or wash your baby. You might think it looks a little gross, but the abundance of benefits might help you to resist and let this amazing, natural moisturiser slowly sink in and continue to nourish your baby’s skin.

Repost: and I think it looks pretty cute too!

17/04/2026

Pressure can completely shift how we experience pain ✨

Our Aura Orbs are designed to work with your nervous system, giving your body something grounding to focus on as contractions build, helping you ride each wave with more control and calm.

But their support doesn’t stop at birth 🤍
In those early postpartum days, they can help you manage:
• after pains
• going to the toilet
• sitting up & moving after a caesarean birth
• general discomfort as your body recovers

And beyond that, they’re there for:
• soothing massage
• easing muscle tension
• anxiety relief
• painful or intense moments like flying, dental appointments, tattoos & medical procedures

A small tool with a powerful purpose, through birth and beyond.

When have you used your orbs? We’d love to know in the comments.

AuraOrbs PositiveBirth

15/04/2026

A baby’s first cry serves an important purpose, helping clear their tiny lungs, fill them with air, and begin the natural rhythm of breathing on their own as their physiology adapts to life outside the womb💕

In a water birth, this transition can be especially gentle. The warm water can be so soothing that babies may take a little longer to cry, with a soft, calm adjustment followed by a bigger cry a few minutes later, a completely normal part of this peaceful transition 🌊👶

Video credit:

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13/04/2026

Building your birth bag? Don’t forget this 🤍

No matter what kind of birth you’re planning, epidural or not, you’ll still need ways to cope, ground yourself, and stay in control through each stage.

Aura Orbs are designed to:
• give you something to focus on
• help you stay present
• support you through every wave

Because birth isn’t just about pain relief, it’s about having the right tools when you need them most.

Head to www.yuula.co.uk to add these to your birth bag ✨

12/04/2026

Repos
The role of a midwife at a homebirth is so often to do nothing. The majority of the time at a homebirth, we are observing, witnessing, holding space in awe. Yes there are definately times we need to act and support mums and babies through the journey of birth, but most of the time we are standing back taking photos and witnessing the transformation of birth.

Women are extremely powerful.
Stronger than they know themselves.
And my favourite part of this calling, is standing back and giving space for this power to unfold without interruption or fear.

11/04/2026

Drug free pain relief… any time… anywhere✨

‘Amazing. These helped me so much for my water birth!
They definitely help trick your brain. Recommend’

‘I’m a doula and I always have them in my bag, my clients love them’

‘These orbs are amazing! They helped me through 12 hours of contractions, a really excellent tool to distract yourself from the intensity of labour.’

‘I used the orbs for my 2nd labour and WOW!!! Along with breathing techniques these got me to 9cm unmedicated and the midwife’s were shocked how I did it. On the odd occasion I would forget to squeeze them and I really felt the difference. I don’t know how they work but they really do. They could have taken me all the way through but interventions led to more medical pain relief. I still had them going through so they were still helping. So, so impressed by them and recommend them for any labour experience. Thank you Yuula‘

Shop now at www.yuula.co.uk 🩷🧡

10/04/2026

They don’t call it the dilation station for nothing 😉

Shout out to the humble toilet ✌️ always there for the labouring woman, always providing the privacy, always providing the comfy spot, always helping to rotate the babies.

We love you 😍🤣

Photo credit:

08/04/2026

Our Bestselling Birth Environment Toolkit✨ with all of your senses in mind, designed to get the oxytocin flowing.

Your birth environment is about so much more than the twinkly lights, it’s backed by research too.

Studies have found that creating a soothing environment with gentle lighting can significantly reduce the need for medical interventions; including epidurals, synthetic oxytocin drips, and even episiotomies.

This kind of environment has been linked to a higher likelihood of a straightforward vaginal birth, better early breastfeeding outcomes (with increased rates of breastfeeding beyond 6–8 weeks), and a more positive perception of the overall birth experience.

Shop now at www.yuula.co.uk 🩷🧡

07/04/2026

I can guarantee it’s probably more than you give your body credit for 🩷🧡

05/04/2026