The Natural Food Store

The Natural Food Store We believe the key to good health is to look after our bodies the best we can. From great nutrition

Since 1977, when Herbal and Homeopathic remedies were little known, the Natural Food Store has been helping look after the people of Norwich.

We know it’s rather chilly right now - if you don’t want to venture out, and to be honest, we wouldn’t either - then fee...
06/01/2026

We know it’s rather chilly right now - if you don’t want to venture out, and to be honest, we wouldn’t either - then feel free to give us a call on 01603 613228 or pop us a DM with any questions. You can also order many of our lines at shopnaturally.com

No one seems to really know what weather we have in store for us over the next 48 hours, so please do note, if it gets really bad, we may send staff home when it’s safe. You can still call us however and I’ll be able to answer!!

15/11/2025

🌿 Happy World Echinacea Day!

Today we’re celebrating one of the most trusted herbal allies for immune support — Echinacea — and spotlighting our bestselling and award-winning range: A.Vogel’s Echinaforce®.

If you’ve ever visited us asking how to stay well through the busy seasons, recover quicker from seasonal bugs, or build resilience when your immune system feels run-down… chances are we’ve introduced you to this powerhouse plant.

🌸 Why Echinacea?

Echinacea has been used for centuries to support the body’s natural defences. It’s rich in compounds known to:
• Strengthen immune cell activity
• Support a faster response to cold & flu viruses
• Reduce inflammation
• Encourage a more balanced immune system, rather than overstimulating it

But not all echinacea is created equal — and that’s why we recommend A.Vogel.

🌱 Why We Trust A.Vogel Echinaforce®

A.Vogel grows fresh, organic, bioactive echinacea in their Swiss herbal fields — and processes the plant within 24 hours to preserve potency. This results in:
✔ High levels of active constituents
✔ A full-spectrum extract (root + herb)
✔ Consistent, clinically researched results
✔ Products suitable for long-term immune support or short-term use at the first signs of illness

A.Vogel Echinaforce® has been studied for decades and is shown to help:
• Reduce the frequency and severity of colds
• Shorten the duration of viral infections
• Support the immune system during periods of stress, travel, or fatigue

💚 Ways to Use Echinaforce®

We stock the full range, including:

✨ Echinaforce Drops & Tablets – Daily immune protection or acute use
✨ Echinaforce Hot Drink – Rich, comforting, and perfect at the very first tickle
✨ Echinaforce Sore Throat Spray – Targeted relief using fresh herbal extracts
✨ A.Vogel Echinacea Lozenges – On-the-go support

Our team can help you choose the right option depending on whether you want prevention, top-up immunity, or support during an active cold.

Meet the new Weleda Serum Drops — a beautiful, plant-powered collection designed to give your skin exactly what it needs...
15/11/2025

Meet the new Weleda Serum Drops — a beautiful, plant-powered collection designed to give your skin exactly what it needs, when it needs it. Each formula is lightweight, fast-absorbing, and crafted with certified natural ingredients to support real skin health, not just surface glow. Here’s a closer look at what each one can do:

✨ Hydrating Drops
Perfect for dry, tight or thirsty skin. These drops deliver deep moisture using naturally humectant plant extracts that help replenish and rehydrate the skin barrier. Ideal under your daily moisturiser for all-day comfort and a soft, dewy finish.

✨ Radiance Drops
Need a glow-up? This serum uses brightening botanicals and antioxidant-rich plant oils to support even skin tone and bring back that fresh, healthy luminosity. Great for dull, tired or stressed-out skin that needs a natural boost.

✨ Balancing Drops
Ideal for sensitive, reactive or combination skin. These drops help calm the appearance of redness and bring harmony back to skin that swings between dry and oily. Think lightweight support, clearer texture, and a soothed, steady complexion.

✨ Protecting Drops
Your daily defence against environmental stress. Rich in antioxidants, these drops help support your skin’s natural resilience — perfect for city living, screen-heavy days, or anyone wanting stronger, healthier skin over time.

Each serum is gentle, simple, and beautifully uncomplicated — perfect for layering, perfect for everyday use, and perfect for skin that loves natural care.

Available now at The Natural Food Store, Norwich 🌿💚
Pop in and find the one your skin will love most.

11/11/2025

Extremely helpful and attentive staff.

11/11/2025

Getting ready to celebrate with this weekend!

Next Saturday, we’ll be celebrating with as turns 70!
08/11/2025

Next Saturday, we’ll be celebrating with as turns 70!

Eek…. Don’t panic, we haven’t turned into a Christmas grotto yet, but I am starting to feel just a teeny bit festive whi...
29/10/2025

Eek…. Don’t panic, we haven’t turned into a Christmas grotto yet, but I am starting to feel just a teeny bit festive while having a sort out of display items so I can get ready for our yearly winter wonderland display!!

Reasons to use our refill service for household cleaning… 🧼 🧽 ✅ reduces plastic waste✅ ocean friendly formulas✅ closed l...
14/10/2025

Reasons to use our refill service for household cleaning… 🧼 🧽

✅ reduces plastic waste
✅ ocean friendly formulas
✅ closed loop system

Even our giant refill drums get reused and recycled. Today sees another 4 being packed up with string ready for collection by who will wash, refill and reuse these.

🚨🚨FREE MULTIVITAMIN 🚨🚨Quick, head to https://viridian-nutrition.com/pages/no-gunk and download your voucher, bring it in...
30/09/2025

🚨🚨FREE MULTIVITAMIN 🚨🚨

Quick, head to https://viridian-nutrition.com/pages/no-gunk and download your voucher, bring it into us and receive a 30 day supply of multivitamins COMPLETELY FREE!!

(While stocks last, so be super speedy and don’t miss out!)

📣🌟 N E W P R O D U C T S ! !These new serums from the lovely people at are simply DIVINE! Just add a few drops into yo...
27/09/2025

📣🌟 N E W P R O D U C T S ! !
These new serums from the lovely people at are simply DIVINE! Just add a few drops into your regular moisturiser or apply neat for an extra Boost!

Instantly hydrating, boosted with a little sparkle and glow, what’s not to love?
Be quick - we think this first delivery will literally fly off the shelf 💞

📢 𝗬𝗼𝘂𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 = 𝘆𝗼𝘂𝗿 𝗶𝗺𝗽𝗮𝗰𝘁When you share your wellness journey, you help others feel confident trying something new. W...
12/08/2025

📢 𝗬𝗼𝘂𝗿 𝗿𝗲𝘃𝗶𝗲𝘄𝘀 = 𝘆𝗼𝘂𝗿 𝗶𝗺𝗽𝗮𝗰𝘁

When you share your wellness journey, you help others feel confident trying something new.

We appreciate you so much!

🦴 𝗠𝘆𝘁𝗵 𝗕𝘂𝘀𝘁𝗶𝗻𝗴 𝗠𝗼𝗻𝗱𝗮𝘆: “𝗖𝗮𝗹𝗰𝗶𝘂𝗺 𝗮𝗹𝗼𝗻𝗲 𝗸𝗲𝗲𝗽𝘀 𝘆𝗼𝘂𝗿 𝗯𝗼𝗻𝗲𝘀 𝘀𝘁𝗿𝗼𝗻𝗴.”Calcium is important, but it doesn’t work in isolation. Y...
11/08/2025

🦴 𝗠𝘆𝘁𝗵 𝗕𝘂𝘀𝘁𝗶𝗻𝗴 𝗠𝗼𝗻𝗱𝗮𝘆: “𝗖𝗮𝗹𝗰𝗶𝘂𝗺 𝗮𝗹𝗼𝗻𝗲 𝗸𝗲𝗲𝗽𝘀 𝘆𝗼𝘂𝗿 𝗯𝗼𝗻𝗲𝘀 𝘀𝘁𝗿𝗼𝗻𝗴.”

Calcium is important, but it doesn’t work in isolation.

Your bones also need vitamin D, magnesium, vitamin K2, and weight-bearing movement to stay healthy. Brands like Viridian Nutrition offer bone-support formulas that combine these synergistic nutrients.

If you're only taking calcium, you're missing half the picture. Think of bone health as a team effort!

Address

4 Exchange Street
Norwich
NR21AT

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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Our Story

Since 1977, when Herbal and Homeopathic remedies were little known, the Natural Food Store has been helping look after the people of Norwich.

From herbal teas to supplements, skin care to snacks, we have a team of dedicated, professional staff on hand to help you decide what’s right for you.