The Natural Food Store

The Natural Food Store We believe the key to good health is to look after our bodies the best we can. From great nutrition

Since 1977, when Herbal and Homeopathic remedies were little known, the Natural Food Store has been helping look after the people of Norwich.

15/11/2025

๐ŸŒฟ Happy World Echinacea Day!

Today weโ€™re celebrating one of the most trusted herbal allies for immune support โ€” Echinacea โ€” and spotlighting our bestselling and award-winning range: A.Vogelโ€™s Echinaforceยฎ.

If youโ€™ve ever visited us asking how to stay well through the busy seasons, recover quicker from seasonal bugs, or build resilience when your immune system feels run-downโ€ฆ chances are weโ€™ve introduced you to this powerhouse plant.

๐ŸŒธ Why Echinacea?

Echinacea has been used for centuries to support the bodyโ€™s natural defences. Itโ€™s rich in compounds known to:
โ€ข Strengthen immune cell activity
โ€ข Support a faster response to cold & flu viruses
โ€ข Reduce inflammation
โ€ข Encourage a more balanced immune system, rather than overstimulating it

But not all echinacea is created equal โ€” and thatโ€™s why we recommend A.Vogel.

๐ŸŒฑ Why We Trust A.Vogel Echinaforceยฎ

A.Vogel grows fresh, organic, bioactive echinacea in their Swiss herbal fields โ€” and processes the plant within 24 hours to preserve potency. This results in:
โœ” High levels of active constituents
โœ” A full-spectrum extract (root + herb)
โœ” Consistent, clinically researched results
โœ” Products suitable for long-term immune support or short-term use at the first signs of illness

A.Vogel Echinaforceยฎ has been studied for decades and is shown to help:
โ€ข Reduce the frequency and severity of colds
โ€ข Shorten the duration of viral infections
โ€ข Support the immune system during periods of stress, travel, or fatigue

๐Ÿ’š Ways to Use Echinaforceยฎ

We stock the full range, including:

โœจ Echinaforce Drops & Tablets โ€“ Daily immune protection or acute use
โœจ Echinaforce Hot Drink โ€“ Rich, comforting, and perfect at the very first tickle
โœจ Echinaforce Sore Throat Spray โ€“ Targeted relief using fresh herbal extracts
โœจ A.Vogel Echinacea Lozenges โ€“ On-the-go support

Our team can help you choose the right option depending on whether you want prevention, top-up immunity, or support during an active cold.

Meet the new Weleda Serum Drops โ€” a beautiful, plant-powered collection designed to give your skin exactly what it needs...
15/11/2025

Meet the new Weleda Serum Drops โ€” a beautiful, plant-powered collection designed to give your skin exactly what it needs, when it needs it. Each formula is lightweight, fast-absorbing, and crafted with certified natural ingredients to support real skin health, not just surface glow. Hereโ€™s a closer look at what each one can do:

โœจ Hydrating Drops
Perfect for dry, tight or thirsty skin. These drops deliver deep moisture using naturally humectant plant extracts that help replenish and rehydrate the skin barrier. Ideal under your daily moisturiser for all-day comfort and a soft, dewy finish.

โœจ Radiance Drops
Need a glow-up? This serum uses brightening botanicals and antioxidant-rich plant oils to support even skin tone and bring back that fresh, healthy luminosity. Great for dull, tired or stressed-out skin that needs a natural boost.

โœจ Balancing Drops
Ideal for sensitive, reactive or combination skin. These drops help calm the appearance of redness and bring harmony back to skin that swings between dry and oily. Think lightweight support, clearer texture, and a soothed, steady complexion.

โœจ Protecting Drops
Your daily defence against environmental stress. Rich in antioxidants, these drops help support your skinโ€™s natural resilience โ€” perfect for city living, screen-heavy days, or anyone wanting stronger, healthier skin over time.

Each serum is gentle, simple, and beautifully uncomplicated โ€” perfect for layering, perfect for everyday use, and perfect for skin that loves natural care.

Available now at The Natural Food Store, Norwich ๐ŸŒฟ๐Ÿ’š
Pop in and find the one your skin will love most.

11/11/2025

Extremely helpful and attentive staff.

11/11/2025

Getting ready to celebrate with this weekend!

Next Saturday, weโ€™ll be celebrating with  as   turns 70!
08/11/2025

Next Saturday, weโ€™ll be celebrating with as turns 70!

Eekโ€ฆ. Donโ€™t panic, we havenโ€™t turned into a Christmas grotto yet, but I am starting to feel just a teeny bit festive whi...
29/10/2025

Eekโ€ฆ. Donโ€™t panic, we havenโ€™t turned into a Christmas grotto yet, but I am starting to feel just a teeny bit festive while having a sort out of display items so I can get ready for our yearly winter wonderland display!!

Reasons to use our refill service for household cleaningโ€ฆ ๐Ÿงผ ๐Ÿงฝ โœ… reduces plastic wasteโœ… ocean friendly formulasโœ… closed l...
14/10/2025

Reasons to use our refill service for household cleaningโ€ฆ ๐Ÿงผ ๐Ÿงฝ

โœ… reduces plastic waste
โœ… ocean friendly formulas
โœ… closed loop system

Even our giant refill drums get reused and recycled. Today sees another 4 being packed up with string ready for collection by who will wash, refill and reuse these.

๐Ÿšจ๐ŸšจFREE MULTIVITAMIN ๐Ÿšจ๐ŸšจQuick, head to https://viridian-nutrition.com/pages/no-gunk and download your voucher, bring it in...
30/09/2025

๐Ÿšจ๐ŸšจFREE MULTIVITAMIN ๐Ÿšจ๐Ÿšจ

Quick, head to https://viridian-nutrition.com/pages/no-gunk and download your voucher, bring it into us and receive a 30 day supply of multivitamins COMPLETELY FREE!!

(While stocks last, so be super speedy and donโ€™t miss out!)

๐Ÿ“ฃ๐ŸŒŸ N E W  P R O D U C T S ! !These new serums from the lovely people at  are simply DIVINE! Just add a few drops into yo...
27/09/2025

๐Ÿ“ฃ๐ŸŒŸ N E W P R O D U C T S ! !
These new serums from the lovely people at are simply DIVINE! Just add a few drops into your regular moisturiser or apply neat for an extra Boost!

Instantly hydrating, boosted with a little sparkle and glow, whatโ€™s not to love?
Be quick - we think this first delivery will literally fly off the shelf ๐Ÿ’ž

๐Ÿ“ข ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ = ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜When you share your wellness journey, you help others feel confident trying something new. W...
12/08/2025

๐Ÿ“ข ๐—ฌ๐—ผ๐˜‚๐—ฟ ๐—ฟ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„๐˜€ = ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ถ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜

When you share your wellness journey, you help others feel confident trying something new.

We appreciate you so much!

๐Ÿฆด ๐— ๐˜†๐˜๐—ต ๐—•๐˜‚๐˜€๐˜๐—ถ๐—ป๐—ด ๐— ๐—ผ๐—ป๐—ฑ๐—ฎ๐˜†: โ€œ๐—–๐—ฎ๐—น๐—ฐ๐—ถ๐˜‚๐—บ ๐—ฎ๐—น๐—ผ๐—ป๐—ฒ ๐—ธ๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ผ๐—ป๐—ฒ๐˜€ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด.โ€Calcium is important, but it doesnโ€™t work in isolation. Y...
11/08/2025

๐Ÿฆด ๐— ๐˜†๐˜๐—ต ๐—•๐˜‚๐˜€๐˜๐—ถ๐—ป๐—ด ๐— ๐—ผ๐—ป๐—ฑ๐—ฎ๐˜†: โ€œ๐—–๐—ฎ๐—น๐—ฐ๐—ถ๐˜‚๐—บ ๐—ฎ๐—น๐—ผ๐—ป๐—ฒ ๐—ธ๐—ฒ๐—ฒ๐—ฝ๐˜€ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐—ผ๐—ป๐—ฒ๐˜€ ๐˜€๐˜๐—ฟ๐—ผ๐—ป๐—ด.โ€

Calcium is important, but it doesnโ€™t work in isolation.

Your bones also need vitamin D, magnesium, vitamin K2, and weight-bearing movement to stay healthy. Brands like Viridian Nutrition offer bone-support formulas that combine these synergistic nutrients.

If you're only taking calcium, you're missing half the picture. Think of bone health as a team effort!

๐Ÿฅฆ ๐—š๐˜‚๐˜ ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐Ÿญ๐Ÿฌ๐Ÿญ โ€” ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚ ๐—ก๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ž๐—ป๐—ผ๐˜„A happy gut = better immunity, mood, and energy.โ€ข Feed it with prebiotics (fibre...
06/08/2025

๐Ÿฅฆ ๐—š๐˜‚๐˜ ๐—›๐—ฒ๐—ฎ๐—น๐˜๐—ต ๐Ÿญ๐Ÿฌ๐Ÿญ โ€” ๐—ช๐—ต๐—ฎ๐˜ ๐—ฌ๐—ผ๐˜‚ ๐—ก๐—ฒ๐—ฒ๐—ฑ ๐˜๐—ผ ๐—ž๐—ป๐—ผ๐˜„

A happy gut = better immunity, mood, and energy.

โ€ข Feed it with prebiotics (fibre-rich foods like leeks and oats).
โ€ข Populate it with probioticsโ€”try Living Nutrition or Together Health naturally fermented strains.
โ€ข Reduce ultra-processed foods and sugar.
โ€ข Herbs like fennel, chamomile, and ginger soothe digestive discomfort.
โ€ข Keep stress in checkโ€”it directly affects digestion.

A balanced gut is your wellness foundation.

Address

4 Exchange Street
Norwich
NR21AT

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm
Saturday 9am - 5pm

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Our Story

Since 1977, when Herbal and Homeopathic remedies were little known, the Natural Food Store has been helping look after the people of Norwich.

From herbal teas to supplements, skin care to snacks, we have a team of dedicated, professional staff on hand to help you decide whatโ€™s right for you.