29/10/2025
The Stage Before Stage 0: Reimagining Breast Cancer Awareness with MSD
What if the most important stage is the one that doesn't have a number yet?
We introduced Stage X: The Proactive Stage — before diagnosis, before fear. Where knowledge becomes action, screening becomes routine, and small choices rewrite outcomes.
Working with MSD and Singapore's leading breast cancer specialists, we created a campaign that shifts the conversation from awareness to empowerment. Not asking women to be afraid, but inviting them to take control.
Grateful to MSD for trusting our vision, to the doctors who lent their voices, and to every woman taking that proactive step forward.
Discover Stage X: https://bit.ly/4ozQ8f2