The Golden Concepts

The Golden Concepts The Golden Concepts curates quality eldercare products to enable ageing well. Our products are carefully designed and created with the end-user in mind.

The Golden Concepts is an e-commerce store which curates quality eldercare products to enable ageing well. Our product range is specially selected from all around the world with a simple yet important aim - to maximise independence to ensure a high quality of life in our golden years. We strive to bring together a wide range of quality products that go a step further than merely providing basic functions. Bringing together all the benefits of online shopping - fast delivery, a wide variety, and secure online payment system, we hope to bring convenience to seniors and caregivers alike.

Choosing the right wheelchair makes all the difference in daily comfort and independence. Explore our curated range to f...
20/08/2025

Choosing the right wheelchair makes all the difference in daily comfort and independence. Explore our curated range to find the perfect fit for your loved ones.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/58mm8n69

Check out our latest arrivals, including modern shower chairs from Trust Care, a quality eldercare brand from Sweden. 🔗 ...
06/08/2025

Check out our latest arrivals, including modern shower chairs from Trust Care, a quality eldercare brand from Sweden.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/bdfzdb3k

✨ Meet your new companion for independent living - the Glide 2-in-1 Rollator Pushchair. Whether you're out for a stroll ...
21/07/2025

✨ Meet your new companion for independent living - the Glide 2-in-1 Rollator Pushchair. Whether you're out for a stroll or need a rest along the way, the Glide transforms easily from a rollator into a pushchair, giving both users and caregivers unmatched flexibility and peace of mind.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/7p3eac7w

⚠️ Falls are one of the most common causes of injury among older adults - but many are preventable with just a few small...
03/07/2025

⚠️ Falls are one of the most common causes of injury among older adults - but many are preventable with just a few small changes.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/bdh8dsxf

⚠️ Bathrooms can be a dangerous place for our loved ones, with slippery floors and tight spaces. Take these steps to mak...
26/06/2025

⚠️ Bathrooms can be a dangerous place for our loved ones, with slippery floors and tight spaces. Take these steps to make your bathroom safer today.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/5t5y529f

🥰 Caring for elderly parents? Check out these top picks help them stay safe and independent at home. 🔗Read more in our l...
11/06/2025

🥰 Caring for elderly parents? Check out these top picks help them stay safe and independent at home.
🔗Read more in our latest newsletter ➡ https://tinyurl.com/y22sa7p2

🎉 Check out our sale items and enjoy up to 40% off. 🔗 Read more in our latest newsletter ➡ https://tinyurl.com/mjn3vdws
05/06/2025

🎉 Check out our sale items and enjoy up to 40% off.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/mjn3vdws

🪑Geriatric Chairs are specially designed for older persons. Unique features include being extra sturdy, reclinable, with...
28/05/2025

🪑Geriatric Chairs are specially designed for older persons. Unique features include being extra sturdy, reclinable, with firm armrests to support users in standing.

🔗 Learn more in our latest newsletter ➡ https://tinyurl.com/tfrd7dnn

🤩Planning a trip? Whether it’s a short getaway or a long-awaited vacation, make sure you or your loved ones are well-equ...
21/05/2025

🤩Planning a trip? Whether it’s a short getaway or a long-awaited vacation, make sure you or your loved ones are well-equipped for a smooth journey.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/52s99258

At The Golden Concepts, we believe in empowering seniors to live independently and age gracefully. Our curated selection...
14/05/2025

At The Golden Concepts, we believe in empowering seniors to live independently and age gracefully. Our curated selection of products from global and local brands is designed to maximize mobility, safety, and comfort. ➡ https://tinyurl.com/4m5rhywp

😎 Regular wheelchairs are great for most users, but if you are bringing your parents out often, a travel wheelchair migh...
07/05/2025

😎 Regular wheelchairs are great for most users, but if you are bringing your parents out often, a travel wheelchair might be a better choice.

🔗Read more in our latest newsletter ➡ https://tinyurl.com/ycx9d8kj

🌟 At The Golden Concepts, we believe that ageing should be empowering. Here are some of our customers' favourite product...
30/04/2025

🌟 At The Golden Concepts, we believe that ageing should be empowering. Here are some of our customers' favourite products - handpicked to help you and your loved ones live life to the fullest.

🔗 Read more in our latest newsletter ➡ https://tinyurl.com/ypvmewv2

Address

3 Ubi Avenue 3, #05-02B Crocodile House
Singapore
408857

Opening Hours

Monday 09:30 - 13:00
14:00 - 18:30
Tuesday 09:30 - 13:00
14:00 - 18:30
Wednesday 09:30 - 13:00
14:00 - 18:30
Thursday 09:30 - 13:00
14:00 - 18:30
Friday 09:30 - 13:00
14:00 - 18:30
Saturday 11:00 - 18:00
Sunday 11:00 - 16:00

Telephone

+6586571657

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Our Story

The Golden Concepts is an e-commerce store that curates eldercare products to enable ageing well.

The idea behind the company first started when co-founders Vanessa and Chang Xi went to Denmark on a student exchange programme during their university days. They observed Danish seniors embracing ageing and living life to the fullest, while not being limited by mobility challenges.

Upon returning to their own elderly grandparents, they wondered – why not bring home this positive, independent culture surrounding the golden years?

In 2011, The Golden Concepts was set up in Singapore. Initially run from a home office, the company’s growth soon outgrew the space, and had recently made Crocodile House its new home ably supported by a passionate team.