Association of Strategic Alliance Professionals

05/19/2025

Alliance professionals never stop growing. We proudly unveil our refreshed identity that reflects our evolution and future direction. Our new tagline "Learn. Connect. Succeed." reaffirms our commitment to your partnership career.

This is "ASAP...Learn.Connect.Succeed." by ASAP Conferences on Vimeo, the home for high quality videos and the people who love them.

05/14/2025

Managing Risk in Strategic Alliances: Practical Tools, Real Impact
🗓️ Thursday, May 29, 2025 | 12:00–1:00 PM EDT | Zoom
🎟️ Free for ASAP Members | Part of the Best Practices Series

Risk in alliances isn't a matter of if—it's a matter of when. Are you ready?

Join Samuel Gosselin, CA-AM and Sharon Morgenbesser, CA-AM for a fast-paced, interactive session designed to help alliance professionals and cross-functional stakeholders in biopharma anticipate and manage risk before it escalates.

🔍 Based on insights from Jon Lavietes' “Diving into the Risk Pool” and ASAP’s proven approach to superior risk management.

💡 What you’ll gain:
✅ A practical framework for evaluating partnership risks
✅ Tools for early detection and escalation
✅ Cross-functional perspectives from Legal, Finance, BD, Clinical, and Commercial
✅ Governance strategies to protect and maximize value

This one-hour session is packed with real-world tools you can apply right away—exclusively for ASAP members.

🔗 Save your seat:https://www.strategic-alliances.org/events/managing-risk-in-strategic-alliances-practical-tools-real-impact-



Not part of our alliance and partner community? Join today and realize this member benefit and a whole lot more! https://www.strategic-alliances.org/membership

05/13/2025

🏆 Alliance Excellence Award Winner! 🏆

Congratulations to Norma Watenpaugh!

Last week we celebrated an extraordinary champion who truly embodies the spirit of alliance management and partnership excellence.

✨ Her incredible journey with ASAP includes:
• Founding the California Chapter
• Former Chair of Best Practices Committee
• Global Board of Directors & Advisory Council Member
• Pioneer of professional certification (CA-AM & CSAP)
• Co-author of key alliance management guides
• Leader of ISO 44001 Standard development

Her unwavering dedication has shaped our entire profession and transformed countless partnerships worldwide. From developing certification programs to leading the ISO Sustainability Initiative, Norma has consistently raised the bar for excellence.

Thank you, Norma, for your selfless service, collaborative spirit, and passion for advancing our alliance community! 🙌



Read more here https://www.linkedin.com/pulse/celebrating-excellence-honoring-true-adore/?trackingId=PW5o12o1Gu2aUplYet3VCw%3D%3D

05/05/2025

And we are off! Thank you to all who are in Denver with us!

Reveal happening now!!

05/03/2025

Great partnerships thrive through shared leadership. Our brand evolution celebrates the cooperative spirit and collective guidance that defines our alliance community.

Just 2 days to go! The countdown continues as we prepare to unveil a new identity that reflects who we've become and where we're headed together.

Not a member? Join an organization dedicated to fostering reliability and mutual understanding in partnership management: www.strategic-alliances.org

05/02/2025

🚨 Alliance & Partnering Professionals – Your insights are needed! 🚨

Mark Tavani, a doctoral researcher at Virginia Tech, is conducting strategic research on alliance dynamics and best practices—and he’s asked for help from the ASAP community.

This brief, anonymous survey is your chance to shape the future of alliance management. Better yet, Mark will be sharing actionable practitioner frameworks and findings at next year’s ASAP Alliance Summit.

👉 Take the survey now: https://virginiatech.questionpro.com/t/AVJRRZ5oEs

🗣️ Please share this with others in your network who work in alliances or partnerships!

Let’s help advance the profession—together.

05/02/2025

Time is Running Out to Join Us at the 2025 ASAP Summit: Where Alliance Leaders Converge to Transform Partnerships!

We’re just days away from the reimagined 2025 ASAP Summit — not just another conference, but THE strategic partnering event of the spring! Don’t miss your chance to be part of the future of alliances.

Why You Need to Be There:

✅ Learn from visionaries reshaping industries across sectors — including leaders from Grammarly, AWS, GE Healthcare, BeiGene, and Jazz Pharmaceuticals

✅ Tackle today's toughest partnership challenges in AI, cybersecurity, complex ecosystems, and stakeholder engagement

✅ Connect with decision-makers from Google, KPMG, International SOS, HPE, and more

✅ Bring back actionable frameworks your team can use immediately for real results

This Year’s Summit Is Bigger Than Ever:
Be the first to experience our rebrand and meet Ally, our ASAP AI agent who will help you mine 25+ years of alliance management insights— available 24/7 for members.

Our Streamlined Schedule Maximizes Your Time:

• Monday, May 5: Workshops + Conference Kick-Off at 3:00 PM, Opening Reception

• Tuesday, May 6: Full-day programming

• Wednesday, May 7: Morning sessions, concluding at lunch

📅 May 5–7, 2025
📍 Denver, Colorado
🔗 Register Now — before it’s too late! https://www.asapsummit.org/

05/02/2025

Trust and transparency form the foundation of successful alliances. Our new visual identity embodies the open, honest communication we champion within our community.

The countdown has begun—full disclosure in 72 hours. Some information is too valuable to reveal just yet, but the wait will be worth it.

Be among the first to experience our new brand identity in Denver! Don't miss this exciting milestone - register today: www.asapsummit.org

05/01/2025

Pioneering the future of collaboration means constantly evolving. Our refreshed brand identity reflects our commitment to accelerating global progress and innovation through strategic partnerships.

These colors represent more than just a new look—they embody our forward-thinking approach to alliance management. Each shade in our palette speaks volumes about where we're headed.

Join us in Denver for the official brand reveal! Register today to be part of this historic moment: www.asapsummit.org