Curated Coffee Consulting

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Curated Coffee Consulting

Creating coffee programs as unique as you are! Retail & Wholesale Coffee Consulting

03/18/2026

💫sharing some positive life updates with you all ✨

01/05/2026

2025 was a year rooted in education, collaboration, and building alongside the coffee community. Each project this year brought us back to our purpose.

Grateful for every client, collaborator, and conversation that trusted us to support their vision. Here’s to continuing the work, learning together, and growing with intention. ☕✨

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12/29/2025

Big ideas deserve a clear plan ☕️

Our Vision Plan Workshops are coming in 2026 and they’re designed to help you build a custom roadmap for opening your café or roastery. Each workshop includes a guided workbook so you’re not just dreaming, you’re mapping it out step by step.

You can wait for a group class or book a one-on-one session tailored to your goals.
DM us or email hello@curatedcoffeeconsulting.com to learn more.

12/25/2025

Wishing our coffee community a very happy holiday season 🤍
We hope you’re enjoying some well-deserved time off, slowing down, and spending time with the people who matter most. Cheers to rest, reflection, and good coffee☕️

12/20/2025

The holidays are the perfect time to show love to the people who support your business ☕️🤍

For wholesale, that might look like a special seasonal blend. For retail, maybe a small discount, loyalty reward, or surprise thank-you. And don’t forget how impactful a simple handwritten holiday card can be.

There’s still time before the holidays, and we hope everyone has a wonderful Christmas 🎄
Have other appreciation ideas? Drop them below 👇

Want help building intentional wholesale or retail strategies? Reach out via DM or email to schedule a consultation with us.

12/17/2025

The holidays are a great time to show your team a little extra love 🤍

Whether it’s hosting a small holiday get-together, gifting thoughtful items from local vendors, or writing a handwritten note to each team member, appreciation doesn’t have to be complicated to be meaningful.

How do you like to celebrate your team during the holidays? Wishing everyone a warm and joyful season ✨☕️

12/10/2025

✨ A holiday drink that isn’t a sugar bomb? Yes please.
This White Chocolate Green Cardamom & Orange Latte is sweet-but-not-too-sweet, warm with spice, and bright with a little citrus kick. 🍊☕️✨

It tastes like the holidays… just lighter, cozier, and deliciously balanced.

Try it out and tell us what you think! ⬇️

And if your café is looking to level up your seasonal menu (from custom holiday drinks to full menu development) our team is here to help. Send us a message to get started. 🎄🤍

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11/13/2025

Thinking about taking your coffee wholesale in 2025?
Whether you’re roasting at home, growing a small business, or ready to scale, this Saturday’s virtual workshop will give you the tools to build a clear and sustainable wholesale plan.

Join Tarra Samuelson, founder of Curated Coffee Consulting, and Blair Smith, Southwest Sales Manager for Ally Coffee, as they share real-world strategies from years of helping roasters develop successful wholesale programs. We’ll walk through green buying basics, pricing, sales strategy, and what it really takes to land and keep wholesale accounts.

You’ll also get a downloadable Vision Plan: Wholesale template you can start using right away.

Saturday, November 15 | 10:00 AM – 12:00 PM PST
💸 $150 | Virtual workshop via Zoom

👀 Reserve your spot: hello@curatedcoffeeconsulting.com
☕️ Start 2025 with a wholesale plan that works.

11/06/2025

Thinking about selling your coffee wholesale but not sure where to start? ☕️

Join us for the Wholesale Vision Plan Workshop on Saturday, November 15th from 10 AM – 12 PM PST.
This 2-hour virtual class will walk you through everything you need to build a wholesale program that actually works from buying green coffee to setting up your roastery, developing products, and building sales relationships that last.

Led by Tarra Samuelson of Curated Coffee Consulting and Blair Smith of Ally Coffee, you’ll walk away with clear next step for your wholesale journey.

💻 $150 | Limited spots available
📧 Register by sending a message to us at Hello@curatedcoffeeconsulting.com

11/05/2025

📣 Ready to Launch Your Coffee Wholesale Program? Thinking about selling your coffee wholesale… but not sure where to start?

Whether you’re roasting at home, growing a small business, or scaling your existing brand, this 2-hour virtual workshop will walk you through everything you need to know to build a successful wholesale program.

Join Tarra Samuelson, founder of Curated Coffee Consulting, and Blair Smith, Southwest Sales Manager for Ally Coffee, as they share a decade of real-world experience helping roasters across the U.S. grow sustainable wholesale programs. Together, they’ll cover everything from green coffee buying and roasting considerations to pricing, sales strategy, and what it really takes to land and keep wholesale accounts.

You’ll also get a downloadable Vision Plan: Wholesale template — your step-by-step guide to building a plan you can start using Monday morning.

Saturday, November 15 | 10:00 AM – 12:00 PM PST
Virtual Workshop via Zoom
$150 investment that includes workshop + resource template

👀 Reserve your spot: Email Hello@curatedcoffeeconsulting.com

💭 Start 2025 with a wholesale plan that works, not just an idea.

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10/30/2025

Feeling the shift in wholesale buying patterns? 📉
You’re not alone. Many roasters and coffee businesses are noticing slower purchasing habits right now.

In this video, we’re diving into actionable strategies you can use to strengthen your wholesale program and sustain growth even in slower seasons. ☕️

✔️ Know your numbers: understand your cost per espresso and drip so you can confidently communicate pricing.
✔️ Stay informed on the C Market and connect with your suppliers to understand what’s happening with green coffee.
✔️ Build retail programs with accurate MSRPs and consider adding a subscription model for steady revenue.

Now’s the time to refine your systems and adapt. If you have any questions or want to explore how we can support your program, send us a DM or email & we’d love to connect.

10/28/2025

It’s no secret that slower seasons can hit hard for cafés.. but this is also the perfect time to get creative and use all your available resources. ✨

In this video, we share a few strategies to help you boost sales and continue connecting with your community.

You don’t have to navigate this season alone.
DM or email us if you’d like support tailoring these ideas for your café. ☕️

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Phoenix, AZ
85001–85099

Website

http://curatedcoffeeconsulting.com/

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