
06/13/2025
Unlocking Student Engagement: A Cross-Cultural Examination of E-Learning Acceptance
As higher education institutions increasingly adopt digital learning environments, understanding the factors that influence university students’ acceptance of e-learning has become a critical area of research. The E-Learning Acceptance Measure (ELAM) offers a structured approach to evaluating the complex interplay of individual, instructional, and technological variables that impact student engagement with e-learning systems. Scholars across various countries have applied ELAM to identify both barriers and enablers of effective e-learning integration in university contexts.
Research on university students' acceptance of e-learning using the E-Learning Acceptance Measure (ELAM) has revealed several key factors influencing adoption. Dhendup and Wangdi (2023), in a validation study conducted in Bhutan, confirmed that the ELAM is a reliable tool for measuring e-learning acceptance, emphasizing factors such as system quality, instructor effectiveness, and learner satisfaction as significant contributors to student acceptance. Similarly, studies in Thailand found that tutor quality, perceived usefulness, and facilitating conditions significantly predicted e-learning acceptance (Teo et al., 2011; Teo et al., 2014). Age and perceived technology competence were also found to impact acceptance levels, with younger and more tech-savvy students showing higher acceptance (Teo et al., 2014). Another study proposed an ELAM model emphasizing instructor characteristics, IT infrastructure, and institutional support as critical success factors (Selim, 2006). During the COVID-19 pandemic, medical students in Saudi Arabia showed moderate acceptance of e-learning, with higher-achieving students demonstrating greater acceptance across all ELAM constructs (Ibrahim et al., 2020). Collectively, these findings highlight the importance of both technological and human factors in promoting e-learning acceptance among university students.
In sum, the research demonstrates that e-learning acceptance among university students is shaped by a constellation of factors, including instructional quality, technological infrastructure, and student characteristics such as age and digital competence. The validation of ELAM in diverse contexts, such as Bhutan (Dhendup & Wangdi, 2023), reinforces its global applicability and diagnostic value. These insights not only inform institutional efforts to enhance digital learning environments but also emphasize the need for ongoing support and adaptation to ensure that e-learning remains accessible, engaging, and effective for all students.
Dhendup, S., & Wangdi, T. (2023). Exploring University Students' Acceptance of E-Learning Using E-Learning Acceptance Measure (ELAM) in Bhutan: A Validation Study. Journal of Educators Online, 20(4), n4. https://doi.org/10.9743/JEO.2023.20.4.6
Ibrahim, N. K., Al Raddadi, R., AlDarmasi, M., Al Ghamdi, A., Gaddoury, M., AlBar, H. M., & Ramadan, I. K. (2021). Medical students’ acceptance and perceptions of e-learning during the Covid-19 closure time in King Abdulaziz University, Jeddah. Journal of infection and public health, 14(1), 17-23. https://doi.org/10.1016/j.jiph.2020.11.007
Selim, H. M. (2006). E-learning acceptance model (ELAM). Age, 17(19), 210.
Teo, T., Luan, W. S., Thammetar, T., & Chattiwat, W. (2011). Assessing e-learning acceptance by university students in Thailand. Australasian Journal of Educational Technology, 27(8). https://doi.org/10.14742/AJET.898
Teo, T., Ruangrit, N., Khlaisang, J., Thammetar, T., & Sunphakitjumnong, K. (2014). Exploring e-learning acceptance among university students in Thailand: A national survey. Journal of Educational Computing Research, 50(4), 489-506. https://doi.org/10.2190/EC.50.4.c