07/21/2024
The patient experience is crucial to a successful private practice outpatient Physical Therapy organization. This does go without saying however, having this knowledge is one thing, being mindful and intentional about how your clinic will consistently deliver on this is another. Although there are many reasons as to why the patient experience is an important topic, we are going to focus on how the patient experience can lead to growth in your clinic.
~ Referring MD's - Patients will go back to their referring MD's for follow ups. They will have a conversation with their referring MDO about their experience with your clinic. This experience that our patient is sharing is going to serve as a make-or-break situation with that referring MD and your relationship with them.
~ Patient retention - Patients that have a positive Physical Therapy experience will many times need Physical Therapy again. Earning a high patient retention rate will increase your visits. Over time, patient retention and returning patients can help to create business momentum for your clinic.
~ Word of mouth referrals - This is as a referral source that can be powerful over time. If you are providing a positive patient experience, your patients will provide feedback to their family members and friends which can also result in a powerful referral source.
What are some ways that you can create a blueprint for providing a positive experience for your patients?
~ Front office should be experts at insurance benefits - The front office is going to be the first point of contact for patients. The front office should provide clarity in expectations for patient financial responsibility, authorization requirements, max visits etc.
~ Entire clinic should be attentive to patients - Whether it's front office, techs, PTA's or PT's, we should all be keeping an eye out within the clinic to make sure that the patients haven't been skipped or left without knowing what their next steps are within the clinic.
~ Staff should be friendly and all working together by communicating about the patients. This will show in the clinic flow as patients are observing the clinic flow from their very first visit as they are in the waiting room.
Charette Consulting can assist with free tips and tricks on how to execute this area of the business. As always, feel free to reach out for a free consultation.