08/18/2025
I don’t like the way I’ve been feeling lately. Manipulated. Forced into decisions I’m not comfortable making. Unsure who to trust. I’ve developed tools and habits that feel necessary just to decide whether something is true or false, real or fake. And I also know that feeling this way doesn’t feel like me.
Which is what made me realize: maybe it isn’t just about me at all. Maybe it’s about my environment.
In my Impact of Environment series, I’ve explored how wealth and culture shape what we believe is possible, normal, or personal. This time, I’ve turned to something subtler—but maybe more insidious: bias.
Bias isn’t a character flaw. It’s a feature of how the brain works. As Daniel Kahneman explains in Thinking, Fast and Slow, our minds run on two systems: one fast and intuitive, the other slow and analytical. The fast system is efficient, but it relies on shortcuts—availability, confirmation, anchoring, narrative—that keep us moving, but often lead us astray.
That wasn’t such a problem when “the news” meant a few nightly anchors and a shared set of facts. But today, politics, media, and algorithms are designed to take advantage of our biases.
👉 Politicians like Newt Gingrich learned to weaponize language, turning opponents into “enemies” and framing compromise as weakness.
👉 Social media algorithms learned to amplify outrage and confirmation, feeding us more of what we already believe—and less of what challenges us.
👉 Billionaire-owned media outlets learned to shape not just how events are covered, but whether they are covered at all.
👉 And now, generative AI is learning to mirror us, to be “helpful,” often reinforcing what we already assume rather than nudging us toward harder truths.
Each of these forces plays on the same architecture: the invisible shortcuts of human cognition. The result isn’t just misinformation—it’s the erosion of trust, the hardening of certainty, and the loss of a shared reality.
So what do we do? We can’t erase bias, but we can recognize it. We can resist the comfort of only hearing what flatters us. We can value honesty over agreement, and expertise over charisma. We can practice tolerating discomfort and ambiguity, because clarity often requires friction.
Bias has always been with us.
But never before has it been so precisely engineered, so deliberately shaped. Knowing that doesn’t free us—but it does give us a fighting chance.
That’s what this essay is about: how politics, platforms, billionaires, and AI are no longer just reflecting our divisions—they’re designing for them. And how honesty might be the last act of resistance we have.
Explore how bias shapes our perceptions and choices, influenced by media systems, technology, and cultural dynamics in today's world.