10/02/2025
🌟 This Is Us 🌟
When people ask, “Who is behind HeartLight Funeral Services?” the answer is simple. It is us, Rulon and Bay Olsen. We are a husband and wife team who combine family, business, technology, and a whole lot of heart into one shared mission. 💜
Rulon has spent his life building and leading businesses, but at his core he has always been a teacher, mentor, and guide. He has worked with entrepreneurs, healthcare professionals, and community leaders, helping them grow and succeed. He has also dedicated himself to service throughout his life. As an Eagle Scout and longtime supporter of the Boy Scouts of America, he has mentored youth and helped shape future leaders. Through Rotary International, he has created projects that change lives both locally and globally, including the Helping Babies Breathe program in Guatemala and events like the Rim-to-Rim Challenge at the Grand Canyon. At HeartLight, that same vision guides everything he does. He believes families deserve compassion, dignity, and peace of mind, not just on the day of the service but for years after.
Bay has a background in many fields including technology, business intelligence, and social science. She has worked on projects ranging from international research studies to financial systems and data analysis for major organizations. She brings all of these experiences together to strengthen HeartLight and to care for families with warmth, detail, and compassion.
Together, we are also the founders of Annie’s Stone, a project inspired by the loss of our granddaughter, Annie Mack Olsen. Through this effort, we provide headstones and memorial support for families who have lost young children, because we believe every life deserves to be remembered. Annie’s Stone is our way of turning grief into light, and love into lasting legacy.
We created HeartLight to feel different from the traditional funeral home. It is not about silence and shadows. It is about comfort, light, and creating spaces where families can truly celebrate the lives of their loved ones.
We are parents. We are grandparents. We are travelers, food lovers, and community builders. We know firsthand what it feels like to lose someone we love. We also know the peace that comes when stories, legacies, and love are remembered.
This is us. We are not perfect and we are not trying to be. We are simply real people with real hearts, walking beside you when you need it most.
✨ Always Remembered. Always With You. Always HeartLight. ✨