05/06/2026
For the Estheticans in this group!
💡 A little insight from years behind the treatment room…
When offering discounts to attract new clients, be mindful of your loyal ones.
Your long-time clients are the foundation of your business—and sometimes, seeing “new client only” promos can feel a little discouraging to them.
A simple shift that worked really well for me:
✨ Offer something better to your loyal clients.
For example:
New clients → 10% off
Loyal clients → 15% off as a thank you
It keeps things fair, strengthens relationships, and shows genuine appreciation for the people who continue to support you.
Loyalty should never feel overlooked—it should feel rewarded. 💛
This and more is what I teach in my Advanced Esthetician class—going beyond the basics into real-world strategies that actually build a sustainable, thriving business.
For more information on my class, DM me your email and state you would like an email for the introduction to my class. And remember to all Esthetican and non-Esthetician in this group, I am always open to a meet and greet via virtual facetime or facebook video to answer any questions you many have!
JoAnn Francis – Skin Coach
Clinical Esthetician since 1987
15 Years in Dermatology | 15 Years Medical Spa Owner
Founder, Daily Skin Solutions | Esthetician Educator
Physiology + Science + Guidance = Healthy skin