03/24/2026
When a patient Googles your name before their appointment, what do they find?
Social media for surgeons isn’t about going viral. It’s about being findable, credible, and human to the patient sitting in your waiting room who already looked you up.
Our paper in Journal of the American Academy of Orthopaedic Surgeons digs into how online presence actually influences patient choices across orthopaedic subspecialties — and what that means for how we show up digitally as physicians.
Our paper in the Journal of the italHealth